Category: Digital Marketing

Website Best Practices Review List for Lead Generation

June 8, 2017
Is your website performing well and have you done a website best practice review lately? The ultimate goal of an inbound marketing campaign is lead generation. Your site can attract a lot of visitors, but if all they do is browse and leave, then your efforts have failed. To be successful, think of your website […]

What is Geofencing and How to Use it in your Mobile Marketing Strategy

June 6, 2017
Even if you're comfortable with digital marketing, the term "geofencing" might still be new to you. That's okay because it's new technology, but if you're looking for targeted ways to use mobile marketing to boost your small business sales, it might be just what you're looking for! What Is Geofencing? Geofencing is a type of […]

A Review of Drip.co Email Service Provider

May 30, 2017
It doesn't matter how well-crafted that email is if it is sent before a lead is ready to convert or if that lead moved on. Through automation, drip marketing of emails allows your message to be delivered "on-time" over a set period. From weekly specials to the monthly newsletter, drip marketing connects your lead with […]

Website SEO Grader and Keyword Tools

May 25, 2017
Website SEO Grader and keyword tools help you get a picture of how your site is performing, and better yet, how to help improve your site!  We cover 4 key tools you can use today... In this episode, I dive into what a SEO Grader tool is, what a Keyword tool is, and then the […]

How to Create Great Video Content

May 20, 2017
How to Create Great Video Content The way that people want to consume content is changing at a rapid pace. People no longer want to spend ten minutes reading through a page of text to learn how to do something or to find out about a product. Instead, consumers want a quick overview that gives […]

Using Offline Marketing Methods to Improve Your Online Presence

May 19, 2017
Using Offline Marketing Methods to Improve Your Online Presence With so much emphasis being put on digital marketing today, it can be easy to forget all about the tried and tested offline marketing methods of the past. However, whilst flyers, banners, business cards and posters may be less effective on their own in a world […]

Using Facebook Marketing to Grow your Email List

May 11, 2017
Facebook Marketing offers great opportunities for reaching your ideal audience. One reason to use it is to grow your email list.  In this podcast I cover key ways you can use Facebook Marketing to grow your email list. In this episode, I dive into 10 ways to use Facebook Marketing to grow your email list. Ready […]

Later for Instagram: Help with your Instagram Marketing

May 9, 2017
We all know a solid social media strategy requires consistency, organization, and timeliness. However, it is not always easy to stay on top of dozens of posts per month and a load of content. With Instagram growing massively in terms of users in the past year and adding many business marketing features, it’s a relevant […]

How to Run a Successful Email Marketing Campaign

May 3, 2017
How to Run a Successful Email Marketing Campaign Every business needs to develop and grow to be successful, and email marketing is still one of the most effective ways of achieving this. Although spammers may have given it a bad name, email, when used correctly, is still one of the best methods of reaching more […]

WordPress plugin: MultiVendorX (formerly WC Marketplace)

May 2, 2017
While they might not be the first thing that pops into your head when you think of ecommerce sites, marketplaces have been around for a long time. The concept of a multi-vendor market is not just for the local farmer’s market but now also is an available platform that has spawned many internet success stories. […]

The Secret to Building a Massive List of Viable Leads Revealed

April 26, 2017
The Secret to Building a Massive List of Viable Leads Revealed When it comes to growing a business, leads are one of the most valuable assets a company can have. Of course, a company can always continue on with a solid list of current customers or clients, but when you are looking to grow, that […]

FoundonTack Review

April 25, 2017
Putting your company's identity onto a social media platform inherently involves more direct communication with: customers, associates, rivals, the potential trolls, and so on. While the Instagram interface is good for interacting with people, it's not spectacular at analyzing their behaviors and measuring marketing impact. That's why I love the world of Cloud services. I […]

3 Reasons You Should Never Stop Marketing Your Services Online

April 21, 2017
There are 3 Reasons You Should Never Stop Marketing Your Services Online Back before marketing of any kind was done online most companies chose to run campaigns. These campaigns usually included ads that ran on the radio or direct mail marketing campaigns that ran for a specific period of time so that marketers could see […]

How to Use Board Booster to Ramp Up Your Pinterest Game

April 18, 2017
There's no denying the traffic potential for your website that can come from Pinterest. Many business-to-consumer businesses report that Pinterest is one of their top traffic referrers. You can see similar results if you use the platform correctly. One of the best ways to get the most out of your Pinterest is simply to pin, […]

Facebook, Instagram, Live Video, and Customer Care Highlight Social Media Marketing World 2017

April 13, 2017
Facebook, Instagram, Live Video, and Customer Care were highlighted topics at the recent Social Media Marketing World annual conference that brought over 3,000 marketers together in San Diego, California. Each year the key focus is on what is happening in social media and what is working best today.  These four items stood out as keys […]

Grow Website Leads by Targeting Your Ideal Client with Facebook Ads

April 11, 2017
The first step of an effective inbound marketing campaign is identifying the right market. But after answering the “who” question, the next task is answering the “how.” Luckily, you don’t have to do this from scratch. Online tools like Facebook ads target your intended audience with high precision and accuracy. What Facebook ads look like […]

Facebook and YouTube: Social Media Updates for week ending 4/7

April 6, 2017
Facebook All Facebook Profiles and Pages Can Now Livestream 360-Degree Video Facebook is adding updates to Livestream faster than you can say, Supercalifragilisticexpialidocious! Now anyone with the right camera can stream 360 videos to their Facebook page or profile. Bottomline If you run events or are an outdoor adventure brand, this would work for you. […]

How to Spot Fake News

April 4, 2017
These days, it's impossible to not hear about fake news unless you live under a media-free rock. These made-up stories are not new, however, and they have been around for decades, with tabloids leading the pack before the Internet and social media wave exploded. Social media and millions of Internet sources have made fake news […]

The Value of a CTA in your Blog Post and Where to Place It

March 28, 2017
A blog is the best resource to connect with new website visitors and to keep returning visitors engaged. It’s one of the reasons CMS platforms like WordPress are so popular. They make blogging easy. There are a few golden rules when it comes to a successful blog. CTAs (Calls To Action) are a must have. […]

8 Lead Capture Free Offer Ideas for Growing Website Leads

March 23, 2017
It's all about growing website leads in the online world! Traffic on a site needs to have a conversion percentage...a certain percent that move on to become leads and customers.  This isn't just for e-commerce sites, but for any site that ultimately offers a product or service.  You need to have a strategy for lead […]
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