Why Your Roofing Business Needs to Use Local SEO

Why Your Roofing Business Needs to Use Local SEO

Are you looking to attract more customers to your roofing business?  Have you considered at all why our business needs to use local SEO?

While there are a lot of tactics you can employ to attract new customers, one of the main things you should focus on is local SEO. Local SEO can help your roofing business reach new heights. 

What is local SEO and how can it help?

Check out this guide to learn why your roofing business needs to take advantage of local SEO. 

What is Local SEO? 

Before we dive into the ways local SEO can help your roofing business, let's first make sure you have an understanding of what local SEO really is. 

SEO is the term and work that stands for search engine optimization. SEO refers to any tactics you use to boost your site's rankings in the search engines. For example, if someone types in "roofing company in Atlanta," the roofing sites with the best SEO tactics will appear at the top of Google. 

Appearing on the first page of Google allows you to reach more target customers, as people are more likely to engage with the top search results. In fact, only 0.78% of Google searchers actually click on second-page results. 

While general SEO focuses on bringing in more traffic from all across the web, local SEO focuses on bringing in more traffic from people in your business's radius. In other words, if your roofing company is based in Sacramento, local SEO will help you bring more Sacramento customers to your website. 

Local SEO is especially important for roofing companies, as attracting people from Australia to your webpage won't do you much good if you're based in the US. Let's now take a closer look at why your roofing business needs local SEO. 

  1. Reach Your Target Market 

One of the biggest perks of local SEO is that it can help you reach your target market. By focusing on local keywords, you'll be able to reach more customers who are looking for a roofer in your area. 

If you use a broad SEO approach, you'll get a lot of dead-end visits from people who will quickly realize they can't do business with you due to your location. Instead of landing website visits from all over the world, local SEO helps you land visits from people in your neighborhood. 

  1. Improve Online Visibility 

Another great thing about local SEO is that it helps improve your online visibility. The more visible you are online, the more likely it is that potential customers will click on your website. 

A recent study revealed that the first five results in Google garner 67.6% of all user clicks. If your business doesn't appear on the first page, most people won't know that it exists. 

Local SEO is the best way to ensure your business appears at the top of search results and gets the most clicks. 

  1. Generate More Leads and Sales 

Local SEO is a very important part of lead and revenue generation. Most people who hire roofers these days don't do so in person. Instead, they conduct an online search, browse through roofing websites, and then make a phone call or fill out an online form to schedule an appointment.  This is exactly why your business needs to use local SEO.

By focusing on local SEO, you'll drive more traffic to your website, and a lot of this traffic has the potential to turn into revenue. 

  1. It's Cost-Effective 

Compared to other marketing and advertising tactics, local SEO is very cost-effective. Here are just some examples of ways you can boost your local SEO without spending any money:

  • Create blog posts and stellar content on your website
  • Optimize your site for voice search
  • Optimize your website for mobile users
  • Create a Google My Business page
  • Use a free keyword tool to hone in on local keywords
  • Create a location-specific "About Us" page and location-specific landing pages
  • Sign up for local online business directories such as Yelp and FourSquare
  • Insert high-quality backlinks into your content
  • Create a dedicated webpage for all of the roofing services you offer
  • Set up a Google My Business account
  • Get reviews from satisfied customers

While these efforts can be time-consuming, they cost little to no money, and they can help you garner big results. You can check out to learn more about the local SEO tactics you can employ to grow your roofing business. 

  1. Increase Your Authority and Trustworthiness 

Roofing services are a big investment, making people very hesitant to hire a roofing company that doesn't appear authoritative. Focusing on local SEO is one of the best ways to establish your roofing company as an authoritative and trustworthy business. 

For one, people are more likely to trust companies that have good reviews. Studies show that 84% of consumers trust online reviews as much as they trust personal recommendations. As we mentioned, setting up a Google My Business account where people can leave online reviews is one of the best local SEO tactics. 

We also mentioned that blogging is another big local SEO tactic. Having a robust blog with informative posts helps show potential customers that you know what you're talking about when it comes to roofing. It also shows that you care about spreading knowledge and not just making money. 

Eighty-one percent of consumers state that trust impacts their purchasing decisions. By establishing trust through local SEO, you can improve your bottom line. 

Time to Leverage Local SEO to Improve Your Roofing Business 

As you can see, there are many reasons why a business needs to use local SEO and why it can help your roofing business. Now, it's time to get started on your local SEO strategy so you can start seeing results. 

As we mentioned, local SEO can be time-consuming, which is why many roofing companies hire professional SEO services to help them implement their strategies. If you're serious about improving your roofing business, the next step is to hire a local SEO company that has experience working with roofing companies. 

And be sure to check back in with us for more SEO news and tips.

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