Category: Social Media Marketing

Time Saving Social Media Tools - PostPlanner

September 29, 2015
In today's world of constant content online, it's more important than ever that businesses keep up and keep their communities engaged with them by sharing more. It’s too much for businesses to solely share their own content on social media platforms. Businesses need to find valuable content from trusted sources to share and augment their […]

Is your business keeping up? Do you Blab? Do you need to?

September 18, 2015
Things online move fast! Is your business keeping up? Does your business need too? We dive into this question and more as we tackle the Growing Digital Divide: Helping Businesses on the Outside of the Leading Edge! Listen Now: [powerpress] Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher. Blab Video Replay: The Growing […]

What are Twitter Cards and How to Use Them

August 25, 2015
By now, you’re hopefully one of the 300 million-ish users worldwide who have embraced Twitter. The social media tool allows individuals or businesses to interact with the world, 140 characters at a time, whether it’s sharing thoughts, answering questions or taking part in discussion chats. It delivers an immediacy that you don't get from the […]

Contest Code: How to Run Successful Social Media Contests

August 20, 2015
Social Media Contests....All the rage, but how do you get results? Is your business considering ways to up your game online using social media contests but you're not confident on the process? Needing a game plan for a social media contest?  There's more to a social media contest than simply tossing up a message announcing […]

Social Media Contests: Breaking the Contest Code for Business Success

August 18, 2015
Social Media Contests....All the rage, but how do you get results? Is your business considering ways to up your game online using social media contests but you're not confident on the process? Needing a game plan for contests? There's more to a social media contest than simply tossing up a message announcing that the contest […]

Pinterest Updates for Business Marketing with Azure Collier

August 13, 2015
Pinterest is driving traffic to websites in amazing fashion! Did you know that e-commerce purchases right on Pinterest have started? All this and more on Pinterest updates for business marketing in this podcast! It's all about informing you on the latest trends on Pinterest.  From, driving traffic to Rich Pins and more, we cover it! […]

Insider Tips on Trends in Online Video with Sunny Lenarduzzi

August 6, 2015
It's raw, it's uncut! It's all about what's happening with video and livestreaming! Sunny Lenarduzzi is spectacular and informative....Mike's audio improves as the interview goes on.... It's all about informing you on the latest trends in online video today!  From YouTube to Facebook video, Instagram video to Periscope and Meerkat, we cover it. Sunny Lenarduzzi […]

YouTube Versus Facebook Video: The Right Platform for Your Brand

June 9, 2015
Video is an excellent tool for businesses to tell their brands' stories. In today's media driven society, videos are becoming more important as a tool for businesses to be using to communicate and connect with their target markets. Videos convey information in accessible ways. They create emotional connections between a business and its audience. But […]

Facebook Videos: How to Create Optimized Videos with Apps

June 5, 2015
What is currently the post type on Facebook that gets the most reach? Did you know it's video? Do you know what type of video and how to make those videos? Did you know YOU can make those videos? In this podcast episode I dive into the details of successful Facebook video creation. Listen Now: […]

Metrics to Measure the Success of your Facebook Marketing

June 2, 2015
Facebook offers businesses a lot of value in ways to market to your target customer audience. The key, however, is for businesses to measure the success of their Facebook marketing to ensure they know what is working, what isn't, and what needs adjusted. So what is a business to measure on Facebook? Of course there […]

How to Grow your Career with Social Media

May 14, 2015
What are tips for how to grow your career with social media?  What are pitfalls to avoid? Is "flash mob law" a real  thing? If a person sends someone naked pics digitally, can the recipient post them online? All this and more covered in a great interview with lawyer, author, and speaker Ruth Carter! Ruth […]

Social Media Loyalty Programs

May 7, 2015
Do you have a frequent flyer card? How about a credit card with rewards?  You're likely familiar with those types of loyalty programs, but... Are you using any loyalty programs in your social media?  Perhaps you should be! In this episode of the Halftime Mike podcast I go "down under" to interview Antonio Calero in Melbourne, […]

3 Key Social Marketing Takeaways

March 27, 2015
So if you could discover the most leading-edge social media tactics from some of the best in the business to improve your marketing online, you'd be in a pretty great spot, right? I had that opportunity at Social Media Marketing World 2015. With loads of sessions and respected leaders sharing, it was a smorgasbord of […]

Integrated Facebook Marketing

January 22, 2015
Facebook made more shifts at the beginning of January 2015 that can impact Facebook Pages. What should your business do going forward with your Facebook Marketing? I address this with my solution in this podcast episode: Integrated Facebook Marketing! Listen Now: [powerpress] Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher. What Changed on […]

Online and Social Media Marketing for Small Business

January 15, 2015
How can you "up your game" online? What's a way to take your social media "to the next level"? In this episode I fly solo and dive into just that! Online and Social Media Marketing for Small Business The caveat here is that this is a unedited email I sent to an acquaintance. She's had […]

Change your Facebook Marketing to What Works Today

January 12, 2015
Is your Facebook marketing primarily centered around gaining new fans?  Are you looking at Facebook Reach as one of your primary measurements of Facebook success? If so, it's time to move on! The reality is that Facebook has changed and your marketing needs to change to be effective. It's time to change your Facebook marketing […]

Small Business Branding with Social Media

January 8, 2015
Can social media help you grow your small business? Do you need a "brand"?  What is a "personal brand" and can it help your business grow? This week I am joined by a special guest who answers "YES!" to each of those questions above! My guest, Jill Boudreau, is having some amazing business success!  She's […]

2015 Online Marketing Trends you need to Know About

December 18, 2014
As 2014 winds down and we begin to look ahead it's important in the fast changing world of the web to stay nimble and be ready to adjust. Join me in this episode of the Halftime Mike podcast as I dive into the details you need to know for success online in 2015! It's all […]

Facebook Reach: Free Traffic is Still Possible says Kim Garst

December 11, 2014
Is free traffic on Facebook still Possible? Reach is down, are Ads the only way? Join me as I interview Kim Garst and she shows the way she is getting great engagement and free traffic! Kim is the Co-Founder and CEO of Boom! Social, a social media consulting and training company that helps small businesses […]

Visuals in Social and Online Media: What You Must Do

December 4, 2014
  You know you need to use visuals in your social and online media right? Visuals in social and online media are critical! They draw skimmers in, they capture attention, and they communicate. Episode Topic: In this episode of the Halftime Mike podcast, Peg Fitzpatrick stops in to bring some spark and direction to the […]

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