The topics covered in this week’s podcast are recent social media updates. Social media platforms change all the time, as well as test new features, and marketers need to keep up!
What worked last month may not be what works best this month!
Join me as we dive in and keep you up-to-date.
Just a note…you are going to start seeing some shifts in my podcast episodes as I broaden my podcast focus. I’m going to focus on web, social, and business as I have, but I’m going to more intentionally focus on a few key areas that have grown in importance for me: Fitness and Mission. I’m all about having each of us living life to the fullest and that happens best when we are healthy and have a focus and mission. I’ll be sharing stories from my journey and what I’m learning along the way!
Ready to dive in?
Recent Social Media Updates in this Halftime Mike Podcast
Now in the mobile app, click on the “share” icon and bookmark a tweet to go back to later. Finally! I did not like using the favorite button to save a tweet to refer to later. Also, it will save politicians and brands that, if they favorited an opposing tweet would look like they’re favoriting the opposition’s position, not just saving the tweet for later.
Tested at the NBA ALL-STAR game weekend with consumers and a Nike Air Jordan purchase, the key is whether frictionless purchases could take off within Snapchat.
Watch for Instagram to match it if it does!
Shopify is being tested as a integrated partner.
This is an interesting update to try audio clips for status updates …. Facebook is testing this in India right now. Will it come to all of us? Time will tell. This could mean that Facebook is trying to become a podcasting platform like SoundCloud, PodBean or Lybsyn. Perhaps they are simply trying to see if this stops the decline in time using Facebook per month that started in February
This would duplicate the Snapchat feature. It is not live but was seen in API documentation. Would you want to make a direct call instead of a Direct Message? How about a video call like Facetime within Instagram? We’ll see if it rolls out!
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Why the Halftime theme Mike?
I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!