Think about your business website, and the amount of B2B leads it’s currently pulling in. Of course, the chances are you’re already doing everything you can to bring in clients and leads, but how successful is your website achieving this for you? Are you pulling in the most amount of leads possible, and if not, what can your website do better?
While there are practically endless tweaks you can trial and error to see what works and what doesn’t, today we’re going to focus on three of the biggest and most impactful. Consider making these tweaks to your website, and you may able to see such a vast, unprecedented return of investment. Let’s get into it.
We live in a world where everything is about social proof. Would you ever go onto Amazon and buy a one-star product? Probably not. The same applies to your B2B business. When clients and customers come onto your website, they don’t want to take an unnecessary risk working with you, so they will look for examples of other people who already have and then will decide what they think.
With this in mind, it’s important to make sure you’re sharing examples of social proof, either in the form of reviews and testimonials, that will highlight the amazing experience and products your business has to offer, thus convincing them that you’re a safe bet and that they want to work with you.
There’s no denying that chatbot AI technology is changing the world right now, and if you make your way over to many websites, you’ll see them using chatbots on all pages of their websites. Acting like a live chat service, viewers can engage with your content as they are already, but if they have any questions or want more information, they can engage with the live chat solution.
This is one of the most recommended tweaks you can make for B2B leads, and even if you’re using a chatbot already, this is your reminder to take a look to see how you can make it better, either by adding more answers or training the bot to respond more effectively. You can use one of the most successful B2B lead generation agencies to help you through this process, as well as improving your other B2B lead generation tactics as well.
I’m hit or miss when it comes to SEO. I’m a firm believer that you should be aiming to create content so fantastic that you don’t even need to algorithm to succeed, but at the same time, this is how most platforms work, so you need to play the game. This means going through your website and optimizing it as much as possible.
There are plenty of ways you can do this, from optimizing your image sizes for faster loading times, implementing more impactful keywords, writing better META descriptions, and ensuring your website formats perfectly on mobile devices. A quick online search gives you millions of ways to improve your SEO.
While there is an infinite number of ways you could tweak your website for more B2B leads, focus on the larger aspects of your site to have the most impact. Tweaking is all about managing your resources and spending them in the right place, so be mindful and invest wisely. Stay on top of more useful tips by following this business blog!