Author Archives: Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of web firm Digital Hill, Co-Founder of TabSite . Digital and Social Media Marketer, Speaker, and Business Consultant. Part geek, part marketer, total digital junkie! Seeking to add value, make the complex simple, and leave a positive impact. Follow me on twitter: @mike_gingerich.

Website SEO Grader and Keyword Tools

Website SEO Grader and keyword tools help you get a picture of how your site is performing, and better yet, how to help improve your site!  We cover 4 key tools you can use today…

In this episode, I dive into what a SEO Grader tool is, what a Keyword tool is, and then the details of four tools and the key benefits of each.

Website evaluation tools help you see how well your site is performing and the areas it may be lagging behind. These 4 site evaluation tools will give insights into how and where to improve your website to gain traffic and rank!

Ready to dive in?

Listen Now:

Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

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Website SEO Grader and Keyword Tools Video

Website SEO Grader and Keyword Tools Show Notes

As I noted, these website tools help you evaluate site performance and the areas it may be not up to current standards. These 4 site website evaluation “graders”, or tools, will give insights into how and where to improve your website to gain traffic and rank.

LXRSEO

LXRSEO gives marketers a rundown of their site’s SEO performance.

For every page on your site, LXRSEO analyzes the problem areas and gives you tools to fix them. If a page is missing a meta description, you’ll receive an alert from the Website Auditor tool. The SEO Webpage Analyzer examines the SEO of a page for optimization.

Key features:

  • Nice free version of the Website Grader
  • SEO Dashboard (live SEO performance)
  • Task Manager for recommended SEO Tasks
  • SEO Toolkit – tools to execute SEO Tasks

SEM Rush

Seeing your competition’s strategies gives insight into strategies to use for your site. With SEMRush, enter a competitor’s domain and research their videos, advertising, keywords, and backlinks.

As a keyword tool, SEMRush helps you use the data found on a competitor’s site and your keywords to boost traffic. With SEO Keyword Magic, you can save and export keyword research related to your website.

Key features:

  • Organic Research
  • Great Website Audit tool
  • SEO Ideas
  • Position Tracking
  • Facebook Audience insights
  • PPC Keyword Tool
  • See competitors’ best keywords
  • Discover new organic competitors
  • Observe position changes of domains

Hubspot’s Website Grader

How strong is your site? Hubspot’s Website Grader will tell you.  After searching your site, Website Grader grades your site based on over 30 factors and tells you which areas need improvement. Website Grader, answers the following questions:

  • Where is my marketing performing well (or not so well)?
  • How do I fare against my competition?
  • How is my blog performing?
  • Is my website optimized for mobile?
  • Are my social media accounts factored into my marketing?

The grader goes a step further and gives pointers to improve your site. Website Grader provides step by step actions to take on each part of the sales funnel.

Key Features:

  • Overall Website Performance – page load, page requests, speed of site
  • Mobile readiness
  • SEO checks
  • Security (https) check

Ahrefs

Ahrefs helps improve your content to build traffic and push your blog up the search engine. This web tool lets you see how Google sees your site, as well as a host of tools to see your own site’s rank and keywords, backlink growth, and top pages by rank and earnings.

Like SEM Rush, Ahrefs gives you invaluable market insights.  By examining competitor content, determine what topics and type of content get traffic and create similar content for your site. If infographics receive a good amount of traffic, create some for your own site.

Website evaluation tools help you see the holes in your marketing strategy so you can improve it. With the help of these 4 tools, you can boost your site’s performance.

Key Features:

  • Keyword Research
  • Backlink Research
  • Content Research
  • Rank Tracking
  • Website Monitoring

ACTION ITEMS:

  1. LISTEN TO THE PODCAST!  This is just a sample of the goods I deliver to help you get on track, think through your key online changes and what you need to do this year to succeed.
  2. Identify your “one thing.”  What’s the next single thing you need to take action on that you learned today?   Share below!

