Tag Archives: donna gilliland

Is your business keeping up? Do you Blab? Do you need to?

Things online move fast!

Is your business keeping up?

Does your business need too?

We dive into this question and more as we tackle the Growing Digital Divide: Helping Businesses on the Outside of the Leading Edge!

growingdigitaldivide

Listen Now:

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Blab Video Replay:

The Growing Digital Divide: Helping Businesses on the Outside of the Leading Edge!

Businesses can struggle to keep up with the fast changes in the digital world.  Just this spring we were all talking about the need to use video on Facebook as the “leading edge.”  That hasn’t changed, but some changes by Google+ have made that network less of a “social media” tool and more of a utility.  In my mind, Google+ is declining in value.  Are you using Facebook video yet or trying to ramp up your Google+ use?

Add to that the rage of live streaming and the onslaught of Meerkat and Periscope this summer and business marketers could feel they were behind.  I confess I didn’t really jump in on Periscope or Meerkat that much.  I experimented but it wasn’t a clear fit.  I’m glad I didn’t because (1) my audience wasn’t really there and (2) both of those livestreaming apps was then (in my opinion) superseded by Blab!

Blab, to me, made more sense primarily because of efficiencies.  I have a podcast audience.  Some listeners wanted that podcast to be video.  Video works well on Facebook.  So I could do a “Blab” and use their tools to then convert it into multiple pieces of content:

  • The Live event Blab
  • A podcast audio file
  • A video replay for YouTube
  • A video to post to Facebook
  • A blog post with audio and video in it!

BOOM! I was sold!  That’s five distinct content options from one live event.  That’s what I needed!  A way to reach my audience in multiple forms where they are at…. and for me to do it efficiently!

[Tweet “Efficiency in content with Blab! Host a live event, create a podcast, video, & blog, all from 1 show! via @mike_Gingerich”]

Some businesses in the leading edge of digital flow with all these online changes easily.  Many businesses, however, don’t.  They are lost in the digital overload.

In this episode, I sit with Jessika Phillips of Now Marketing Group and Donna Gilliland of MOS Training to discuss this trend.  Along the way we invite in my friend Vicki McLeod from Maple Ridge, BC, Canada, and we dig in from the perspective of business trainers, consultants, and agencies working with clients across the spectrum of leading edge to those just starting out.

Covered in this Digital Divide Livecast interview:

  • The leading edge:  Blab – The power and potential of this live platform for businesses involves dialogue and interviewing.  If your business can glean from experts and others in your industry or a related industry, then blab can work for you!  It’s not about selling, but about resourcing.  It’s the “jab, jab, jab, right hook” (Gary Vee book) type of tool.  It works when YOUR AUDIENCE is on Blab.
  • Blab is really early on.  The audience is early adopters, social media enthusiasts and agencies, and yet the adoption rate is growing rapidly so who  knows what it will look like in 2 months!
  • It’s always about your audience!  Businesses always need to start with the question of where their customers and ideal potential customers spend time.  If they don’t know about Blab, you don’t need to focus on it! If they don’t do social media, you should likely be focused on email marketing!

[Tweet “DIGITAL TIP: It’s ALWAYS about where your audience spends time online! via @Mike_Gingerich”]

  • By the way, Email Marketing lives on! It’s a core tool.  If you are just getting started in digital marketing, email marketing is key.  Make sure you website has built in lead capture that helps you grow your list!  Your list is a central way to always reach your audience!
  • Take it one step at a time! Don’t get into ‘digital overwhelm’! You don’t have to be on every social media network your business could be on!  Instagram may not work for your business because your audience is not there.  Same for Twitter for others! It’s ok.
  • Mobile-friendly, Responsive Websites – If you’re business is not leading edge and you need to start at the beginning, then make your website responsive!  A site that can be viewed easily and correctly on mobile, tablet, and laptop/desktop because it “responds” to the size of your device! That’s the foundation….your website.
  • Efficiency Tools – Like my example above with Blab forming the foundation of four key items of content for me each week, what are ways you can gain efficiencies with digital tech?  Maybe you use Twitter, Facebook, LinkedIn, and Google+ Pages and just need a “efficiency tool” like the Buffer App to help you create posts that can go to all those networks quickly, efficiently, and yet distinctly.  Buffer, HootSuite, and more can do that!
  • Facebook is for everyone! I said it.  I believe it.  It’s the most widely adopted social media network.  If you need a social media network to start on and you wonder if your customers are there, for Facebook the answer is “Yes!”  It spans all demographics.  That being said, you need a page, to me it’s like a stamp of a business that is serious about having a online presence.  As well, though, just having a presence isn’t enough, you have to be active (posting) and you have to reach your audience (often via Ads), both of which require effort and strategy.  Start small by getting a page and posting, and then grow into it.  If there’s a social media network to consider, it’s Facebook!
  • Show the way! How do you nudge clients into new digital areas for their business?  Do it with them!  Jessika shared a story of a video that garnered a high viewership and it was simply done on the spur of the moment as she was with a client at their facility.  They used a smartphone and captured some live footage with their commentary, loaded it, and it took off!  That was the start of them understanding what “simple, social friendly” videos really were (they were NOT productions!) and that they could be done by them with just their smartphone.

