Author Archives: Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of web firm Digital Hill, Co-Founder of TabSite . Digital and Social Media Marketer, Speaker, and Business Consultant. Part geek, part marketer, total digital junkie! Seeking to add value, make the complex simple, and leave a positive impact. Follow me on twitter: @mike_gingerich.

Recent Social Media Updates for Facebook, Instagram and LinkedIn 7/20/17 Edition

Social Media and Facebook Updates for week ending 720

If there is one thing you can count on it’s that social media platforms will change and update. Here are a few of the latest that has happened in the past few weeks.

Facebook

Modifying Link Previews

Starting Monday, July 17th, Facebook users can no longer edit the headlines, descriptions or featured images that make up link previews when sharing a link. Facebook will pull this data (headline, description or featured image) from the URL and use that for the link preview.

Bottomline

Facebook is doing their best to stop the spread of fake news and this is their latest precaution. I don’t see how this will detrimental to businesses in the long run. But in the short run check any Facebook post scheduling apps you use to make sure your posts go out correctly and look good.  It will remove the customization you would have been used to.

Facebook Messenger Ads

Facebook has been experimenting with inserting ads into your Facebook Messenger feed. They’ve had a good response in Australia and Thailand so they’re turning ads on for all Facebook Messenger feed.

Bottomline

ARGH! More ads! I  think these will be very compelling when people are speaking with a customer service rep and they see an ad for the product they’re communicating about. But if they insert ads into threads where there are no comments about products or buying anything, I think they will be invasive and completely unwelcome.

Facebook has their own VR app called Spaces

Create your cartoon alter ego, connect with friends and interact live in virtual reality. There’s even a place for you to create 3D drawings in Spaces.

It kind of sounds like the future is here. Soon you won’t even need to go outside to interact with friends and family. Imagine a VR Thanksgiving. When Aunt Bea starts with the intrusive line of questioning you can pretend the internet crashed and disconnect fast.

Bottomline

There are so many business applications for Spaces.Take a tour of a factory you’re thinking of purchasing across the country. Go to the resort in Fiji before you buy the plane ticket and week long stay. Check out products in VR. This will minimize the time and energy spent researching products because you don’t have to travel to the products to see and learn about them.

One issue that will impede adoption of Spaces is the cost to enter the VR market. Cameras and video setups can be costly, especially if you go for 360 video. Also, VR headsets aren’t widely used … yet. So there is a very limited set of viewers that will use Spaces.

I’m watching this intensely. We’re at the beginning stages of VR, in 2 years it won’t look the same. I anticipate widespread adoption eventually.

Instagram

Custom Audiences Testing for Instagram Business Profiles

This is being rolled out to a limited number of accounts. It’s in beta stage.

With this newest feature, you’ll be able to create a custom audience in your Facebook Ad area that is made up of people that have interacted with your Instagram business profile.

Bottomline

I’m for anything that will allow me to get deeper into the demographic of my followers and expand my knowledge of my target market.

LinkedIn

Upload Videos to LinkedIn!

LinkedIn is the last of the large social media platforms to allow users to upload video to their news stream and have the videos play automatically.

LinkedIn is testing this feature with a small number of users in the US. Uploaded videos will play automatically with the sound off when they appear in people’s feeds.This feature should be rolled out to everyone in the next few months.

In the mobile app, you’ll see a video camera icon next to the normal camera icon in the status update box. Click the icon to record a video using LinkedIn’s in-app camera or upload clips from your phone.

Bottomline

I’m so happy that LinkedIn is allowing us to use the power of video in our accounts. It’s been a long time coming and it looks like LinkedIn really wants to compete with Facebook and Twitter for B2B customers.

Video is the best way to get your business found on Facebook. Look for similar benefits for your LinkedIn account.

Online Security Tips for Business Travelers

Online Security Tips for Business Travelers -315When traveling, you take the usual steps to keep you and your possessions safe. Your online security should be considered just as important. Becoming compromised while abroad can result in disastrous data breaches which can have damaging effects on your business.

Here are some online security travel tips to protect your information and privacy:

Take Specific Precautions When Using Public Wi-Fi

Public Wi-Fi is commonplace in hotel lobbies and coffee shops. It’s also very insecure as hackers can gain access to an unsecured device or even distribute malware through the network. Another major threat is for hackers to get in-between you and the Wi-Fi network. When this happens, your data ends up going directly to the hacker.