Quick Access Resources: Website SEO Grader and Keyword Tools


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If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes,  leave a rating, write a review and subscribe!

Thank you so much for your support!

Why the Halftime theme Mike? 

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.

Download this Episode:
Catch all the episodes of Halftime Mike by signing up for inbox delivery below!

Need help planning your Social Media and Online Marketing?

Grab my helpful checklist that includes strategy for social media lead generation. Click image!

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The Growing Argument for Online Learning

The Growing Argument for Online Learning

There will always be people who say that learning is best done in a classroom; that having face to face interaction with a tutor is more beneficial than learning through other methods such as online learning. However, probably the efficient way to determine the best form of learning is through exam results and from research studies that have been conducted. There is evidence that online learning students generally score higher than those students who learn in traditional classes.

While this is by no means conclusive, it certainly goes a long way to making the doubters reconsider their opinions of online learning. The fact of the matter is there are many reasons that online learning has become one of the leading methods of learning.

Online Learning Flexibility

For one, it provides flexibility. Whether it is someone completing a qualification but cannot travel to the location or someone who needs to fit study around work, traveling to and from university isn’t always practical. Many learning experts still advocate the blended learning approach, where different types of learning including online and classroom-based are applied.

Low Costs with Online Learning

Cost is another factor many people consider. How much money does it take for a company to organize a classroom or lecture hall when bringing staff in for training? Plus, the cost of paying workers to travel to training destinations could tally up a small fortune. Overall, the costs associated with this traditional learning approach can be enormous. Therefore, many companies now teach their employees through technology and Learning Management Systems, and for students, this is similar. Lectures can be filmed and uploaded, so a student’s education is never limited to a classroom. Over the course of a year, the logistical savings would be huge.

Location Flexibility with Online Learning

Therefore, flexibility in terms of location is one significant benefit of online training, as is cost savings. It also provides the opportunity for flexibility around time. So, for studying on a distance learning course, for example, the student can usually choose their own study hours as long as long as they continue to meet the deadlines.

A lot of people think that training, in general, can be dull, which is why there is a big argument for classroom training, where an enthusiastic trainer can bring scenarios to life and get everybody engaged. However, a well-designed online learning module can be just as engaging. With the introduction of gamification and incentivisation becoming popular, online learning can be an enjoyable experience, even when it covers the most mundane of topics. Instead of being spoken to, online learning modules can be interactive.

Diversity of Topics that Work

Online learning works well for so many different topics. A prime example is how popular it has become for revising driving theory tests. Companies like Top Tests provide online tests to enable learner drivers to practice for the real thing. Having easy access to learning solutions like this makes it incredibly convenient for people to be able to learn at a time that is suitable for them. It also lessens the risk of failing and having to spend money on a retake. Why would people choose to learn any other way when online learning offers this kind of flexibility?

WordFence Security Plugin for WordPress

WordFence Security Plugin for WordPress-315WordPress once touted as a blogging tool, is now used for all kinds of websites. From big brand names like CNN and Huffington Post, to photographers, people that need an e-store, and more. In fact, WordPress has become so big that somewhere around 74M websites online use it! About 27% of all the world’s websites are built on WordPress. Overall, that’s a load of websites!

If you depend on WordPress for your business, be aware that you need to keep your site safe!  Since it is a popular platform, it’s also popular for hackers since if they can get into one WordPress site, they could likely access 1000’s more.

While there are many WordPress security plugins, the one I use most often is WordFence. WordFence, like most other plugins out there, has both a free and a paid version to help you secure your website. Here are a few features, as well as the positives and negatives of Wordfence.

The Positives Of Wordfence

Unlike a lot of the other plugins out there, Wordfence is constantly updated. This means that it protects you against the very latest threats.

The paid version of the plugin has more features than the free one, of course. However, the free version still has a ton of options, settings, and features. Both the free and paid versions have tech support. So if you ever have questions or need help, just ask.