Here’s the video Jessika helped her client create by doing together!

video allen county

All this and more as we dive deep from the baby steps into the online world for a business to those working on the leading edge with such tools as Blab and Periscope.

RESOURCE LINKS FROM GUESTS IN THE LIVECAST:

What’s your biggest takeaway from my process and tools?  Share below!

Next Doable Task:

It’s always about taking away learnings and applying them!  What’s the key takeaway that you need to act on in the next 24 hours based on listening to this?

Help Spread the Word!

Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>.

If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes,  leave a rating, write a review and subscribe!

Thank you so much for your support!

Why the Halftime theme Mike?

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

Subscribe via iTunes: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.

Download this Episode:
Catch all the episodes of Halftime Mike by signing up for inbox delivery below!

 

Web Tools for Productivity: The Shift to Business in the Cloud

Times have changed!  The “cloud” has evolved for business technology users.

In particular, software has evolved, shifting from computer software to web software.

What we used to need to do with 5 CD’s to install on a computer is now available online, anytime, AND on our phones!

In this livecast recording, we dive into web tools for productivity including a load of the latest tools for small and medium-sized businesses.  As well, we discuss how the shift to cloud software impacts business productivity.

BusinessProductivityWebTools

I’m joined by Now Marketing Group President, Jessika Phillips, and MOS Training founder Donna Gilliland in this Halftime Mike episode discussing new tools and their uses.  More than just social media tools, we dive into core business use apps and tools that we use online.  Jessika is an early tech adopter and discusses the tools her business uses along with their core product for clients, HubSpot.  And Donna is a tool trainer!  From social media, to Microsoft, to mobile apps, Donna is hired by businesses and business units to deliver staff training on how to use the tools productively.

It’s a grand lineup of educated business folk and we each deliver tools and learn about new tools from each other!

Listen Now:

Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

badge itunes lrg Growing Business Online: Identifying your Ideal Customer

Web Tools for Productivity:

Social Media Marketing Tools:

Nearly all social media tools started online, very few were computer-based software for managing your social. Here’s our “go to” list of tools for social media management.  Listen in to the livecast for the details on how we use each!

Office Suite of Utilities

For use in word processing, spreadsheets, presentations, and Storage

Marketing and CRM Tools:

Design / Image Edit tools:

Accounting and Bookkeeping Tools:

Mobile App Tools for Productivity:

Advanced Custom Tools:

Project Management Tools:

Being able to access your information anywhere, anytime, is becoming critically important.  Having your bookkeeping online, for example, is a powerful way to keep current with your invoicing and business expenses.  When it is online, you can access at the office, at home, while traveling, and take advantage of other tools like the Quickbooks mobile app that the QB Online users have access to.

Moving to these web tools is increasing becoming important!  What tools did we miss and what are your favorites from those mentioned?  Tell us below!!

Next Doable Task:

It’s always about taking away learnings and applying them!  What’s the key takeaway that you need to act on in the next 24 hours based on listening to this?

Help Spread the Word! Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>.   If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes,  leave a rating, write a review and subscribe!   Thank you so much for your support!

Why the Halftime theme Mike?

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

Subscribe via iTunes: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.

Download this Episode:
Catch all the episodes of Halftime Mike by signing up for inbox delivery below!

 

Small Business on Google Plus: Why be active there?