Avoid using public Wi-Fi if possible, and if you must use it, be sure to avoid accessing your bank accounts and sensitive information sites. If you can’t avoid it, use a VPN or your browser’s incognito feature. After using public Wi-Fi,  always delete cookies, history and other personal information as well.

Get Anti-Virus Software

Security apps and anti-virus software scan your device for viruses, malware, and other threats. Some anti-virus tools will alert you to unsafe Wi-Fi connections and block unauthorized attempts to connect to your device.  It’s a good practice to have something monitoring your system.

Change the Passwords on Your Device

Changing the passwords and PIN on your device before you travel and when you return goes a long way to protect your device and data. Update the passwords on every device you travel with like this. This extends beyond the PIN you use to access your phone or tablet!

If your device is unlocked by hackers, secure passwords can prevent vital information (such as your email account’s username and password)  from being accessed. When creating a new password, avoid common phrases that could be easily guessed or numbers as those can be broken with brute force techniques. Instead, use a mix of numbers, symbols, and letters to create a complex password.

Consider Encrypting Your Data

Encryption is used to keep company data safe in the occurrence of laptop or smartphone theft. It works by scrambling the data on your device into ciphertext until it’s unreadable to non-authorized readers. Only someone with the encryption key can reverse encryption and access the data.

Self-encrypting apps offer another layer of protection. For example, emails, attachments, and other sensitive data could only be accessed when designated users enter the app’s PIN number after unlocking their phone. If the device is lost, the app could be wiped remotely without affecting the file system.

As you travel, your cyber security will be under threat. However, by implementing these tips, you can be proactive in protecting your information. The most common mistake is using free, public wi-fi without regard to the sites you access.  Be aware of this and do not access sites with private information when on an open wi-fi network.

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6 Local SEO Marketing Tactics for Greater Search Ranking

Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It’s a unique arena that requires unique SEO marketing efforts.

Is your business performing well in local search?

What is local search and local SEO marketing?  How can you improve your local search results?

We dive in, explain, and outline 6 tactics to help you get started in the second half!

Ready to go?

Listen Now:

Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

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Local SEO Marketing to Grow Your Search Engine Rank

The proliferation of mobile devices has made people more dependent on the internet for local searches. According to Google, more than 76% of people who perform local searches on their phones end up visiting a physical store within 24 hours.

If your business has a local presence, it’s important you apply local SEO best practices to do well on local searches. Here are some tips to implement for your local SEO Marketing enhancements:

1. Plan for local keyword phrases to target

People use keywords to look for what they need online, and therefore so must you on your website! That’s why search engine optimization (SEO) exists in the first place. Your content needs to be optimized with relevant keywords so it can rank high on search engine results pages (SERPs).  Because of this, we do keyword research.

The same principle works for local SEO. To rank high on local SERPs, your content needs to be optimized with relevant keywords for the location you want to target. My recent podcast was on this very topic giving you a number of tools for keyword research.  As well, Google Adwords’ Keyword Planner is a good tool to use to look for high-volume keywords within a given niche and location.

Example: “Eye Doctor Lancaster PA” is a localized search term that is common for users to enter in a search engine.

2. Produce local content for your website

After identifying the keywords to use for your local SEO, the next step is creating location-specific content. For a smarter strategy, don’t just insert the keywords in an otherwise generic article. Instead, customize it according to the location.

For example, let’s say you’re running an HVAC company, and you want to write about ways to save energy during the winter for a location. The best approach you can take is to write the suggestions to fit the kind of winter that location gets. An example might be, “8 Ways to Save Energy during Lancaster PA Winters.” After all, winters in Miami are different from winters in Lancaster!

3. Write for local websites

Guest posting has always been a proven way to improve SEO.

But since you’re focusing on a location, publish content on local websites. The backlinks you get will improve your business’ standing on local SERPs. At the same time, if you produce high-quality content, you’ll quickly establish yourself as a local expert, which will give a boost to your brand. Of course, finding sites that will accept guest posts can be challenging. A good rule is to search for them using keywords like write for us + location or guest post + location.

