2017 Digital Marketing Planning Checklist

September 22, 2016
Is your 2017 Digital Marketing Planning underway? 2017 is around the corner and very soon it will be time to plan budgets and strategy for the new year.  Knowing this, I've created a handy ebook guide that helps you evaluate your 2016 marketing, discusses keys for 2017, and outlines all the details in a checklist you […]

7 Secrets for Businesses Starting to Use Social Media

September 21, 2016
The social media presence seems to be a prerequisite step in the evolution of a powerful brand. Every major business is investing large amounts of resources in these channels while there are still many skeptics that question the effect of this online marketing. However, the numbers are speaking volumes of the fact that social media […]

Instagram Business Profiles: Updated Tools

September 20, 2016
If you've been using Instagram to market your business or were thinking about it, there’s news that’s good for businesses!  With the large number of businesses using the platform, the Instagram team has now released business profiles on Instagram. Making the most informed business decisions based on your Instagram activity is no longer a guessing […]

Integrate Your Online Marketing

September 15, 2016
Social media is the buzzword tossed about by consumers and business professionals. It seems like every time someone tells you the best way to promote your business the first thing out of their mouth concerns social media as the leading new method. One reason for this is because of the low barriers to entry. Social […]

What is All the Fuss About Adobe Express?

September 13, 2016
You thrive on creating excellent content for your customers. And you know that video and imagery are key online.  However, your video and graphics have been a little weak. So what can you do? Adobe Express (formerly Adobe Spark) is the newest thing that fits the bill – it’s just been released by the makers […]

Conversion Keys in the Social Media Marketing Funnel

September 8, 2016
Conversion keys help you sell.  When you've done all the steps in the funnel, it's time to ask for the purchase. There are a number of keys to help you in that process of the sales conversion offer and I cover those today in this podcast! In this episode of the halftime Mike podcast I […]

How to Write for the Web for Readability

September 6, 2016
There's no denying that the phrase "content is king" is as true today as it was back in the early days of the internet. The best content wins online. However, when it comes to today's content, both from the perspective of web users and search engines, it’s important for businesses to know that quality is […]

Twitter Changes that Affect Your Business

September 1, 2016
Recently Twitter announced they would be changing their 140-character messaging format to make business marketing easier. Many business owners might be missing the benefits Twitter offers those promoting a business or product. Changes to Twitter will make it easier to use the platform. It will help businesses engage in real time conversations and lower customer […]

What is and How Do You Use It?

August 30, 2016
The quality and style of your written material can say more about you than the message you intend to deliver. Poorly worded blogs, rambling business letters, and confusing emails only serve to damage your image. Some of the greatest entrepreneurs in the world have struggled with written communications, but there is a solution. is […]

Keys for Email Nurture in your Digital Marketing Funnel

August 25, 2016
Is your Email Nurture campaign performing? Do you have a refined strategy for email nurture after a lead opt-in on your website? How can you improve your email drip marketing to convert more interested leads to sales? In this episode of the halftime Mike podcast I dive into the details on email nurture tactics as they flow […]

5 Ways to Improve Your Email Nurture Campaign

August 23, 2016
In the field of digital marketing, email marketing still holds a primary position for converting leads to sales. You’ve done the hard part; which is getting their email address – now, offer them emails of value to keep their interest and build trust. Consider the following tips for nurturing and converting these leads into sales […]

The Art of Using Email to Grow Sales

August 18, 2016
Email marketing has been around for a long time, and it has a proven track record of success. If done right it can increase your leads and sales. If done wrong it can seriously harm your reputation.  There are some basic do's and don'ts you should always follow and in this post we want to […]

Google Goals for Work-Life Balance

August 16, 2016
Managing any business is intensive and can easily consume significant amounts of time. It may also have a tendency to gobble up open time on your schedule if you allow it to. Any long-term goals that you intend to accomplish can easily be sidelined or put on the back burner if you're not careful. Fortunately, […]

Optimizing your Online Sales Funnel

August 11, 2016
What is it about optimizing your online sales funnel that seems so nebulous and challenging for marketers today? Not even sure what I mean when I say, "Online sales funnel"? Then you're in the right spot.  Stay tuned to learn about it from an expert! In this episode of the halftime Mike podcast I interview online […]

What is Pokemon Go and How Can it be used for Business?

August 9, 2016
Pokémon GO is a game in its own, unique new category. The smartphone app game's player base huge, and it's played daily, by millions of users spanning across many demographics. Most games require a player to focus all of their attention on their computer, mobile device, or console. Pokémon GO is different. It's a GPS-based […]

Secrets to Maximizing Time and Increasing Productivity

August 4, 2016
Working more hours doesn’t translate to necessarily improving productivity. Based on a Stanford University study, a work week of 50 hours or more doesn’t make employees work better, but it makes absenteeism and turnover ultimately worse. When it comes to productivity, quality works better than quantity. Maximize your time by doing the following: Map out […]

The 5 Most Secure Cloud Storage Providers for Your Business

August 3, 2016
Cloud storage services are dime a dozen and most of them offer a tremendous amount of convenience and security for a low price. While some of them provide ample storage, others provide value-added features for a higher price. Security aspects are however paramount for cloud storage and some of the providers are good at providing […]

6 Ways to Use MailChimp to Benefit of Your Business

August 2, 2016
Email marketing is definitely not dead. You need to optimize your efforts to reach more people and achieve better results. The question is, how do you do that? MailChimp offers a highly effective way to create email marketing campaigns that work for your business. Here are 6 ways you can make MailChimp Email Service work […]

Lead Capture Tactics in the Digital Marketing Funnel

July 28, 2016
Lead capture tactics - one of the most important and biggest gaps on websites today! Most website do not have clearly defined ways to capture leads on their website.  A "contact us" form is not a lead capture tactic! Lead capture must be part of an integrated online strategy. In this episode of the halftime […]

What is and How Do You Use It?

July 26, 2016 is the next step in content marketing research and editing. It's artificial intelligence (AI) that frees up time and works for you so that you can focus on your message. If you know that content marketing for your website and social media posting of resource-rich information is important but you don’t have the time, […]

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