Web push notifications have become very common as marketers and brands seek to remain top of the consumer’s mind. The notifications provide an effective way to engage and re-engage users. They are also an excellent advertising tool. In this post we cover both the best web push notification services for 2021 as well as explain in more detail what these notifications are.
So, how can you best use push notifications in your marketing campaigns? We discuss this and other key points about web push notifications below.
Web push notifications are clickable, rich content messages sent by a website or web application to a user’s device via the web browser. You can deliver them to the user’s device even when they aren’t on the website.
The whole process begins with the user opting into the notifications service. The first message typically reads, “www.abcd.com wants to show notifications,” with a notifications bell displayed right before the words “show notifications.”
The user can choose to “allow” or “block” the notifications. If the user clicks “allow,” the marketer/brand can begin sending notifications to the user’s device’s browser or natively within the user’s operating system.
Keep in mind that web push notifications rely on ‘service workers’ to operate. Since ‘service workers’ only works on secure HTTPS domains, the notifications can only work on HTTPS sites.
OneSignal is a leading customer engagement messaging solution with a large userbase of over 1 million companies worldwide. OneSignal delivers more billions of push messages each day. OneSignal supports mobile and web push notifications as well as in-app messaging allowing organizations to engage with users on a personal level. OneSignal offers features like A/B testing, real-time reporting, and the setup of segmentation which can help companies gain insight into their marketing processes and improve their engagement strategies. Companies of all sizes trust OneSignal. Plans start at the free level.
SendPulse offers a full suite of marketing software solutions including web push notifications. Clients using SendPulse Al regularly see 50% to 100%+ increases in engagement metrics. SendPulse offers trigger and bulk messages, as well as segmentation, personalization, and A/B testing.
With SendPulse it is easy to send instant notifications to your subscribers’ devices. It is an ideal solution to quickly inform your customers about news, sales, order status, or other important events. Prices start at free and go up from there.
Geared towards those with an e-commerce site, OmniSend integrates personalized push notifications into your ecommerce marketing to allow you to instantly retarget your customers. You can setup pushes for browser abandonment, cart abandonment and more. Offer great customer services with transactional messages as well. Pricing is integrated with other features that starts at $99/month.
NOTIX is an audience re-engagement platform that allows users to send push notifications to subscribers and communicate with their audience. NOTIX offers a full range of features including notification scheduling, geo-targeting, segmentation, visual notifications and more. Pricing is currently free with paid plans starting sometime in 2021.
Read a complete overview of NOTIX on this blog.
Different businesses use web push notifications to achieve different goals. However, nearly all brands and marketers need web push notifications for the following;
The first and most important step is to build your push notifications right. The standard web push notification comprises six parts, a catchy title, a description that expounds on the title, a contextual banner image, your logo for brand recall, your website URL, and CTA buttons (one or two). Besides the design, consider the following best practices;
Since web push notifications can be a tedious process, we recommend automating your messages to achieve more in less time. One example is setting up automation for every new blog post published to send a web push notification. Then save the specific messages for initial campaigns for sales, engagement, and nurture.
So have a look at these best web push notification services for 2021 and get it active on your business website!