Social Media Marketing Archives - Page 12 of 17

Lumyer.com for Photo and Video Animations

July 11, 2017

Snapchat has enjoyed its reign among youth and young adults, but it's got to look out for strong competitors like Instagram and other upstarts like Lumyer. Compatible with both iOS and Android, Lumyer offers a comprehensive set of high-resolution effects that go beyond dog ears or flower crowns. Its aim is to augment reality by […]

Landscape by Sprout Social: Streamlined Image Resizing for Social Media

July 4, 2017

74% of marketers include visuals on social media. On Twitter, posts with images get 150% more retweets! With the emphasis on visuals in social media, creating visual content is a priority. There is an ideal image size for each social media platform. For the top platforms, the ideal image sizes for profile photos are: Facebook […]

What is Facebook Messenger Day and How Do You Use it for Business

June 13, 2017

In its quest to be the one-stop shop for social media, Facebook recently launched another tool called Messenger Day. Even though Messenger Day does bear many similarities to Snapchat Stories, it has unique features worth exploring that position it as a potential Snapchat rival. It's worth noting that Messenger has 1.2 billion active users since […]

Using Facebook Marketing to Grow your Email List

May 11, 2017

Facebook Marketing offers great opportunities for reaching your ideal audience. One reason to use it is to grow your email list. In this podcast I cover key ways you can use Facebook Marketing to grow your email list. In this episode, I dive into 10 ways to use Facebook Marketing to grow your email list. Ready […]

FoundonTack Review

April 25, 2017

Putting your company's identity onto a social media platform inherently involves more direct communication with: customers, associates, rivals, the potential trolls, and so on. While the Instagram interface is good for interacting with people, it's not spectacular at analyzing their behaviors and measuring marketing impact. That's why I love the world of Cloud services. I […]

How to Use Board Booster to Ramp Up Your Pinterest Game

April 18, 2017

There's no denying the traffic potential for your website that can come from Pinterest. Many business-to-consumer businesses report that Pinterest is one of their top traffic referrers. You can see similar results if you use the platform correctly. One of the best ways to get the most out of your Pinterest is simply to pin, […]

Facebook, Instagram, Live Video, and Customer Care Highlight Social Media Marketing World 2017

April 13, 2017

Facebook, Instagram, Live Video, and Customer Care were highlighted topics at the recent Social Media Marketing World annual conference that brought over 3,000 marketers together in San Diego, California. Each year the key focus is on what is happening in social media and what is working best today. These four items stood out as keys […]

Grow Website Leads by Targeting Your Ideal Client with Facebook Ads

April 11, 2017

The first step of an effective inbound marketing campaign is identifying the right market. But after answering the “who” question, the next task is answering the “how.” Luckily, you don’t have to do this from scratch. Online tools like Facebook ads target your intended audience with high precision and accuracy. What Facebook ads look like […]

Facebook and YouTube: Social Media Updates for week ending 4/7

April 6, 2017

Facebook All Facebook Profiles and Pages Can Now Livestream 360-Degree Video Facebook is adding updates to Livestream faster than you can say, Supercalifragilisticexpialidocious! Now anyone with the right camera can stream 360 videos to their Facebook page or profile. Bottomline If you run events or are an outdoor adventure brand, this would work for you. […]

How to Spot Fake News

April 4, 2017

These days, it's impossible to not hear about fake news unless you live under a media-free rock. These made-up stories are not new, however, and they have been around for decades, with tabloids leading the pack before the Internet and social media wave exploded. Social media and millions of Internet sources have made fake news […]

Facebook & Instagram Updates for March 31

March 30, 2017

Facebook Updates Go Live from your computer Now Facebook lets desktop users broadcast live video from their computers. Just click “Live Video” from the top of your business page or personal profile newsfeed or timeline and broadcast! Broadcast to your page, a Facebook group you belong to or a Facebook event. Use OpenBroadcaster Software, Wirecast […]

The Value of a CTA in your Blog Post and Where to Place It

March 28, 2017

A blog is the best resource to connect with new website visitors and to keep returning visitors engaged. It’s one of the reasons CMS platforms like WordPress are so popular. They make blogging easy. There are a few golden rules when it comes to a successful blog. CTAs (Calls To Action) are a must have. […]

This Week in Social Media: March 16, 2017

March 16, 2017

Facebook Facebook Live additional capabilities You can now go "Live" on a friend's profile. Here's how ... Go to their page and click to write on their timeline, then select "go live". From there you can invite others to join in and watch you. Not sure what Facebook has planned for the future of this […]

5 Keys to Improve Email Open Rates

March 9, 2017

Getting your email marketing content setup is not the end of your work. Ensuring that the greatest potential possible OPEN the email is critical and you MUST spend time to improve email open rates. Are you using email marketing or automated email nurture campaigns? HINT: You should be! A key for email marketing is the open […]

This Week in Social Media: March 2, 2017

March 2, 2017

Facebook you’re killlling me! Last year Facebook published a survey that said 80% of the respondents react negatively when the sound plays automatically. “In mobile-feed environments, people prefer having the choice to opt into sound. Our research found that when feed-based mobile video ads play loudly when people aren’t expecting it, 80% react negatively, both […]

How to Use Coupons and Discounts to Boost Your Email List

February 28, 2017

When it comes to digital marketing strategies, email marketing has been one of the popular options. It refers to letting businesses share their products and updates by emailing their customers. Despite the rising popularity of social media channels these days, people utilize email for communication. This is probably one of the reasons why it can […]

What is a Website Call to Action?

February 23, 2017

The question, "What is a website call to action?", is a frequent question I get. Beyond the need to know what it is, online marketers need to be using a call to action regularly and effectively on their websites! It's often one of THE most overlooked lead capture and digital marketing components out there. A call to […]

Facebook Adds Automated Video Captioning Tools to Pages

February 14, 2017

You have the perfect video content for your audience, but your Facebook Insights show low engagement and views. Not sure what the problem is? Your answer might come from where and how your followers check out your content. People check Facebook throughout the day, including while they're at work. In fact, they are spending over […]

How to Succeed Online - 4 Keys for Online Marketing Success

February 9, 2017

How can your business have online marketing success? What does it take? What are the key online marketing foundations? These are questions I was recently asked, and I decided to answer in this podcast with a look at the 4 key foundations I believe are absolutely essential to online marketing success. Is your business doing well […]

Magnet Marketners: 9 Trends for Social Media in 2017

February 2, 2017

It’s the start of a new year once again, so we have another crop of predictions for social media. Will there be big changes? Find out in this fearless forecast: Automatic Messaging For faster response times, chatbots will provide real-time answers to FAQs. The need for responses from humans will be saved for more complicated […]