Growing the volume of relevant visitor traffic is a fundamental objective of any website. But no business has an unlimited budget for any form of marketing, let alone Internet marketing. For this reason, you should explore the different techniques at your disposal to grow the volume of unpaid, organic traffic your site receives with a focus on organic internet marketing.
Organic online marketing relies on authentic, value-based, and natural tactics to generate awareness of your website. It stands in contrast to inorganic methods where you spend on paid advertising and sponsored posts. Organic digital marketing is a powerful tool for growing your site's profile for the following reasons.
Inorganic marketing may give you a huge surge in traffic when your ad or sponsored post is up. However, once the ad or sponsorship period ends, there's an instant collapse in the number of site visitors. Its effect, while beneficial, is temporary. Organic internet marketing has a much more gradual growth curve but is more reliable.
You are less likely to see a sharp rise and a drop in organic traffic. It allows you to cultivate a loyal following by demonstrating to users your values, personality, and consistency. With that, you build a strong, emotional bond between your visitors and brands that could lead to profitable repeatable transactions.
You can buy ads, but you cannot buy trust. At best, ads bolster trust if they ride on your already established authority. Trust is something that takes time to grow and nurture. Whether on search engines like Google or social media platforms such as Facebook, ads are clearly labeled as such.
Consumers will know when they are reading a paid ad, and this can diminish the trust they have in what you have to say. For instance, the top organic search result on Google Search will receive substantially more clicks than the top ad for the same query. Organically ranking your site on search results is no easy task. It can take weeks and months of painstaking effort. But the payoff in trust and authority makes it more than worth it.
The process of building organic traffic over the long-term requires that you create and strengthen relationships with site visitors. As you actively engage with users on email, contact forms, blogs, live chat, and social media pages via relevant quality content, you'll be building close-knit ties in the process.
Such relationships are the precursor to long-term brand loyalty. Your visitors, over time, see you in the same way they do a close acquaintance and dependable advisor. Even when you are explicitly selling a product to them, they are bound to give your sales pitch much greater weight than they would a competing site. All of this benefits your bottom line.
Inorganic marketing is often highly focused on quickly closing a sale. It will go straight to describing the merits of the product with the goal of compelling a consumer to buy. While this approach may realize actual sales, it doesn’t create an authentic connection with users.
Organic digital marketing, on the other hand, adopts a steadier path by providing useful, relevant, and valuable content to readers. With that, you gain an audience that first views you as an authentic subject matter expert before they see you as a seller.
Paid ads such as pay per click (PPC) campaigns are an effective approach to placing your products and services in front of relevant audiences quickly. They may be especially important shortly after your website goes live. At that point, few people know of your site's existence, so paid ads can provide that initial publicity.
However, paid ads can become very expensive, very fast. Except for organizations with deep pockets, relying on paid traffic alone isn't affordable or sustainable. Organic marketing is a more cost-effective strategy for increasing awareness and boosting engagement. You take time to invest in great content and that draws users naturally and builds your brand.
Overall, organic internet marketing delivers better results in the long term.