Consider writing for the local chamber of commerce, a business partner or complementary business, or even the local newspaper.  If you get a link on other quality local sites linking to yours, it’s a win-win.

4. Engage with local audiences

You can use social media to reach local audiences, especially now that most of them offer geotagging. This means you can assign a location to a post so that only people in that location can see it. The great thing about geotagging is you can share the same post multiple times, with each instance geotagged to one location. Even better, you can customize the accompanying text for each post, so one post can say “Heya, Lancaster” while the other can say “Howdy Lititz!”

As well, if using Instagram for your business, be sure to use the location feature for your posts.  Since there is a location search your business can come up when this is used.  As well, use local hashtags on Instagram to help your business be listed in relevant, popular, local hashtags.  In my area tags like #lancaster #lancasterpa #lancastercity and #lanccity are relevant.

5. Get involved in local activities

When you join a local activity – whether as a participant or a sponsor – you can get a backlink to your site from the organization facilitating the said event. This improves your local SEO, especially if the organization’s site has a higher authority than your own.

Also, taking part in local activities gives you writing material for content that appeals to the people in the location you want to target. You’re giving back to the community when you take an active role, and that earns trust and respect among its members.

6. Utilize Google My Business

Google is the dominant search engine. With nearly 70% market share of searches each month, it’s the place to focus on and one tool they give businesses is “Google My Business.”  This is a listing that is free to setup and use, and which helps your business appear in search and map searches on Google.  It’s a listing that can display your address, hours of operation, photos, your phone number, and a link to your website.

Be sure to take advantage of this free tool by going here: https://www.google.com/business/

These tips, when taken together, can definitely help you local SEO marketing. But remember, whether you’re going  for global or local SEO, quality content is still the most important element of content marketing.

There’s no shortcut for that.


ACTION ITEMS
:

  1. LISTEN TO THE PODCAST!  This is just a sample of the goods I deliver to help you get on track, think through your key online changes and what you need to do this year to succeed.
  2. Identify your “one thing.”  What’s the next single thing you need to take action on that you learned today?   Share below!

Resources in Post: Local SEO Marketing


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Please let your Twitter followers know about this podcast.
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Thank you so much for your support!

Why the Halftime theme Mike? 

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.

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Need help planning your Social Media and Online Marketing?

Grab my helpful checklist that includes strategy for social media lead generation. Click image!

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Lumyer.com for Photo and Video Animations

Lumyer.com for Photo and Video AnimationsSnapchat has enjoyed its reign among youth and young adults, but it’s got to look out for strong competitors like Instagram and other upstarts like Lumyer. Compatible with both iOS and Android, Lumyer offers a comprehensive set of high-resolution effects that go beyond dog ears or flower crowns.

Its aim is to augment reality by animating photos, enhancing videos, and enabling quick sharing. You have access to lots of editing tools to customize visual content. While not a social network like Snapchat or Instagram, it’s a photo enhancing tool with lots of power!

Using Lumyer to create what they call a “Lumy” is straightforward enough. Shoot a photo or video while using the app or choose one from your camera roll. Next, add up to 2 effects and make further modifications to size and position.

Not enough? Throw in filters to achieve the aesthetic you’re looking for. Then share your creation across multiple social media platforms within seconds.

What makes Lumyer different?

Animate a selfie on Lumyer. Take a photo, add effects to make it move, and save it as a GIF file. For other apps – like Snapchat – a video is the only option for moving selfies. But videos take up more storage space and consume more data. Also, the result is different from a clip and a GIF.

For example, you want a selfie where only your hair’s blowing in the wind while all other parts of the image are still, it’s easier to start with a photo and add dynamic elements, compared to standing immobile for several seconds in front of a blowing fan while the camera takes pics.

Take note: if you want videos, choose a filter beforehand, so it’s automatically applied to your clip once you start shooting.

The effects you add to a Lumy range from natural to fantastical. Some effects look realistic while others look completely out there. Whatever mood you’re in, there’s an effect that matches it.

Of course, selfies are meant to be shared, so a sharing option is included in Lumyer. With other apps, you can only post on the network. So if you want to post on several different social media accounts, you’ll have to download your selfies first. It’s not super intuitive but doable. With Lumyer, you can instantly post your selfies on Facebook, Messenger, Instagram, WhatsApp, etc. This makes Lumyer, as noted, more of an editing app than a social media app. That’s great news because it means you can choose a wider audience for your creativity.

