Category: Social Media Marketing

The Benefits of using LinkedIn Publisher

January 19, 2016
LinkedIn Publishing gives LinkedIn users more opportunity to build influence and reach a target audience. With LinkedIn Publisher, users can share (and prove) their knowledge and expertise and give advice while gaining an important source of professional connections. It’s basically a blogging platform within LinkedIn allowing users to reach their connections and beyond. With LinkedIn […]

What Is AgoraPulse?

January 5, 2016
Today, there are many web-based apps on the market to help companies and individuals with social media management. While each caters to a specific aspect of social marketing, a rising star with top features for social media management is AgoraPulse. AgoraPulse covers basically everything you could possibly need for social media marketing, monitoring, and management. […]

Things To Tweet About

December 31, 2015
Wondering what to tweet about? Here's some ideas for businesses to get started: Tweet out some advice Share a quote that reflects the business's values. Post a behind-the-scenes photo of work. Tweet info on a charity that needs support. Lighten things up with a joke! Remind followers of an interesting event or date coming up. […]

Why Content Marketing Is The Foundation For Organic Traffic

November 17, 2015
When building a business, every customer contact counts. Your website is the easiest and quickest way for potential customers to find and learn about your business. Your website tells people what type of products and services you have, where to find you, and what hours you're open. While this might seem like a simple task, […]

Tap Into the Power of Social Media to Increase Blog Traffic

November 3, 2015
  Social media is more than just sharing baby pictures or checking out cat videos and what your friends did on vacation. It's a powerful tool to connect your business with tens of thousands (if not millions) of potential customers. Another key for social media use for businesses is for driving traffic to your company […]

How to Assess Your Website Traffic and Build an Improvement Plan

October 28, 2015
Getting people to your website is what it’s all about online, right? Natural traffic, otherwise known as Organic traffic or non-ad driven traffic, is the holy grail and desire of all businesses online. The goal for many is to see their website on page one of Google. In the past, Search Engine Optimization (SEO) tricks […]

7 Strategies to Increase Organic Traffic to Your Website

October 20, 2015
We all want more quality traffic to our business website. The reality is that there is a lot of competition for traffic and a massive amount of content out on the web. Your competitors have the same goal as you do. So how can you rise above? Here’s a hit-list of 7 Strategies to Increase […]

Canva: The Online Marketer's Best Friend

October 6, 2015
Canva is a social media marketer’s best friend. In a matter of minutes, Canva allows you to create beautiful (and free) images for content marketing and social media posts. Canva is the key to creating images for professional social media launch points. It’s a much simpler tool than the designer standard PhotoShop by Adobe and […]

Time Saving Social Media Tools - PostPlanner

September 29, 2015
In today's world of constant content online, it's more important than ever that businesses keep up and keep their communities engaged with them by sharing more. It’s too much for businesses to solely share their own content on social media platforms. Businesses need to find valuable content from trusted sources to share and augment their […]

Is your business keeping up? Do you Blab? Do you need to?

September 18, 2015
Things online move fast! Is your business keeping up? Does your business need too? We dive into this question and more as we tackle the Growing Digital Divide: Helping Businesses on the Outside of the Leading Edge! Listen Now: [powerpress] Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher. Blab Video Replay: The Growing […]

What are Twitter Cards and How to Use Them

August 25, 2015
By now, you’re hopefully one of the 300 million-ish users worldwide who have embraced Twitter. The social media tool allows individuals or businesses to interact with the world, 140 characters at a time, whether it’s sharing thoughts, answering questions or taking part in discussion chats. It delivers an immediacy that you don't get from the […]

Contest Code: How to Run Successful Social Media Contests

August 20, 2015
Social Media Contests....All the rage, but how do you get results? Is your business considering ways to up your game online using social media contests but you're not confident on the process? Needing a game plan for a social media contest?  There's more to a social media contest than simply tossing up a message announcing […]

Social Media Contests: Breaking the Contest Code for Business Success

August 18, 2015
Social Media Contests....All the rage, but how do you get results? Is your business considering ways to up your game online using social media contests but you're not confident on the process? Needing a game plan for contests? There's more to a social media contest than simply tossing up a message announcing that the contest […]

Pinterest Updates for Business Marketing with Azure Collier

August 13, 2015
Pinterest is driving traffic to websites in amazing fashion! Did you know that e-commerce purchases right on Pinterest have started? All this and more on Pinterest updates for business marketing in this podcast! It's all about informing you on the latest trends on Pinterest.  From, driving traffic to Rich Pins and more, we cover it! […]

Insider Tips on Trends in Online Video with Sunny Lenarduzzi

August 6, 2015
It's raw, it's uncut! It's all about what's happening with video and livestreaming! Sunny Lenarduzzi is spectacular and informative....Mike's audio improves as the interview goes on.... It's all about informing you on the latest trends in online video today!  From YouTube to Facebook video, Instagram video to Periscope and Meerkat, we cover it. Sunny Lenarduzzi […]

YouTube Versus Facebook Video: The Right Platform for Your Brand

June 9, 2015
Video is an excellent tool for businesses to tell their brands' stories. In today's media driven society, videos are becoming more important as a tool for businesses to be using to communicate and connect with their target markets. Videos convey information in accessible ways. They create emotional connections between a business and its audience. But […]

Facebook Videos: How to Create Optimized Videos with Apps

June 5, 2015
What is currently the post type on Facebook that gets the most reach? Did you know it's video? Do you know what type of video and how to make those videos? Did you know YOU can make those videos? In this podcast episode I dive into the details of successful Facebook video creation. Listen Now: […]

Metrics to Measure the Success of your Facebook Marketing

June 2, 2015
Facebook offers businesses a lot of value in ways to market to your target customer audience. The key, however, is for businesses to measure the success of their Facebook marketing to ensure they know what is working, what isn't, and what needs adjusted. So what is a business to measure on Facebook? Of course there […]

How to Grow your Career with Social Media

May 14, 2015
What are tips for how to grow your career with social media?  What are pitfalls to avoid? Is "flash mob law" a real  thing? If a person sends someone naked pics digitally, can the recipient post them online? All this and more covered in a great interview with lawyer, author, and speaker Ruth Carter! Ruth […]

Social Media Loyalty Programs

May 7, 2015
Do you have a frequent flyer card? How about a credit card with rewards?  You're likely familiar with those types of loyalty programs, but... Are you using any loyalty programs in your social media?  Perhaps you should be! In this episode of the Halftime Mike podcast I go "down under" to interview Antonio Calero in Melbourne, […]

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