Both free and paid options of Wordfence feature a complete firewall. This means it blocks attacks, malware and any backdoor vulnerabilities you may have on your site. Usually, a feature like this would just be available to paid users. But that’s one of the reasons I like Wordfence so much. They make sure everyone is protected, not just those with the paid version.

Feature suggestions are definitely considered. Unlike some other plugins, if there’s something you want to see on Wordfence, make a feature suggestion and they’ll definitely consider it. Wordfence also alerts you via email to updates you need to make to your site security and plugins which is a valuable benefit for busy people.

The Negatives

While tech support is available for both free and paid members, I assume paid members get support first. I have the free version and sometimes it takes nearly a week for them to get back to you. This is understandable considering they’ve had about 1M downloads of the plugin!

There’s also a learning curve. Since there are so many features and options (which is a good thing), it can also be confusing to use at first. Thankfully, there are a lot of articles, videos and how to’s online to help guide you at first setup.

The plugin offers site scans which scan your entire website for vulnerabilities. This seems like it would be positive, but it actually takes up a lot of bandwidth and can slow your site down, so that’s something to consider.

If you don’t mind learning what all the options and settings do, and you want to keep your website safe from attacks, then Wordfence is the option for you. On the other hand, if your time is precious you may consider hiring someone to set it up for you. I can recommend Wordfence to you for your WordPress security.  We use it on all our new WordPress installs.

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How to Create Great Video Content

How to create great video content

How to Create Great Video Content

The way that people want to consume content is changing at a rapid pace. People no longer want to spend ten minutes reading through a page of text to learn how to do something or to find out about a product. Instead, consumers want a quick overview that gives clear and concise instructions, and that doesn’t take up too much of their time. As such, video is becoming the dominant force in marketing.

For example, take a look at how much video content is on Facebook right now. Zuckerberg (the founder of Facebook) has been quoted as saying 90% of the content on Facebook by 2018 will be video. And if there was one person who can predict how to provide consumers with the technology that they want, it is Zuckerberg. Facebook’s popularity is a clear testament to that.

You would be forgiven for thinking that creating a video isn’t particularly straightforward. If you have ever delved into it previously, even just a few years ago, you would probably have found that you would need to invest in expensive video recorders, tripods, microphones, etc. before you even got anywhere close to the finished version. You then needed to purchase fairly expensive editing software to be able to make any edits to your video, and in hindsight, you may have wished you’d never started or hired professionals instead.

Fortunately for marketers that don’t have endless budgets, there is much better (and free!) software available to use as device manufacturers have seen that there is a clear demand for people to edit their own videos. iMovie for Mac or Windows Movie Maker are two prime examples of this. Once you have learnt how to use the software you can start making your own fantastic videos. To do this, you should focus on the following:

What does your target audience want?

Your video content should be created with your target audience in mind. So, if you are selling cars, your video should include all of the key features a potential buyer would want to find out about such as mileage, safety, your company’s rates, etc.

Make the Video look professional

Take the time to get it as close to perfect as you can. If you have annoying background noise or other distractions, record the video again until you get it looking exactly how you want it to.

Get the Video length right

A video that is too long can bore an audience, so try and keep it fairly succinct yet with all of the essential information that you need.

Prepare well

If your video is going to include someone speaking, you should script or at least outline what the person needs to say to ensure the key messages come through clearly and smoothly. A couple of practices will help to get it perfected. However, make sure it seems natural and not over-rehearsed.

Work to increase Video content views

Once you have finished creating the video, your work is not yet done. You need to spend time getting your video out to people, and you can either use paid services to increase exposure and buy likes for your YouTube video through companies such as Social Media Daily or focus on plugging your video through your social media accounts or email campaigns.

Using Offline Marketing Methods to Improve Your Online Presence

Using Offline Marketing Methods to Improve Your Online Presence

With so much emphasis being put on digital marketing today, it can be easy to forget all about the tried and tested offline marketing methods of the past. However, whilst flyers, banners, business cards and posters may be less effective on their own in a world of Facebook and Twitter, there are many reasons why you shouldn’t rule them out altogether.

