Category: Social Media Marketing

This Week in Social Media: March 2, 2017

March 2, 2017
Facebook you’re killlling me! Last year Facebook published a survey that said 80% of the respondents react negatively when the sound plays automatically. “In mobile-feed environments, people prefer having the choice to opt into sound. Our research found that when feed-based mobile video ads play loudly when people aren’t expecting it, 80% react negatively, both […]

How to Use Coupons and Discounts to Boost Your Email List

February 28, 2017
Compare the carefully crafted email you wrote to your subscribers to a heartfelt love letter sent to your special someone. You most likely can't wait for your both to open that email. However, the subscriber email often ends up in the trash or it gradually floats out of sight to the bottom of their inbox […]

What is a Website Call to Action?

February 23, 2017
The question, "What is a website call to action?", is a frequent question I get. Beyond the need to know what it is, online marketers need to be using a call to action regularly and effectively on their websites!  It's often one of THE most overlooked lead capture and digital marketing components out there. A call to […]

Facebook Adds Automated Video Captioning Tools to Pages

February 14, 2017
You have the perfect video content for your audience, but your Facebook Insights show low engagement and views. Not sure what the problem is? Your answer might come from where and how your followers check out your content. People check Facebook throughout the day, including while they're at work. In fact, they are spending over […]

How to Succeed Online - 4 Keys for Online Marketing Success

February 9, 2017
How can your business have online marketing success? What does it take? What are the key online marketing foundations? These are questions I was recently asked, and I decided to answer in this podcast with a look at the 4 key foundations I believe are absolutely essential to online marketing success. Is your business doing well […]

Magnet Marketners: 9 Trends for Social Media in 2017

February 2, 2017
It’s the start of a new year once again, so we have another crop of predictions for social media. Will there be big changes? Find out in this fearless forecast: Automatic Messaging For faster response times, chatbots will provide real-time answers to FAQs. The need for responses from humans will be saved for more complicated […]

Tools for Instagram

January 31, 2017
Thought of as a platform for sharing inspirational experiences and quirky personal encounters, Instagram shouldn't be overlooked by businesses! With more than 400 million monthly users it is a fast-growing social media platform with a number of new business features. To help your business get established on Instagram, and to manage your presence as it […]

Mobile Tips: Facebook Instant Articles and Google AMP

January 26, 2017
It's a mobile world and Facebook Instant Articles and Google AMP help you up your game! If you aren't making use of Facebook's Instant Articles and Google's AMP service, you could be missing out on speed and traffic!  Both are tools designed specifically for sites to give ease of use to mobile viewers. In this episode […]

An Introduction to Using LinkedIn for Business

January 20, 2017
An introduction to using LinkedIn for Business Back in 2003 when LinkedIn first launched it started out predominantly to allow people to search for jobs or for recruiters to find candidates. Today, the site has expanded to an enormous networking site that has, with 106 million unique users per day. With powerful statistics like this, […]

Magnet Marketers: Social Media Updates

January 19, 2017
  If there is one thing you can count on in the social media world, it’s that platforms never stay the same Social media platforms update so often that the only thing you can count on consistently is change. If these sites sit still, they'll lose out to the competition. New features, upgrades, and service […]

Using Video in Social Media to Drive Web Traffic and Leads

January 12, 2017
Video matters in social media today big time! If you aren't making use of video in your efforts to get more traffic to your website and to grow leads, you're missing out on one of the most powerful tools available today. Video is perfect for capturing the attention of your target audience and funneling people […]

Stand Out on Social Media with Visual Content

January 5, 2017
Visuals are an essential part of the human experience, and you can see this in art throughout our history. The Internet has given us striking visuals and interactivity. Now it's time to take this to social media. Adding visuals isn't hard Don't be intimidated by visual content. You don't need to be a master of […]

Facts about Social Media

December 29, 2016
Social media has come a long way since its inception and we can show that by looking at facts about social media. Nowadays, it's not just a platform for socializing with family and friends; it's also a place for networking with valuable contacts. One thing is sure: Your business can succeed in online marketing. But […]

Integrating Social Media with Blog Writing to Grow Leads

December 27, 2016
When it comes to creating an online marketing plan, chances are you have blogging and social media in two separate columns. While it's true that these 2 marketing methods can operate independently, you'll find they work best when they're treated as complementary methods. Learn how to make these 2 essential inbound marketing practices work together […]

What You Need to Know to Outsource Social Media Marketing

December 20, 2016
As a small business owner, you may have come to realize that you simply don't have the experience or expertise to effectively market your business properly through social media. Instead, you know you need it but that it’s probably best to hire an employee or professional. The problem with hiring an employee is that they […]

Instagram Stories 101: How To Use Instagram Stories to Market Your Product

December 6, 2016
As a small business owner, you're always looking for ways to market your product. Social media is an excellent way to do this, but you probably have stuck with primarily Facebook and Twitter, right? There is another option that has really increased in value thanks to the release of Instagram Stories, a new feature of […]

Keeping Up with the Latest Social Media Updates

November 3, 2016
Major social media networks just rolled out several updates that you should know about as a business owner. These recent changes affect the way you do online marketing, all for the better: Facebook Businesses with physical stores can take advantage of the new features in Facebook’s dynamic ads. These ads are designed to direct in-store […]

Creative Ways to use LinkedIn to Drive Leads

October 20, 2016
As the professional social media network, LinkedIn is designed for business. It makes sense that it can help you drive high-quality business leads, maybe more than other social media networks can deliver. We explore creative ways to use LinkedIn to drive leads. To maximize LinkedIn, you need to address these 3 key components: presence, activity, […]

Review of MissingLettr.com

October 18, 2016
Writing blog posts can be fun. But reading the reactions from your readers when a post gets them excited is the best. But the challenge lies in scheduling and sharing on social media. How will you remind people to check out your cool post after a couple of days, weeks or months? Some programs like […]

Social Media Updates You Need to Know

October 13, 2016
Any change in features or design on social media sites can have a big impact on business. But it can be difficult to keep track of all the changes so for your convenience, here are the biggest updates in the last month: Facebook Live streaming is the trend, and Facebook is at the helm! The […]
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