How is Lumyer good for business?

So far, we’ve mentioned only selfies, making it sound like Lumyer is meant exclusively for personal use. But there’s more to Lumyer. As an editing app, it can handle photos of any kind. So you can jazz up posters, banners, and other kinds of visual marketing collateral. You don’t have to hire graphic designers with specialized skills in animation anymore – not when you can do it yourself.

Have you downloaded and tried Lumyer yet? If not, get it for free from the App Store and Google Play. In-app purchases are possible if you want access to more effects and filters, but for now, you can experiment to see if it serves your business needs.

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Social Media Updates for Facebook and Twitter

Social Media and Facebook Updates for week ending 7/6

Things continue to change in social media!  There’s never a “dull moment” (or week) in social. These are key social media updates I think you’ll want to be aware of.

Facebook

Facebook Safety Check

If you’re in an area affected by crisis or natural disaster you can check in with your loved ones via Facebook. When enough people post about an incident Facebook’s Safety Check is activated.

If you’re in the affected area you can go to Safety Check and mark yourself safe. If you know someone in the affected area you can check Safety Check for their safe status.

The Community Help feature helps people find and give help. People can offer food, transportation, and shelter to those affected by the crisis. This feature has been added to desktop.

New features in Safety Check

Fundraisers – People can start fundraisers for the natural disaster immediately and quickly get attention for the cause. This feature will let people help even though they can’t physically be there.

Personal notes – A way for Facebook users in the affected area to relay their personal safety status rather than the default utilitarian safe.

Bottomline

Is Safety Check a good feature? People have been asked by Facebook about their safety status even though they’re 6 miles away from the affected area. Will Facebook Safety Check cause more worry than it alleviates?

New Tools for Facebook Groups!

Facebook is building a world where each and every person has a sense of purpose and community! To do that they’ve added some new features to Facebook groups.

  1. Group Insights
  2. Post scheduling for groups
  3. Membership request filtering (You add the filter)
  4. Member leaderboard
  5. Removed member clean up – Clean up the posts a removed member left behind in one step.
  6. Group to group linking for subgroups and related groups

Bottomline

Facebook is making it easier to connect with like-minded people. So if you’re a non-profit, a group of friends or a business that uses groups to build sales if will now be easier to keep the conversation going in your Facebook group.

New Social Platforms

Chat Fiction Apps – Books for Teens

These digital book alternatives, which are presented as text messages, have been dominating the app charts for the past few months. The format may seem a little strange for people who are used to paperback books, but at least young people are reading.

Chat Fiction Apps are digital book alternatives that teens are flocking to. Viewed in a chat-like format these books include images (for a small fee). The app is free, but you’ll have to wait to get the next chapter, or pay the weekly or yearly cost and get the whole book and it’s images right away.

Currently, only suspense/horror YA books are available on the apps.

Bottomline

Right now it doesn’t look like these these apps have ads or story sponsors. But that could be a way to monetize them in the future.

Apple

Apple Unveils Business Chat

To compete with Facebook messenger Apple brings customer service and shopping into iMessage in iOS 11. Now you’ll be able to open Maps, Safari, Spotlight, Siri, pay for a purchase using Apple pay, choose an airplane seat or schedule an appointment right from iMessage. Right now all Business Chats will be Human to Human, no bots allowed.

Bottomline

Will this make a big difference to businesses? Probably not because there are more Android users than iPhone users.

Twitter

Businesses can now add buttons to drive actions in Direct Messages

Uplevel your customer experience and service with buttons in Twitter direct messages. Now you can combine private messaging with links that make it easy to share from a private message to their public Twitter stream or share a page on a website.

Bottomline

If your brand uses more than 1 Twitter account DM’s can be shared across all account. This will keep account admins aware of potential issues. ECommerce companies can now share product pages to drive sales and give the customer an easy way to buy.

Landscape by Sprout Social: Streamlined Image Resizing for Social Media

Landscape by Sprout Social- Streamlined Image Resizing for Social Media

74% of marketers include visuals on social media. On Twitter, posts with images get 150% more retweets! With the emphasis on visuals in social media, creating visual content is a priority.