In fact, when used with the right strategies, you can channel the power of offline marketing to grow your online presence and create more digital visibility for your brand. Here are some of the best ways to use offline marketing methods to improve your digital marketing results.

#1. Flyers:

Handing out flyers may seem to be a marketing strategy of the past, however, it can still be a very effective method of generating more interest in your brand today. Even in the digital age, where almost anything can be done from behind a laptop screen, potential customers still want to get in touch with the ‘human’ side of a brand; this can be easily done when handing out flyers since it is the perfect opportunity to have a conversation and learn more about your target audience. Be sure to include information concerning your website address and social media profiles on any flyers that you hand out. Use these business flyer templates to put together an appealing design.

#2. Business Cards:

Many business owners wonder if there is any point in printing business cards, when they can share their information instantly using a smartphone. Business cards may be one of the older methods of marketing used before you could optimize your site for Google’s Local Search or become certified on Twitter, however, that doesn’t mean that their shelf life has expired. In fact, interesting, unique and creative business card designs can really set your small business apart from the competition and get your target audience talking, contrary to simply sharing contact details electronically, which no longer holds any novelty for many of today’s customers.

#3. Billboards:

Billboards may be on the pricier end of the scale when it comes to offline marketing, however, they are still a very effective method of attracting more interest in your brand. There’s a reason why you can still see so many billboards displayed in many town centers and cities today; they work well! Keep billboards simple and easy to understand on the go. Provide easy-to-read details of your web address and social media for any interested viewers to visit.

#4. Mail:

Direct mail tends to be used for either bills or packages these days, so sending somebody a letter has become a real novelty. In an age where it’s easy to get in touch with everyone you know with a simple click of a button, businesses are using direct mail less and less whilst contacting their target audience via social media, YouTube, or a blog. So, sending a letter could make your customers take notice. For the best results, personalize the letter and include an incentive for visiting your site, such as a discount voucher.

Do you use offline marketing to reinforce your online efforts? We’d love to hear from you in the comments.

Recent Facebook Updates as of May 18, 2017

Facebook and Social Media Updates for week ending 518

New Group Features for Facebook!!!!

Before people join your group, make sure they’re the right fit

Woo Hoo, now you can make sure the people who join your group are the right fit for your group. Facebook now gives admins the ability to ask people requesting group membership 3 questions.

Bottomline

If you’re using a group to generate leads for your products and services you can ask questions to better qualify your group members as actual leads.

Pages connecting to Groups

This is in the beta stage, so functionality is limited … Facebook is now allowing pages to post in groups as pages.  Pages are being prompted to tie a Group to their page at this time in a rollout.

Bottomline

This is awesome if you use a Page and a Group in your marketing plan. Instead of posting in your group as yourself (personal profile) and pushing all your connections to your personal profile you can now post as your Facebook Page and have your connections go to the place that best suits your purposes.

Facebook Messenger Day

Quick Reactions

Facebook has added one touch reactions and emojis to Messenger Day to encourage participation and engagement with content on the platform.

Promoting Custom Frames

Running a special event? Create a special frame just for your event. Now Facebook promotes your custom frame so your attendees use them and promote your event for you. Custom frames is a direct competitor for SnapChat geo filters.

Bottomline

Using Facebook Messenger for marketing is just in its infancy. I can see the possibilities for using Facebook Messenger Day at events and conventions. Quick replies and custom frames are both perfect for event marketing. When time is tight running from workshop to workshop a 1 click emoji or quick reply may make all the difference in your attendee’s engagement. Custom frames can be used by your attendees to spark outside interest in your event.

Facebook Introduces Offline Conversion Optimization to Lead Ads

Want to find out how many people that click on your Facebook ads actually purchase from you? Facebook has created an Offline Conversion solution. It’s a patch between your Facebook ads and CRM.

Bottomline

Now you can track someone through the sales cycle and map their purchase back to specific lead ads and campaigns. The ability to track sales and leads directly to social media marketing efforts is the next step in confirming the ROI of social media marketing.

