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Game Plan for Social Media Lead Generation in 2019

In this podcast episode I dive into the strategy and the specific tactics businesses and organizations need for success in social media lead generation in 2019.

Ready to dive in and learn about the digital marketing funnel strategy and the specific tactics for specific social platforms that are working in 2019?  If, so, you’re in the right spot! That’s what I cover in this episode.  Let’s do it!

Listen Now:

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VIDEO PODCAST: Game Plan for Social Media Lead Generation in 2019

Game Plan for Social Media Lead Generation in 2019

Obviously, we want to measure ROI from social media marketing and web marketing efforts.  It’s fairly simple in some cases like e-commerce and let straightforward in others such as B2B where there is handoff to a sales agent for a custom quote.  Yet, even when it is not straightforward, there are ways to measure how the campaigns are performing. 

Mike is on the move!

Where will Mike be talking about Social Media Lead Generation this year?  Come join me and other great speakers at these fine events!

Social Media Camp, Victoria, British Columbia, Canada in April  (largest social media conference in Canada!)

Social Media Week Lima, Lima, OH, in June (largest social media conference in the midwest!)

I dive into the strategies and current methods that can help you success.

The Funnel

The digital marketing funnel is largely timeless.  The key is the specific tactics within each arena that need to change based on how social media changes.  For example, video is now very important in the “Attraction” and “Engagement” areas of social posts.  Find a background on the digital market funnel.

The 6 Areas:

  • Attract
  • Engage
  • Capture
  • Nurture
  • Offer
  • Evaluate

What’s Working in Social Media Lead Generation:

  1. Video
  2. Stories
  3. Instagram

What are Most Marketers Missing: (Stories)

  1. Integration
  2. Planning
  3. Consistency

All this and more golden nuggets in this episode on determining ROI from social media marketing and web marketing campaigns. Listen in to get the complete story and golden nuggets!

Other Resources


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Why the Halftime theme Mike? 

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.

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Need help planning your Social Media and Online Marketing?  Contact me!