There is an ideal image size for each social media platform. For the top platforms, the ideal image sizes for profile photos are:

  • Facebook – 180 x 180
  • Twitter – 400 x 400
  • Instagram – 110 x 110

Why would the dimensions of a profile photo be important? Profile photos are typically the first glimpse a visitor has into your brand. On most platforms, the profile picture is shown with your comments, and posts. Such high visibility means that your image needs to be high quality, well-positioned, and cropped properly.

When creating visual content, editing photos to meet these ideal images sizes can be difficult when you’re marketing across several platforms with varying image standards. Cropping and editing images can be time-consuming and take the valuable time marketers could use to interact with their audience.

Sprout Social’s Landscape is a great tool for cropping and resizing photos for social media.

Landscape’s highlights

  1. It’s free!
  2. It is simple to use.
  3. And it’s quick.

Landscape has been designed to perform 1 task well, image resizing for social media, and it works for multiple platforms.

How to use Landscape

To crop an image, you do the following steps:

  1. Upload the image you want to resize.
  2. Select the social network it’s meant for.
  3. Crop it.

Landscape gives you plenty of options for the images you want to resize. After uploading your image, you can pick multiple social media networks to resize for. You’re also able to choose what kind of picture you are resizing. Cover photos, profile pics, and graphics are all supported. You can set custom sizes for images.

When it’s finally time to crop the image, Landscape autocrops for you. You also have the option of positioning the frame to the dimensions you choose. Once settings have been applied, networks chosen, and images cropped, you can go back and change settings or download the picture. The images are rapidly resized, and your images are delivered in a nice .zip folder.

Although Landscape is a relatively simple, focused tool, it’s incredibly useful.

Go further with Landscape

  • Keep visuals consistent across multiple platforms
  • Resize and edit stock photos
  • Create visuals with ideal sizes to be placed on blogs for easier social sharing

The next time you need to edit your images, keep Landscape by Social Sprout in mind for easy resizing. Spend less time cropping and more time marketing.

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Get More From Your Google Analytics with PaveAI

Get More From Your Google Analytics with PaveAI - 600If you’ve researched marketing, you’ve probably heard of S.M.A.R.T. goals. You probably also know that means:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Timely

If you’re marketing, then you’ve probably got some smart goals of your own. You’ve probably already installed tools like Google Analytics to help you measure them.

The only trouble is, Google Analytics results can be tricky to decipher, particularly if you’re just getting started. It’s got a load of options and is somewhat cumbersome to quickly find and pull your data into.  That’s where tools like PaveAI come in.

What Is PaveAI?

PaveAI is a user-friendly interface that plugs right into your Google Analytics account. It delivers your results in an easy to understand format. You can analyze actual events and interactions against your goals, and segment data in easy to understand chunks based on demographics and more.

In addition to this priceless functionality, PaveAI also acts as a bridge with all your social media advertising platforms, so you can do everything in one location, rather than trying to manage many different accounts.

What Does It Cost?

PaveAI is priced based on your visitor volume. Which makes it an attractive option to kick start your marketing on new sites or sites that have not been actively marketed.

If you have up to 10k visits on your site every month, you’ll only pay $39 per month for the service, but pricing goes all the way up to $179 for 1 million visitors, and beyond, with custom pricing options.

If you equate that back to your hourly salary, and factor in the amount of time you currently spend trying to decipher data and export reports, chances are you’re already spending a lot more in lost time.

Try It Free

If you’re not sure that you want to make the commitment just yet, don’t worry. PaveAI offers free trials. Test it before you pay anything. But if you’re like most people (and they have some pretty important people saying nice things about them!) you’re going to love the convenience and user friendliness, as well as the functionality.

Our Conclusion?

PaveAI, like many marketing tools, isn’t necessary. You can get by without it.  However, if you’re not a Google Analytics specialist, chances are you’re missing out on key insights. For the price of PaveAI, chances are it already costs you more to turn the raw data you get from Analytics into anything that makes sense.

For the price, you simply can’t do better than PaveAI, and we recommend it for anyone who wants to get more out of their S.M.A.R.T. marketing goals.
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Keyword Research Tools for Website SEO

Keyword research tools for website SEO.  What are they and what is it?