Overall these are good moves that help the Facebook Marketer!  Are you using any of these now?

Good Project Management Can Improve Your Internet Marketing Efforts

Good Project Management Can Improve Your Internet Marketing Efforts

A lot of business and site owners still approach internet marketing head-on. We’re so used to having different resources and tools helping us handle social media campaigns and content marketing that we often forget about the importance of good project management. Internet marketing is one continuous project that can definitely benefit from good project management.

According to recent studies compiled by Brandeis University and its masters in project and program management program, good project management involves five important steps: initiating, planning, executing, monitoring and controlling, and closing. By approaching an internet marketing campaign using these five steps, we can actually boost the impact of every campaign substantially. Proper planning, for instance, can help the campaign be more specific and have clearer goals. This, in turn, will make the entire campaign easier to execute and monitor.

You can learn more about project management and how it can impact your internet marketing projects from the full infographic below.

Good Project Management Can Improve Your Internet Marketing Efforts

The Many Tasks of an Efficient Project Manager is an infographic by Brandeis University.

Using Facebook Marketing to Grow your Email List

Facebook Marketing offers great opportunities for reaching your ideal audience.

One reason to use it is to grow your email list.  In this podcast I cover key ways you can use Facebook Marketing to grow your email list.

In this episode, I dive into 10 ways to use Facebook Marketing to grow your email list.

Ready to dive in?

Listen Now:

Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

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Using Facebook Marketing to Grow your Email List Video

Using Facebook Marketing to Grow your Email List Show Notes

Facebook is an invaluable resource for digital marketers. Whether it’s an active and vibrant community page or a highly targeted ad program, Mark Zuckerberg and company have created a premium platform where people spend upwards of 40 minutes PER DAY.

What many people don’t realize is that when you start cross marketing using Facebook with other channels, your impact grows exponentially.

Email marketing and Facebook are a match made in hybrid marketing heaven. Here’s how you can leverage your presence on Facebook and take your list to the next level.

1. Go Live! 

People sign up to get updates from experts. So get on Facebook Live, and show the world that you know what you’re talking about.  As part of your presentation, make sure to share your sign-up page where they can go to sign-up to be updated regularly.

2. Pin a Post

Use a pinned post to send traffic to your newsletter sign up page. Pinned posts stay at the top of your feed and are first to see for visitors to your page. With an eye catching image and a great CTA, they’re the perfect way to drive sign ups.

3. Use the Page Call to Action

If you use a sign up button on your Facebook page, don’t send click throughs to a generic page on your site. Send them directly to a landing page. Dedicated landing pages are proven to convert more!

4. Use Apps like TabSite for Sign-up

Add a newsletter subscription app to your Facebook page itself. You’d be surprised how many people would don’t want to leave Facebook.

5. Use a Group for Engagement and Alerts

Use a group and a page to generate more engagement. Stats show that people are more likely to get involved in a group on Facebook, so by having both, you cover all the bases.

6. Facebook Offers

If you have a promotional offer you use to generate list subscriptions, Facebook’s paid ads can be the perfect way to promote it. They’re super targeted, and who doesn’t like a freebie popping up in their feed? Make sure you know who you’re targeting!

7. Retargeting Pixel for Ads

If you use paid ads, upload your existing list and using Facebook’s super smart look alike targeting option. This option generates a target persona for you, and targets people like the ones who already subscribe.

8. Facebook Contests for Lead Capture

Create a contest. Facebook contests have been a staple of the marketer’s toolkit for years, but instead of likes or comments, promote a incentive sweepstake prize in exchange for signing up for your list as the criteria for entry!  Lead Capture contests for Facebook can be a boon for growing your email list!

9. Teaser Content on Facebook

Give your fans a teaser of your newsletter only content. If your fans know there’s valuable content they can only access by subscribing to your newsletter, they’ll be happy to sign up.  Send them from Facebook to your website where you have a signup pop-up or widget on the post using a tool like Waftio.

