Category Archives: Social Media Marketing

Going Viral: What Types Of Content Are The Most Shareable?

Generally speaking, every marketer wants their campaigns to reach the largest possible audience. Moreover, getting content to “go viral” is one of the most common goals of most social media campaigns. That said, there are a few common denominators towards the types of posts that receive a significant amount of shares and strong sentiment (whether […]

Facebook Changes you Need to Know

Liking Gating on Facebook is over! Videos natively loaded to Facebook are getting more reach. Custom Audiences are a secret sauce for reaching customers. Are you up on all this latest Facebook goodness? Join me in this episode of the Halftime Mike podcast as I dive into the details you need to know to market […]

Pinterest Insights: Tailwind App Delivers for Businesses

I was recently introduced to a great tool that helps businesses gain insight into how Pinterest can help their company better reach their target market. This unique software is designed to help companies discover the pins, trends, and pinners that can boost their business visibility.   With Pinterest being the #2 source for driving volumes of social […]

Hyperlapse for Business: How to use for Business Growth

Wondering if and how you can use the new Hyperlapse App for your business? Interested in discovering how businesses are using Hyperlapse right now? Then stay tuned!  This episode is all about the new Hyperlapse App by Instagram and how it can be used by small and medium sized businesses. It’s all about keeping it […]

Holiday Marketing Success with Facebook Apps

Have you ever said, “I need to do more for my business online.” Or something like, “I’ve got to use social media better for my business.” Even better, if you’ve recently said, “I want to do much more online this coming holiday season,” then it’s time to look at some of the many versatile features […]

Effective Social Media Community Management: Learn from a Pro

How does Social Media Examiner do it?  If Mari Smith trusts him to respond to fans on her Facebook Page, surely you can learn from him too! This week I am joined by Juan Felix, a professional social media community manager and trainer who coordinates the fan and follower communities for such notable online entities […]

The Role Of Social Media In The Business Sales Funnel

Image Source: ShutterStock.com  There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel! Start With The Top Of The Funnel Today, social media is […]

Bridging Social Media with your Website: An Integrated Online Sales Funnel

  It’s all about keeping it practical, doable, and leading edge so you can grow more leads and sales online. This week I fly solo and dive into the need and strategy to bridge social media with your web for an integrated sales funnel. Topic: Bridging Social Media with your Website: An Integrated Online Sales Funnel The […]

Twitter for Business: The what, how, why, and strategy steps

Welcome to another episode of the Halftime Mike Podcast where every week we dive into online and social media marketing tips, tactics, and methods for owners and marketers to give you ACTIONABLE items to implement right away. It’s all about keeping it practical, doable, and leading edge so you can grow more leads and sales online. […]

Finding Great Content to Share with Feedly

Social Media Marketing is a demanding task. Have you ever felt burnt out on creating posts and content to share? The return on web traffic and engagement can be great for your business but it’s a reality that we can indeed reach capacity of “doing” and the need to create more content all the time […]

Social Media Sharing Strategy for More Blog Post Traffic

How do you grow traffic to your website? One of the keys is having an active blog or resource center where you are weekly adding new content that is helpful to your ideal audience. A second key is then using a social media strategy to help increase the visibility of your post. This article will look […]

Instagram for Business: Learn from the Instagram Expert

  Considering if and how your business should use Instagram? Wondering how other small businesses are using it? In this episode, I interview Sue B. Zimmerman, aka “the Instagram Expert”.  Sue helps businesses use Instagram to attract and engage their ideal customers. She’s used Instagram herself to increase traffic to her Cape Cod retail boutique by 40% in only 12 […]

Pinterest Business Tips: The Latest Updates

Is your business on Pinterest or considering Pinterest? Do you want to know what is working and how you can get better results? Listen in on this Halftime Mike Podcast episode where Mike and Cynthia Sanchez of Oh So Pinteresting dig into the latest Pinterest business tips! In This Episode: The Latest Pinterest Business Tips In this episode […]

Social Media Efficiencies: 5 Tips to be More Productive

  Does the idea of “Social Media Efficiencies” seem appealing and yet impossible? Are you overwhelmed at times by the sheer volume of  information flowing at you online each day? Do you ever struggle with paralysis to act and decide simply because there are so many options, tools, and “How to’s…” coming at you? If […]