Why does it matter?  And…how can you do it?

That’s the key topic in this week’s podcast episode.  We dive into keyword research in a practical way to try and give you the tools and tactics needed to help you up your game with your website SEO.

Who does this apply to?  Beginners are going to get the most value and yet others even with more advanced skill can benefit from learning about the tools used and research behind it.

Ready to dive in?

Listen Now:

Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

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Keyword Research for Website SEO Podcast Video

 Keyword Research for Website SEO Podcast Show Notes:

Keyword research for website SEO can be defined as researching the terms people type into search engines when looking for resources similar to your site. Once you know what these keywords are, you can incorporate them into your website content. Do this consistently, and your site will rank for the keywords and keyword phrases on search engine result pages.

But if you’re using the wrong keywords, no matter how much you stuff your content you’ll still not reach your intended audience. This is why it’s necessary to do keyword research. All your subsequent efforts are useless if your keywords aren’t targeted enough.

Specific vs. General Keyword Searches

General terms are more popular, which makes them more competitive and expensive. Let’s say you have a law firm in Newport, RI specializing in divorce, and you want its site rank better in the search engine results.

Type in zero-turn lawnmowers on Google and you’ll get about 1 million results. To get on the first page for that term will take considerable time, money, and effort. And even if you have the resources to get on the first page, how much good will it do? People looking for divorce lawyers in cities other than Newport will leave your site as soon as they realize it’s not what they need. And your site will have a higher bounce rate.

But type in zero-turn lawnmowers in harrisburg pa and you’ll get around 85,000 search results. With fewer competitors, you can focus on that specific term and related terms, and get good ranking results in shorter time.  There’s less competition and you are also honing in on people specifically interested in your products in your sales area.  

In SEO, these specific terms are called long tail keywords. These are targeted to people who are about to make a purchase, or who know more exactly what they want. When someone uses a very  specific term, they’re no longer just looking around. There’s a huge chance they already know what they want and are ready to buy or are motivated to learn more.

Keyword Research Tools at Your Disposal

Luckily, you don’t have to guess which long tail keywords perform well. There are several tools I suggest and I want to dive into each a bit more here:

BuzzSumo

On Buzzsumo, you can enter any topic, and the tool will analyze what content performs best for that. It displays links to content containing the keyword you supplied, then lists statistics on its Facebook engagement, and also LinkedIn, Twitter, Pinterest, and Google+ shares.

Übersuggest

For Übersuggest, you can type in a term and choose categories (web, images, etc.) and country. It then gives you an extensive list of longtail keyword based on the term you supplied.

Ahrefs

Ahrefs is an all-in-one software as a service (SaaS) tool that provides data and tracks your SEO (Search Engine Optimization) efforts.  While not free it is a robust tool that includes a powerful keyword research tool in addition to other capabilities I’ve mentioned in a earlier website SEO grader podcast.

KeywordTool.io:

One tool that will allow you to generate hundreds of long-tail keywords from a single term is KeywordTool.io. It’s free and unlike Google’s own Keyword Planner tool where you could wind up spending a lot of time pursuing results, it only requires a single click to give you a myriad of ideas.

 

Blog About by Impact

If you’re looking for articles ideas based on the keywords you gathered from the tools above, there’s Blog About, a blog title generator. Input any keyword, and the tool will display some suggested titles and email you the rest.  This is a valuable way to get SEO-optimized blog titles relevant to your long tail keyword phrases.

 

Yoast SEO

As noted in the podcast, once you have the keyword phrases and optimized titles, you write your blog post and Yoast SEO in WordPress sites helps you analyze your content, images, and overall post for how well it is optimized for the long tail keyword phrase you are targeting.  You simple add in the phrase and it runs through a whole series of items to evaluate your post and help you fine-tune it to be optimized for that phrase.

This is the work to get your site ranking for valuable and relevant keyword phrases important to your business!

In the end, a key comes down to understanding your ideal customer.  Put yourself in your targeted audience’s shoes. If you were in their place, what keywords would you use to find what you’re looking for? That’s a very good place to start.

