Category: Social Media Marketing

Facebook and YouTube: Social Media Updates for week ending 4/7

April 6, 2017
Facebook All Facebook Profiles and Pages Can Now Livestream 360-Degree Video Facebook is adding updates to Livestream faster than you can say, Supercalifragilisticexpialidocious! Now anyone with the right camera can stream 360 videos to their Facebook page or profile. Bottomline If you run events or are an outdoor adventure brand, this would work for you. […]

How to Spot Fake News

April 4, 2017
These days, it's impossible to not hear about fake news unless you live under a media-free rock. These made-up stories are not new, however, and they have been around for decades, with tabloids leading the pack before the Internet and social media wave exploded. Social media and millions of Internet sources have made fake news […]

Facebook & Instagram Updates for March 31

March 30, 2017
Facebook Updates Go Live from your computer Now Facebook lets desktop users broadcast live video from their computers. Just click “Live Video” from the top of your business page or personal profile newsfeed or timeline and broadcast! Broadcast to your page, a Facebook group you belong to or a Facebook event. Use OpenBroadcaster Software, Wirecast […]

The Value of a CTA in your Blog Post and Where to Place It

March 28, 2017
A blog is the best resource to connect with new website visitors and to keep returning visitors engaged. It’s one of the reasons CMS platforms like WordPress are so popular. They make blogging easy. There are a few golden rules when it comes to a successful blog. CTAs (Calls To Action) are a must have. […]

This Week in Social Media: March 16, 2017

March 16, 2017
Facebook Facebook Live additional capabilities You can now go "Live" on a friend's profile. Here's how ... Go to their page and click to write on their timeline, then select "go live". From there you can invite others to join in and watch you. Not sure what Facebook has planned for the future of this […]

5 Keys to Improve Email Open Rates

March 9, 2017
Getting your email marketing content setup is not the end of your work.  Ensuring that the greatest potential possible OPEN the email is critical and you MUST spend time to improve email open rates. Are you using email marketing or automated email nurture campaigns?  HINT: You should be! A key for email marketing is the open […]

This Week in Social Media: March 2, 2017

March 2, 2017
Facebook you’re killlling me! Last year Facebook published a survey that said 80% of the respondents react negatively when the sound plays automatically. “In mobile-feed environments, people prefer having the choice to opt into sound. Our research found that when feed-based mobile video ads play loudly when people aren’t expecting it, 80% react negatively, both […]

How to Use Coupons and Discounts to Boost Your Email List

February 28, 2017
When it comes to digital marketing strategies, email marketing has been one of the popular options. It refers to letting businesses share their products and updates by emailing their customers. Despite the rising popularity of social media channels these days, people utilize email for communication. This is probably one of the reasons why it can […]

What is a Website Call to Action?

February 23, 2017
The question, "What is a website call to action?", is a frequent question I get. Beyond the need to know what it is, online marketers need to be using a call to action regularly and effectively on their websites!  It's often one of THE most overlooked lead capture and digital marketing components out there. A call to […]

Facebook Adds Automated Video Captioning Tools to Pages

February 14, 2017
You have the perfect video content for your audience, but your Facebook Insights show low engagement and views. Not sure what the problem is? Your answer might come from where and how your followers check out your content. People check Facebook throughout the day, including while they're at work. In fact, they are spending over […]

How to Succeed Online - 4 Keys for Online Marketing Success

February 9, 2017
How can your business have online marketing success? What does it take? What are the key online marketing foundations? These are questions I was recently asked, and I decided to answer in this podcast with a look at the 4 key foundations I believe are absolutely essential to online marketing success. Is your business doing well […]

Magnet Marketners: 9 Trends for Social Media in 2017

February 2, 2017
It’s the start of a new year once again, so we have another crop of predictions for social media. Will there be big changes? Find out in this fearless forecast: Automatic Messaging For faster response times, chatbots will provide real-time answers to FAQs. The need for responses from humans will be saved for more complicated […]

Tools for Instagram

January 31, 2017
Thought of as a platform for sharing inspirational experiences and quirky personal encounters, Instagram shouldn't be overlooked by businesses! With more than 400 million monthly users it is a fast-growing social media platform with a number of new business features. To help your business get established on Instagram, and to manage your presence as it […]

Mobile Tips: Facebook Instant Articles and Google AMP

January 26, 2017
It's a mobile world and Facebook Instant Articles and Google AMP help you up your game! If you aren't making use of Facebook's Instant Articles and Google's AMP service, you could be missing out on speed and traffic!  Both are tools designed specifically for sites to give ease of use to mobile viewers. In this episode […]

An Introduction to Using LinkedIn for Business

January 20, 2017
An introduction to using LinkedIn for Business Back in 2003 when LinkedIn first launched it started out predominantly to allow people to search for jobs or for recruiters to find candidates. Today, the site has expanded to an enormous networking site that has, with 106 million unique users per day. With powerful statistics like this, […]

Magnet Marketers: Social Media Updates

January 19, 2017
  If there is one thing you can count on in the social media world, it’s that platforms never stay the same Social media platforms update so often that the only thing you can count on consistently is change. If these sites sit still, they'll lose out to the competition. New features, upgrades, and service […]

Using Video in Social Media to Drive Web Traffic and Leads

January 12, 2017
Video matters in social media today big time! If you aren't making use of video in your efforts to get more traffic to your website and to grow leads, you're missing out on one of the most powerful tools available today. Video is perfect for capturing the attention of your target audience and funneling people […]

Stand Out on Social Media with Visual Content

January 5, 2017
Visuals are an essential part of the human experience, and you can see this in art throughout our history. The Internet has given us striking visuals and interactivity. Now it's time to take this to social media. Adding visuals isn't hard Don't be intimidated by visual content. You don't need to be a master of […]

Facts about Social Media

December 29, 2016
Social media has come a long way since its inception and we can show that by looking at facts about social media. Nowadays, it's not just a platform for socializing with family and friends; it's also a place for networking with valuable contacts. One thing is sure: Your business can succeed in online marketing. But […]

Integrating Social Media with Blog Writing to Grow Leads

December 27, 2016
When it comes to creating an online marketing plan, chances are you have blogging and social media in two separate columns. While it's true that these 2 marketing methods can operate independently, you'll find they work best when they're treated as complementary methods. Learn how to make these 2 essential inbound marketing practices work together […]
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