10 Text to Signup

Use Text to Join to give visitors and fans of your Facebook page another sign up option. After all, up to 90% of Facebook’s users access it on their phones!

Facebook is a gold mine for online marketers, in many ways, but the key to success is a clear goal. Don’t use Facebook just for the sake of using it, or because everyone else is. Have clear and defined goals about what you want to achieve, and how to achieve it.

Since opt in email marketing is one of the best conversion methods in the digital marketing universes, it makes sense to make list building one of the major goals of your Facebook marketing!

ACTION ITEMS:

  1. LISTEN TO THE PODCAST!  This is just a sample of the goods I deliver to help you get on track, think through your key online changes and what you need to do this year to succeed.
  2. Identify your “one thing.”  What’s the next single thing you need to take action on that you learned today?   Share below!

Resources: Facebook Marketing to grow Email lists


Help Spread the Word!

Please let your Twitter followers know about this podcast.
Simply click here now to post a tweet >>.

If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes,  leave a rating, write a review and subscribe!

Thank you so much for your support!

Why the Halftime theme Mike? 

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.

Download this Episode:
Catch all the episodes of Halftime Mike by signing up for inbox delivery below!

Need help planning your Social Media and Online Marketing?

Grab my helpful checklist that includes strategy for social media lead generation. Click image!

web and social media marketing checklist planner

Later for Instagram: Help with your Instagram Marketing

Later for Instagram_ Help with your Instagram Marketing -315We all know a solid social media strategy requires consistency, organization, and timeliness. However, it is not always easy to stay on top of dozens of posts per month and a load of content. With Instagram growing massively in terms of users in the past year and adding many business marketing features, it’s a relevant platform for many businesses to have a strong presence on.

Need help implementing your Instagram marketing plan? There’s an actually an app for that. Let’s get acquainted with Later.

Top Features of Later

Later (formerly Latergram.me) is a simple (and free!) app that helps keep your Instagram account updated with less effort. The Later app has the following features:

Pre-Scheduling

Have trouble keeping your page consistently updated? Later lets you pre-schedule your posts months in advance. Just upload your content and pick the publish date. Upload your photos in bulk, schedule when they roll out, and you’re nearly done.  Simply stay current with your mobile device alerts and you can then easily roll posts out at the scheduled time. Plus, your pics are automatically organized in chronological order in the Media Library, saving you a good amount of time in a search.

Mobile App

Schedule your posts from virtually anywhere with your phone. In addition to a PC version, Later offers a mobile app that lets you create and schedule posts on-the-go.

Preview

Later lets you preview how your posts will look before they get sent. For an entire month, get a chronological calendar and gallery view of your posts as the audience will see them. This gives you a feel for the flow of the content and how each post fits thematically. Want to add more posts? Just drag an image from the gallery to the calendar.

Captions

Writing a proper caption on a mobile device can be nothing short of frustrating, With spacing issues appearing during the transition between mobile and desktop and difficulty typing on tiny keyboards, typos, and weird formatting can crop up in your posts. Later smooths out these kinks by keeping the spacing the same regardless of what device you draft the post on.

Want to go beyond a basic caption and hashtag? With Later, you can flesh out your brand’s story. With the ability to start a post on mobile and finish it on a desktop. You can write the kind of engaging content that tells your brand’s story and keeps the follower count rising.

Reposting

Add your favorite posts from users in your community to your library with a simple click. You can search for content to repost through location, hashtags, and usernames. Once you’ve found the posts to share and added them, they can be dragged into the calendar like your uploaded images.

Notifications

When it’s time for your content to be scheduled, Later doesn’t auto post as this goes against Instagram’s terms of service. Instead, notifications are sent right to your phone. Tapping them sends you directly to Instagram, where your post is ready to be activated and sent out to your page.

Later makes managing your Instagram marketing efforts much easier. Schedule and edit posts in advance while staying on track. Gain control over your Instagram content with Later.

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