ACTION ITEMS:

  1. LISTEN TO THE PODCAST!  This is just a sample of the goods I deliver to help you get on track, think through your key online changes and what you need to do this year to succeed.
  2. Identify your “one thing.”  What’s the next single thing you need to take action on that you learned today?   Share below!

Resources: Website Best Practices

  • My complete guide to social media marketing!  Game Plan Book >>
  • Waftio for website best practices lead generation list signups

Help Spread the Word!

Please let your Twitter followers know about this podcast.
Simply click here now to post a tweet >>.

If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes,  leave a rating, write a review and subscribe!

Thank you so much for your support!

Why the Halftime theme Mike? 

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

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5 Geofencing Tools to Use for Local Marketing

5 Geofencing Tools to Use for Local Marketing-615

Geofencing is a marketer’s dream. Are you up on this newer technology? It’s the perfect blend of digital media and location based advertising working together for local businesses. After all, what could be better than reminding your customers of a great deal when they’re right near your store?

It works fairly simply….smartphone users with location-based services on are able to be identified and are given a push notification with an offer when they are in the “geo-located set area” (geofence). There are countless stories of how creative marketers have used geofencing directed to smartphone users to drive more sales at malls, special events, trade shows and more.

How do you get started? We’ll it’s not so hard with some new tools on the market. The first step is to choose your tools. We’ve rounded up some of the best, to make your choice a little easier.

Koupon Media

Koupon Media not only delivers location-specific ads and messages based on their customer’s geofence area, but they also offer in-depth targeting that allows you to narrow down the demographic.

We all know targeted marketing is the best way to reach people who want to buy what you’re selling, and this platform allows you to do just that.

xAd

xAd is a traditional geofencing tool, that’s heavily location weighted. They call it proximity targeting, and the idea is simple: if people are already in or near your store, why not steer them towards purchases that they don’t know they need to make (yet!)

NextBee

NextBee is another great choice, but in this case, the platform is all about location-based rewards. So when a customer is near your store, they receive a message about a limited time special offer on one of your products. Very few people can resist a great deal, and since they’re there already, it’s a very easy sell!

LocationSmart

LocationSmart uses a combination of big data from devices and carrier networks to match the right offers to the right target customers and send marketing messages within the geofenced area. So it’s all about saying the right thing to the right person, at the right time. Like the best salesperson, you never had.

Ninth Decimal

Imagine targeting potential customers with great offers, while they’re at your competitor’s stores. That’s the sort of functionality that Ninth Decimal offers. There’s also a convenient store locator that makes it easy to direct those customers to your store once you’ve reached them.

Great Tools, Great Marketing

The right tools for any job make the task much easier. Any of these geofencing tools can help you to capture your potential customers’ attention when they’re conveniently close by.

For retail businesses, restaurants and other brick and mortar companies, geofencing is one of the most innovative marketing technologies.  Begin to experiment so you can be at the front-end of the curve and grab your share of new business!
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The Advantages of Campaign Monitor for Non-Profits

The Advantages of Campaign Monitor for Non-Profits

Giving Tuesday is a charitable holiday held after Black Friday and Cyber Monday, and yet, only 18% of people are conscious of this event. Giving Tuesday’s obscurity can limit fundraising capabilities, making it harder to reach fundraising targets. Companies such as Campaign Monitor can help non-profits improve their brand awareness through email campaigns.

To improve your non-profits visibility, utilize email marketing. Email results in one-third of all online fundraising revenue, and so, your marketing strategy should incorporate email outreach, alongside social media, to maximize online donations during Giving Tuesday.

Instead of sending out a one size fits all message, you should segment the data collected on your donors. Send relevant content based around each donor’s likes, dislikes and past online behavior, and gain the trust of the donors you are targeting. Irrelevant email frustrates your receivers and damages your organization’s reputation. You want your donors to be aware of your activity for all the right reasons.

Campaign Monitor offers these simple to use, yet powerful email marketing tools. Through easy to use drag-and-drop mechanics, you can create attractive, mobile-friendly emails. You can even embed videos into your email campaign; increasing your open rates by 13%.

Non-profits should consider email marketing packages which allow you to collect and segment your data, and create visually stunning, personalized emails designed for all electronic devices. All of the above will help increase your charity’s awareness, increasing your donations this Giving Tuesday.