It's a difficult balance. Automating social media can save you a lot of time in your busy schedule. But social media is by nature a social, personal platform. Too much automation can cause you lose that personal feeling that's so important to social media interaction. People don't want to interact with robots! But we understand […]
Promotion and social media drive sales, making networks like Facebook and Twitter an invaluable part of any marketing plan. Of course, working with Twitter has a distinct downside—time. Sending out regular, relevant tweets takes a lot of time. You've automated your email marketing. You schedule your blog posts. Have you thought about adding some Twitter […]
Facebook keeps on changing! It's a powerhouse of opportunity for businesses....if you keep up. Facebook recently released a number of important updates for marketers. As the world's largest human database accessible to marketers, it's an important place to invest and stay current, because if you do, you can reap powerful benefits! In this episode I […]
Recently I hosted a seminar on the "Latest Trends in Social Media: Keys for your Business." The aim was to inform small and medium sized businesses as to what is changing in social media and online. Things change fast and it's hard to keep up! For many small businesses, business life is already busy and […]
Facebook is stepping up again to show it wants to remain your number 1 favorite social media platforms with their newest mobile app, Notify. Notify was created to keep you posted on news, weather, trends, sports and everything you want to know immediately with simple smartphone notifications. Notify lets you select from over 70 "stations" […]
Instagram continues to grow in users and business uses. It’s a great visual platform and many businesses are seeing the power of connecting with their ideal customer audiences on the social network. Running Instagram Ads is a great way to harness the power of this social media powerhouse to reach more of your ideal audience. […]
When people think of social media, the two platforms that come to mind first are typically Facebook and Twitter. However, in the business community, LinkedIn is the dominant social network of the professional community. Users spend an average of nearly 10 minutes per day on the social platform. Users of LinkedIn say they are 50% […]
LinkedIn Publishing gives LinkedIn users more opportunity to build influence and reach a target audience. With LinkedIn Publisher, users can share (and prove) their knowledge and expertise and give advice while gaining an important source of professional connections. It’s basically a blogging platform within LinkedIn allowing users to reach their connections and beyond. With LinkedIn […]
Today, there are many web-based apps on the market to help companies and individuals with social media management. While each caters to a specific aspect of social marketing, a rising star with top features for social media management is AgoraPulse. AgoraPulse covers basically everything you could possibly need for social media marketing, monitoring, and management. […]
Wondering what to tweet about? Here's some ideas for businesses to get started: Tweet out some advice Share a quote that reflects the business's values. Post a behind-the-scenes photo of work. Tweet info on a charity that needs support. Lighten things up with a joke! Remind followers of an interesting event or date coming up. […]
When building a business, every customer contact counts. Your website is the easiest and quickest way for potential customers to find and learn about your business. Your website tells people what type of products and services you have, where to find you, and what hours you're open. While this might seem like a simple task, […]
Social media is more than just sharing baby pictures or checking out cat videos and what your friends did on vacation. It's a powerful tool to connect your business with tens of thousands (if not millions) of potential customers. Another key for social media use for businesses is for driving traffic to your company […]
Getting people to your website is what it’s all about online, right? Natural traffic, otherwise known as Organic traffic or non-ad driven traffic, is the holy grail and desire of all businesses online. The goal for many is to see their website on page one of Google. In the past, Search Engine Optimization (SEO) tricks […]
We all want more quality traffic to our business website. The reality is that there is a lot of competition for traffic and a massive amount of content out on the web. Your competitors have the same goal as you do. So how can you rise above? Here’s a hit-list of 7 Strategies to Increase […]
Canva is a social media marketer’s best friend. In a matter of minutes, Canva allows you to create beautiful (and free) images for content marketing and social media posts. Canva is the key to creating images for professional social media launch points. It’s a much simpler tool than the designer standard PhotoShop by Adobe and […]
In today's world of constant content online, it's more important than ever that businesses keep up and keep their communities engaged with them by sharing more. It’s too much for businesses to solely share their own content on social media platforms. Businesses need to find valuable content from trusted sources to share and augment their […]
Things online move fast! Is your business keeping up? Does your business need too? We dive into this question and more as we tackle the Growing Digital Divide: Helping Businesses on the Outside of the Leading Edge! Listen Now: [powerpress] Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher. Blab Video Replay: The Growing […]
By now, you’re hopefully one of the 300 million-ish users worldwide who have embraced Twitter. The social media tool allows individuals or businesses to interact with the world, 140 characters at a time, whether it’s sharing thoughts, answering questions or taking part in discussion chats. It delivers an immediacy that you don't get from the […]
Social Media Contests....All the rage, but how do you get results? Is your business considering ways to up your game online using social media contests but you're not confident on the process? Needing a game plan for a social media contest? There's more to a social media contest than simply tossing up a message announcing […]
Social Media Contests....All the rage, but how do you get results? Is your business considering ways to up your game online using social media contests but you're not confident on the process? Needing a game plan for contests? There's more to a social media contest than simply tossing up a message announcing that the contest […]
