Category: Social Media Marketing

What is All the Fuss About Adobe Express?

September 13, 2016
You thrive on creating excellent content for your customers. And you know that video and imagery are key online.  However, your video and graphics have been a little weak. So what can you do? Adobe Express (formerly Adobe Spark) is the newest thing that fits the bill – it’s just been released by the makers […]

Twitter Changes that Affect Your Business

September 1, 2016
Recently Twitter announced they would be changing their 140-character messaging format to make business marketing easier. Many business owners might be missing the benefits Twitter offers those promoting a business or product. Changes to Twitter will make it easier to use the platform. It will help businesses engage in real time conversations and lower customer […]

Lead Capture Tactics in the Digital Marketing Funnel

July 28, 2016
Lead capture tactics - one of the most important and biggest gaps on websites today! Most website do not have clearly defined ways to capture leads on their website.  A "contact us" form is not a lead capture tactic! Lead capture must be part of an integrated online strategy. In this episode of the halftime […]

A Review of Livestreaming Apps

July 22, 2016
Today, many businesses are starting to look into using livestreaming apps to help strengthen and nurture their relationship with their audience and customers. Video is popular and people are tuning into live video more and more.  Smartphone use is making it easy to livestream, and it’s a tool businesses need to consider as part of […]

Magnet Marketers LIVE Show Tuesday's at 4pm ET

July 18, 2016
  Magnet Marketers is a LIVE online show each Tuesday at 4 pm ET. Hosted my Mike Gingerich and Jessika Phillips it's a show all about discovering how your business can become a "magnet" online rather than being an old-school bullhorn. Times have changed, your marketing needs to as well! Learn about the latest trends, […]

Growing an Online Business - The Alison J Prince Story

July 14, 2016
Are you growing an online business with measurable success? Is your Facebook Page and Instagram account growing and driving sales? Interested in hearing the story of one mom who is repeating success online? You're in the right place! In this episode of the halftime Mike podcast I dive into the Alison J Prince story.   […]

What is SocialChamp and How Do You Use It?

July 12, 2016
What’s the essential thing you need to set up your brand’s identity? Social media, isn’t it? Nowadays, social media is the proven way that helps you to build up your brand identity and introduce it to the world. However, what happens when you have multiple social accounts? Isn’t it exhausting to post manually on all […]

Social Media Marketing on a Budget

July 7, 2016
Having a solid marketing plan is essential for every small business to get the word out about their products and services. Companies need to be cost-effective (i.e., small marketing budget) and one way to maximize your dollars today is through online social media marketing. Social media is a legitimate business marketing avenue. People spend significant […]

Facebook Ad Rule for Text in Images is Changing

June 30, 2016
Facebook ads have quite a bit of appeal. These ads can feature your business on a social media platform that hosts millions of users every single day. When you place a Facebook ad that features your product or service, you should be able to reach more people than ever before, right? The process of setting […]

What is Venngage Infographics Creator?

June 28, 2016
Venngage is an easy to use website where the most design-inept can create stylish content for websites, presentations, ads, social media use and much more. There are templates for a wide range of projects including infographics, reports, posters, promotions and social media images. Save yourself the frustration of learning to use complex design software, let […]

Growing Leads with Instagram and SnapChat - Straight from Sue B Zimmerman

June 23, 2016
  Are you growing leads with Instagram and SnapChat? Do you wish you were and want to know how to track the ROI? Sue gave away loads of creative ideas here! In this episode of the halftime Mike podcast Sue B. Zimmerman drops in to drop some gold on ways to use Instagram and SnapChat […]

CoSchedule Plugin for WordPress: An Honest Review

June 21, 2016
Managing to-do lists is challenging. From time to time, we fail to meet our deadlines because we didn’t plan properly or we forgot the task altogether. This is especially true when you have a lot of work, and you're juggling multiple projects. With these issues, more professionals are using editorial calendars to help them stay […]

Engagement Keys in Your Digital Marketing Strategy

June 9, 2016
Are you engaging your web visitors and social media community? Do you have an "engagement" action plan"? Engagement in Your Digital Marketing Strategy is all about what you need to do at the TOP of your digital funnel to CONNECT. You NEED to be engaging your web and social community to build rapport.  I talk about how to do […]

5 Building Blocks of an Effective Web Presence

June 7, 2016
It’s important to keep up with the frequent changes on the web that affect your company’s online presence. Here are several key points to keep in mind to make sure your business has an effective web presence that is consistent and performing well according to today’s standards. The way that you present yourself on the […]

Online Marketing Success: Attraction Content Tips

May 26, 2016
Are you attracting enough visitors to your website?   Do you have an "attraction plan"?  Online Marketing Success: Attraction Content Tips in the Digital Marketing Funnel is all about what you need to do at the TOP of your funnel. You NEED to be attracting more of the right top of visitors.  I talk about how to do […]

How to Amplify your Content in Today’s Busy Online World

May 12, 2016
   How can you get heard today? It's all about how to amplify your content in a super-busy online world! Bottom line: It's crazy noisy online today.  The rate at which new content is added is exploding!  The average Facebook user has the potential to see 1500 unique posts in their News Feed during a […]

TubeBuddy: Your Best Friend for YouTube Channel Management

May 10, 2016
It's no secret that video is fast becoming the most effective means of publishing content and building an audience. People are watching more and more video online thanks to high-speed Internet and smartphones.  YouTube is an obvious destination for video content creators seeking an inexpensive home for their videos and a chance for the videos […]

Social Media Marketing World 2016: Key Takeaways

April 28, 2016
I just came back from Social Marketing World 2016, the largest social media conference in the world. It was a tremendous event with great speakers, tons of new information, networking and the sunshine of San Diego!   This is my 4th year attending, and I've met tremendous people from all over the world!  Business owners […]

Review of Commun.it

April 26, 2016
Commun.it is a free Twitter and Facebook community manager that help's users and businesses grow their followers with tools that streamline social media management. Here is a review of the app and some of its features. Relationship Management The Commun.it app's dashboard give you quite a bit of information. We'll start by looking at one […]

How to Automate Social Media without Seeming Like a Robot

April 21, 2016
It's a difficult balance. Automating social media can save you a lot of time in your busy schedule. But social media is by nature a social, personal platform. Too much automation can cause you lose that personal feeling that's so important to social media interaction. People don't want to interact with robots! But we understand […]

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