Building a visually-pleasing yet useful homepage for a Software as a Service (SaaS) website takes a lot of thought, time, and effort. However, as it is the first page your visitors will view, you should leave no stone unturned to make it great.
In this post, we will talk about different elements that contribute to making an excellent SaaS Homepage. So, without further delay, let's get started.
As soon as a visitor lands on your site's homepage, the first thing they read is your page's headline. A headline can make all the difference between converting a visitor to a customer, or losing them to a rival. Therefore, you must keep your headline concise, clear, and compelling. Also, make sure your main heading mentions what your product or service is best for.
A great SaaS homepage must have a clear call-to-action. Around 90% of visitors who read the headline also read the CTA copy.
Like your heading, keep your CTA as clear as possible. Try to create urgency in your CTAs as this will naturally increase click-through-rate.
Additionally, your CTA must highlight that there is no risk involved in taking the suggested action. For instance, you may use sentences like "try us for free" or "no credit card is required."
The majority of website owners pay attention to the color, themes, and design of their CTA button, but forget to place them strategically. Place them where they will be relevant for your visitors to help them make informed decisions.
Depending on your goal, you can place your CTA on the top, middle, or bottom of the page. If you have an engaging video or text content on the first fold of your homepage that takes visitors to the bottom, consider placing your call to action at the bottom.
A lot of website owners don't realize this, but product videos play a significant role in boosting conversion and sales. According to a report from Wyzowl, more than 89% of video marketers say that video gives them a good return on investment. Around 84% of people admit that they have been encouraged to buy a product or service by watching a brand's video.
You can give your visitors a glimpse of your software or service on your homepage. It will help your potential customers know how your product works or what your service looks like. A 30-second or minute-long video can be enough to get your audience to understand how your service is going to help them.
The aim of your homepage should be to provide your visitors with the information they need. To ensure a smooth user experience on your homepage, try to minimize distractions as much as possible. Remember, your visitors should not move to any other thing than the action you want them to take.
Some of the things you must consider include:
If you're not sure about how to improve users' experience on your site, it's advisable to seek professional help. UX web designers who work with SaaS businesses can help you enhance the accessibility and usability of your site's homepage.
If your SaaS website has too many menu items on the homepage that don't give valuable information, your visitors are more likely to switch to your competitor's site. Consequently, you must keep your website navigation sensible and straightforward.
It's advisable to implement hierarchy-based top page navigation. Make sure all your subcategories are related to the main category.
Also, don't use more than seven main menu items on the homepage. Otherwise, it will make the navigation cluttered.
So these are a few tips to make a great Saas homepage. Hopefully, you find them helpful.