Category Archives: Podcast

4 Keys Vital for Business Website Success

Is your website setup for success this year? Are you covering the vital keys necessary for growing a strong online business website presence? Have you stopped to review your site lately? If you hesitated on ANY of these questions, this episode is for you!  I’ll cover the 4 keys vital for business website success this […]

The Why That Drives The What in Business and Life

Why do you do what you do in business? For the profits? To provide for your family/lifestyle desires? It’s important to know the “why“ that drives you in business. I call it “the WHY that drives the WHAT“. The why must be of such substance that it drives you forward when the going gets tough. Guess what, […]

Disruptive Thinking: You Need it. How to get it…

There’s power in disruptive thinking! Too often we get “stuck” in small-minded, inside the box thinking in business and life. We do the same things, follow the same routines….and yet expect better results! It’s “stinkin’ thinkin’!”  What we often need is a way to get “out of the box”. In this episode I dive into […]

Integrating Marketing with Lead Capture: Waftio Intro

Is your website performing for your business? Is your website truly generating leads? More than just the website “Contact Form”, is your website offering a incentive that grows your email marketing list? One of the biggest gap points on websites today is lead capture.   In this Halftime Mike podcast episode we dive into why lead capture […]

How to Effectively Set and Accomplish Goals for Business and Personal Life

It’s that time of year….. goal setting. You hear about you.  You likely believe in it. Yet….it’s so hard to follow through! Are you regularly reaching your yearly business and personal goals? What if there was a way….a path…a process? In this episode of Halftime Mike I dive into a clear outline of a path […]

Business Website Tools: The Trend to Web-Based Tools

What tools is your business using today to manage things? Do you still have some software that is ONLY on a computer? Wouldn’t you like to access key business information from anywhere, anytime? It’s time to rethink your business website tools and adopt the trend to web-based tools! The tools have changed!  No longer do […]

Hiring Digital Workers for your Team: The Interview Process

Are you responsible for interviewing and hiring your team members? Are you using VA’s (Virtual Assistants) or long-term contractors? How do you interview when you can’t physically “meet” someone? It’s all about digital techniques to vet potential hires in this digital age! This is Part II of Hiring Digital Workers…..the Interview Process. In the last episode of the Halftime […]

hiring digital workers - a guide

Hiring Digital Workers for your Team: A How To Guide

Is part of your team virtual and not resident in the same physical office? Are you using VA’s (Virtual Assistants) or long-term contractors? How do you hire when you can’t physically “meet” and interview someone? It’s all about digital techniques to vet potential hires in this digital age! In this episode of the Halftime Mike podcast, […]

Businesses Online: Keys for your Digital First Impressions

How’s your business first impression online? Are you aware you often have more than one avenue for a first impression online? Often we think of a company website as the first impression online, and rightfully so.  However, in today’s social media day, a first impression a potential customer may have with your business may be […]

How Buyer Personas Help your Business Digital Marketing

Is your business targeting the right leads online? Do you know how to speak to that ideal customer audience? Are your Buyer Personas sharp for your business or do you need to know more about creating them? If so, this show is for you! This is a special episode podcast where I introduce you to […]

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Growing a Social Media Agency: The Digital Matchbox Story of Liz Azyan

Are you a solo entrepreneur with dreams of growing into a larger social media agency? Are you a small social media agency looking to scale and build out your team and gain larger clients? Listen in as we cover the Digital Matchbox success story with Liz Azyan who has done all of the above! Liz […]

How Instagram Can Work for Manufacturers and B2B

Can Instagram work for manufacturers and B2B? Isn’t Instagram primarily geared for business-to-consumer and used by young people? If your business builds products and relies on channels like dealers and distributors to sell your end-goods, is it worthwhile to be on Instagram? If your business is asking these types of questions, then this post is […]

Getting Found Online: Local Search Optimization Tips for your Business

Are you doing local and regional business? Are people and businesses coming to your location to do business? How are you appearing in local search engine results? Keys for local search are coming up for your website but ALSO IN KEY LOCAL DIRECTORIES! How do you do this?  I dive in and explain a way… […]

From Zero to 200k a month in revenue: Scaling an Online Business

Do you have a online business? Is your website generating solid monthly income? Do you wish you were earning $200,000 a month from your website? One man is doing just that!  Listen in as I interview online entrepreneur and author Matthew Paulson! Matthew Paulson comes across as quiet and unassuming.  Yet underneath that layer of tranquility is […]

Business Building in the Digital Age: Amazing Story of Casual Fridays Growth

Does your business have a strong online presence? Is your team dispersed and not all in the same office? Are you having communication gaps as you grow? We tackle questions like these as we hear from Tyler J. Anderson and his story of the growth of Casual Fridays. Tyler J. Anderson is founder and CEO of Casual […]

Is your business keeping up? Do you Blab? Do you need to?

Things online move fast! Is your business keeping up? Does your business need too? We dive into this question and more as we tackle the Growing Digital Divide: Helping Businesses on the Outside of the Leading Edge! Listen Now: [powerpress] Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher. Blab Video Replay: The Growing […]

Web Tools for Remote Team Collaboration

The web is changing how we work! According to a infographic from Highfive, there was a 79.7% increase in the number of remote workers between 2005 and 2012, and that number just keeps jumping higher today (Infographic below) The key is how you collaborate and communicate…and with the web, that often means tools.  What web tools for collaboration, project […]

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Web Tools for Productivity: The Shift to Business in the Cloud

Times have changed!  The “cloud” has evolved for business technology users. In particular, software has evolved, shifting from computer software to web software. What we used to need to do with 5 CD’s to install on a computer is now available online, anytime, AND on our phones! In this livecast recording, we dive into web tools for […]

Business has Changed! Relationship Sales, Marketing, and Customer Service is Here

Is your sales, marketing and customer support model evolving? It had better be! People and businesses want more care and connection with their chosen business.  The days of sales blasts and obnoxious salesmen are dwindling. Business today that lasts is built on RELATIONSHIPS! In this episode of Halftime Mike I have three guests and we […]

Contest Code: How to Run Successful Social Media Contests

Social Media Contests….All the rage, but how do you get results? Is your business considering ways to up your game online using social media contests but you’re not confident on the process? Needing a game plan for a social media contest?  There’s more to a social media contest than simply tossing up a message announcing […]