Category: Digital Marketing

How to Massively Improve your Digital Marketing - Part 3

January 10, 2014
Stop!  Review.  Plan Changes.  Then proceed! Your Digital presence cannot be static.  It's time to review your digital marketing and make changes to succeed. This is the last post in the series of "how to advance your business online."  The first two posts are available here: How to Massively Improve Your Digital Marketing  How to […]

How to Massively Improve Your Digital Marketing - Part 2

December 31, 2013
As I noted in my last post, the beginning of a new year provides a great opportunity for every company to review, evaluate, and plan needed innovations for the year ahead.  Overcome your fears, dive in, and achieve new heights! The web does indeed change quickly and innovation is constant. There are changes in Google […]

How to Massively Improve your Digital Marketing

December 26, 2013
Ready to grow your leads and sales via your online marketing? The beginning of a new year provides a natural opportunity for every company to review, evaluate, and plan needed innovations for the year ahead.   This is even more critical to do with a company's online presence and technologies because the web changes and advances […]

How to Launch Online - Podcast with Michael Stelzner

December 12, 2013
Are you interested in how one startup was able to get 16,000 visits to their website on the day of launch?  Want to hear the plan for partners, founders, and teaser videos that were used?  You're in the right place! Let's talk about "Launching" and give you some really successful examples! I was thrilled to […]

Dennis Yu on Digital Marketing and Facebook Ads - podcast interview

December 3, 2013
I was privileged to have Dennis Yu stop by to talk Facebook on the Halftime Mike Podcast.  Here's a quick quote of some of the gold Dennis shared: Dennis brings tremendous value and has great insights on Facebook marketing in this episode of Halftime Mike, particularly related to how and why you may want to […]

Beyond Basic Content Marketing - Adding Podcasting to the Mix

November 2, 2013
We hear lots and lots about the need to have a content marketing strategy.  I don't disagree, I am for content marketing. However, I think our focus has been too narrow.  Most often, we limit the concept to actual text copy, or blogging as  our definition of  "content marketing." Content marketing, however, is much more […]

Get More Shares of Your Content!

September 27, 2013
How many hours have you spent adding buttons, gadgets and widgets to your new blog or website versus focusing on getting more shares of your content? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to […]

Creating Sales Funnel 'Closure Content' to Get the Sale

September 16, 2013
Offering information on your products and services on the world wide web has enabled thousands of companies to expand from only local sales to national and sometimes even global. The key is having a content funnel strategy for your website and blog, and the end goal is converting more visitors into customers through a intentional […]

Content, content, content...Content Marketing World - Top Takeaways

September 13, 2013
I just returned from Content Marketing World in Cleveland, Ohio where I spent a few power-packed days with over 1200 fellow digital strategists, bloggers, and online marketers.  I always find it helpful to recap some of my top learnings so that they go deeper in my psyche, and what better way to do it than a blog […]

Facebook Sales Pipeline Strategy [INFOGRAPHIC]

September 6, 2013
Facebook provides marketers with tremendous opportunity to connect with their target audience. With over 1.15 billion users, and those Facebook users on average spending an incredible 7 hours +/- per month on the network (as compared to less than 7 minutes on Google +, Mashable 5/2013), Facebook is a place to intersect with people that […]

How to Setup the New Gmail Tabs

September 5, 2013
Gmail made some serious changes recently within the Gmail interface. The new tab structure can be a valuable way to sort your email.  It can also be a barrier to viewing the email that you once did! Here's the low down and how to setup the tabs to work in your favor. If you use […]

Increase your Sales through Solving Problems

September 4, 2013
Problem solving content makes sense for any business seeking to sell on the Internet because it answers the question of "why?" that so many businesses have.  When a visitor comes to your site and asks themselves, "why should I consider using this?" and then your content shows a problem they can relate with and how […]

How to Drive More Social Traffic to your Website

August 30, 2013
Simply having information about your company on your company website is not in itself a complete sales and marketing plan.  Companies need to have content on their site that meets the needs of different types of visitors.  Content for those that just arrive and know little about your company; content for those who have some […]

Growth of Mobile Demands Business Changes for Web and Facebook

August 21, 2013
Do you know someone with a smartphone?  Or maybe a better question is, "Can you name 5 adults without a smart phone?" Chances are quite high that either you have one or that you immediately can name a few people that do. Mobile statistics show that smartphone use in the United States continues to grow rapidly.  […]

How to Grow your Email List with Facebook Contests

August 15, 2013
Email marketing continues to be a strong method digital marketers can utilize as part of their marketing mix. It is a universally used tool that everyone sits down to check at work or home. While tweets on Twitter and posts from a Facebook page may or may not be seen by a follower or fan based on […]

5 Keys for Businesses to Thrive in this Digital Age

July 28, 2013
Companies often come knocking, wanting to know how to succeed in growing their business online. They recognize that marketing and sales have changed in the past 10 years in a drastic and significant way.  From primarily print driven and direct sales person to person, to now being online and global.  As well, the shift has […]

4 Top Online Video Tools for Small Businesses

July 20, 2013
The use of images and video in digital technology continues to grow. Why should businesses consider using video more? Images and video capture attention and help communicate messages faster, better, and with more emotional connection. With the speed of data networks and Internet service continuing to increase, the barriers to sending, sharing, and posting images […]

Top Tips for Increasing Sales with Ecommerce

July 13, 2013
Ecommerce has come a long way in the past 3-5 years. From being something that was done by only large companies with big budgets to now being available to any business or hobbyist, the barriers to selling online have come down significantly. Another shift has been the increasing comfort level of consumers with making purchases […]

The Value of the 3 Legged Digital Marketing Stool

April 24, 2013
Online digital marketing has evolved and continues to change.  Long gone are the days when having a static, non-changing web page suffices for reaching and marketing to consumers on the Internet. Today's consumer is using multiple digital tools, and so to effectively reach them means a company should be utilizing multiple channels in message delivery.  […]

11 Reasons Why Search Engine Optimization (SEO) is Like the Game of Golf

February 17, 2010
By Chad H. Pollitt Internet Marketing Manager Internet Marketing Expert Digital Hill Multimedia, Inc. Why SEO is Like Golf 1.  Miniature golf, Par 3 courses, 18 hole golf courses - The keyword phrase you're going after determines what type of course you're playing on.  Coming up number one on Google for the phrase "New York" […]

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