Must-Have Marketing Tools for 2021

Must-Have Marketing Tools for 2021

2020 was an exceptionally tough year for everyone. That’s why a lot of us are already anticipating the start of a new year. Allow us to help you start the year on a high note by sharing with you the best marketing tools right now for businesses, regardless of the scale and industry. 

We are also going to divide these tools according to different categories for easy reference. 

The Newest Marketing Tools

Here are the latest marketing tools released that are making waves in online marketing right now:

  • Exploding Topics. Having a difficult time researching trending keywords and phrases? Exploding Topics provide the latest terms that any marketer or business owner should be looking at along with actionable insights to further boost the efficiency of your SEO and marketing efforts. Most of all, they are (to quote the company) “100% free, forever.”
  • Spark Toro. It’s not always easy to identify your online reach with all the fake accounts and passive followers you get each day. Spark Toro will help fish them out and provide a more accurate analysis of your current digital influence.
  • EasySendy - EasySendy Pro is a Hybrid Email Marketing Platform for digital marketing teams. It integrates with multiple email delivery API relay service providers and enables delivery of email campaigns to a list of opt-in emails. You can split test email deliveries across the relay servers, do email list cleaning, email warmup and check reports, track email clicks, and open each email campaign. It also has smart autoresponder and email list segmentation.
  • Mobile Monkey. It can be challenging to really take off and boost customer engagement especially with the hectic schedule you get when you start a new business. Fortunately, Mobile Monkey offers a tool that allows you to build chatbots easily.

The Best Outsourcing Tools

Speaking of having a hectic schedule, you don’t always need to do all the work on your own. We also understand, however, that sometimes hiring a new employee is off the table as well. So why don’t you outsource your tasks to freelancers instead?

Online job marketplaces like UpWork and Fiverr are great for finding new talent with various skills, skill levels, and rates. In fact, the main premise of Fiverr is to help you find someone who can do your tasks for $5 a pop.

Best Educational Platforms

On the other hand, learning to do all your tasks on your own is still ideal. In this way, you will be able to discern the quality of work provided by your freelancers should you still opt to follow that path.

Fortunately, there are a lot of educational platforms to learn various skills in the comforts of your own home. Skillshare remains to be one of the most popular and is heavily advertised by online influencers. We really appreciate their free classes, but you should definitely consider signing up for their premium program if you have a wide spectrum of skills you want to learn. A masterclass is also a great option especially if you want to learn from the experts themselves. How great would it be to refine your cooking with Gordon Ramsay as a mentor, or to learn how to weave stories as taught by Neil Gaiman?

Best Visual Design Tools

You can put those new visual design skills to the test through the following visual design tools. Invision allows you to easily share and create digital mockups and prototypes. After all, what’s a marketing campaign without a visual reference of the products that you provide?

Meanwhile, those who are in need of graphics for their website, social media posts, and even printed promotional materials will surely enjoy using Canva. They have stunning ready-made templates that you can simply tweak to your needs. You don’t have to go out of your way to purchase stock photos too. And most of all, their platform is free to use!

Best Social Media Tools

Facebook, Twitter, and Instagram still remain to be the top players among social media platforms but don’t underestimate the steadily growing power of Tiktok. Most digital marketing advice forums recommend choosing one or two platforms to focus on. Why? That’s because they understand how difficult it is to juggle multiple social media accounts at the same time.

Fortunately, there are tools like AgoraPulse that makes the task a breeze. They offer a social media management platform that can help you monitor the efficiency of your posts, schedule posts in advance, and stay on top of customer engagement. 

Suppose you just posted about your company’s available payday loans. It can be easy to neglect some of the comments your post will get if you have published it across multiple platforms, right? Well, that won’t be an issue anymore with a tool like AgoraPulse. 

Which Marketing Tool Should You Get?

You probably have an idea of which ones of these must-have marketing tools to try from the list we have shared with you above. However, please keep in mind that this is but the tip of the iceberg. There are certainly dozens of other marketing tools as well that can make your online efforts faster, more convenient, and efficient. If there’s one tip that we want to impart to you in this article, it’s this: take advantage of free demos as much as you can to gain more insight into how each of them works and how they can add value to your business. Good luck!

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