 

donna

Is your business considering Google+? Wanting to know how to expand your social media marketing and how Google+ might help you?

Are you a local business looking for a boost in local search ranking?

Listen in on this Halftime Mike Podcast episode where Mike and Donna Gilliland dig into the reasons a small business would want to consider Google+.

In This Episode: Small Business on Google Plus

In this episode I interview tech tool and social media trainer Donna Gilliland.  We dig into Google Plus and a small business should consider this social network.

Donna will be a speaker at the Doable Social Summit with Mike online this September.  Donna is a southern gal from Alabama and she brings her wisdow, wit, and southern charm while delivering nuggets of gold about marketing with Google+!

Listen in on this episode with Donna and leave with my promise: Practical and doable tips to help you in your business!

Listen Now:

Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

badge itunes lrg Growing Business Online: Identifying your Ideal Customer

Topics Covered:

  • 5 reasons a small business should consider Google+
  • The current growth Google+ is experiencing
  • Practical ways a small business can use Google+
  • How to get your feet wet (see tips below)

 Podcast Episode Resource Links:google my business

Find Donna on the Web:

MOSTraining.com
LinkedIn
Twitter
Google+
Pinterest
YouTube
Facebook
MOSTSocial on Facebook

See Donna’s topic and the rest of our featured speakers for the Doable Social Summit in September at the Doable Social Summit Speakers. speaker-Doable Social Summit Donna Gilliland

Tips for Getting Your Business Started on G+

Business pages – learn by visiting other business pages. Follow the ones that interest you. In fact, you should take a peek at what competitors on G+ are doing.

Circles – make a list of Circles also known as people that you might want to use for targeted marketing. Writing down these categories will spur your creative thinking.

Hangouts On Air – attend a Hang Out On Air to see how it works. Find a topic that interests you and join to listen. You don’t have to be on camera to participate in an HOA. (This will be Donna’s focus at the Doable Social Summit online event)

Communities – search for Communities on Google+ geared toward your interests. Join and participate. If you want to learn more about Google+, one of my favorite communities on G+ is PlusYourBusiness created and run by Martin Shervington who is also a speaker at the Doable Social Summit.

Next Doable Task:

It’s always about taking away learnings and applying them!  What’s your key takeaway that you need to do in the next 24 hours based on listening to this?
Help Spread the Word! Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>. If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes, leave a rating, write a review and subscribe.

If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes, leave a rating, write a review and subscribe.

This is VERY much appreciated!

Why the Halftime theme Mike?

I’m a Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t.

The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
Subscribe via iTunes: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
Download this Episode:
Catch all the episodes of Halftime Mike by signing up for inbox delivery below!

Fight Social Overwhelm with Doable Tactics

#DSS14 Doable Social Summit

Hey, Mike here. This post is personal. I’m really, really pumped about this!  This is near and dear to my heart and has come from many months of preparation!  

I’ve been listening and taking notes as I speak with people at conferences, on social, and online. I hear again and again things like:

  • It’s hard to keep up!
  • So much changes so fast each month!
  • There’s so many ideas, how do I know what to do?
  • My inbox is so full I can’t wade through it all!

Is this you?  Are you fighting “overwhelm” with Social?  Want Results?

Then join me online at the….

DSS-600x75-Banner-FINAL

 

The Doable Social Summit 2014 will bring together top experts to show business owners and marketers how to grow leads and sales online! 

10 online sessions delivered by industry experts will take place over the course of 10 business days in September. Each session will cover an important social or digital marketing topic, focusing on efficient, practical tactics that business owners and marketers can use to grow leads and sales online

Special Offer!!  We have a limited number of early bird passes available online now!  Find out more Doable Social Summit >>

What to expect at #DSS14: 

– How to grow leads and sales online 
– Overcome social overwhelm with realistic, doable tactics that optimize efficiencies 
– Easy to implement ideas 
– Strategies that get results 
 
Learn more about our speakers and sessions – visit Doable Social Summit 2014 on TabSite
 
768 doable social summit speakers

Looking forward to helping you overcome ‘social overwhelm’ with online virtual equipping from leading social experts. 

Have a look at the Doable Social Summit!  I’ve got a great line-up including Melonie Dodaro, Sue B. Zimmerman, Pam Moore, Ian Cleary, Andrea Vahl and more!
I’m so excited to bring this to you!