Social media is important for any business’ marketing campaign. However, managing five different platforms while trying to run your business can become overwhelming. It’s probably time for you to consider investing in a social media management tool. Here are just some of the ways that social media management tools can help your business:
With so many great options to choose from in the market, it can be difficult to find exactly what’s right for you and your business. The growth of social media marketing has led to the introduction of different assistants and productivity apps, all of which have varying strengths and features. How do you figure out which tool is going to be ideally suited to meet your needs?
As you develop tactics and action plans, you need to consider what you actually want to accomplish through your social media presence. Your social media goals and needs will have an impact on your choice of a social media management tool. Some of the common goals that most businesses want to achieve with their social media tools are:
Once you have a clear understanding of what you’re looking to get from a social media management tool, you’ll have a solid foundation to measure your options against.
No matter what your job entails, it’s impossible to be active on social media at all times. But with social media management tools, you can set a schedule for your social media updates to go live at your chosen times. To make this choice, there are various factors to consider:
Social media management tools that make scheduling easy and hassle-free can save you a lot of time and stress. Read our article on Top 5 Scheduling Tools for more detailed information.
You need to determine which features you must have and which ones would be nice to have. Here’s one way to make this decision:
Lots of tools add on options that don’t really do much for the user but sound great. If you’re not careful when comparing the tool, you’ll be left with features that are more of a distraction than informative and necessary for your business. Because most tools don’t meet every social media management need, you may want to find one that offers easy integration with other tools, to allow you more flexibility.
Do you know how your business is performing across all your social media platforms? When choosing a social media management tool, consider its analytics features and what type of reporting functions it offers. You may want to use the tool to check on engagement, follower growth, content performance, and publishing analytics. Before picking a tool, make sure it provides all the data you will need to track your social media marketing campaigns. It can also be useful to have a tool that automatically presents reports of your performance over some time.
Social media management tools are an investment worth making, especially in the digital age. If you’re just getting started with social analytics or are looking for a more streamlined and powerful tool, contact Mike today and he’ll help you make an informed decision.
Looking for help? Tired and believing there has got to be a better way?
Let’s talk about your business. With over a decade of experience leading companies and transforming lives, and a Master’s degree in Org. Development and Leadership, Mike can help you find the best way forward!