Email Marketing Works: How and Why Email Marketing Grows Leads and Sales

april heavens-woodcock email marketing

Is email marketing part of your digital  marketing plan?  It should be!  Email marketing works.

In This Episode

I had the privilege to interview April Heavens-Woodcock, managing partner of Touching Clients, a New England area marketing consulting firm.  With her experience as a Constant Contact Authorized Local Expert and Infusionsoft Partner, April knows email marketing!  From subject lines to open rates and best practices, email is critical to growing leads and sales, and in this interview we are able to dive into some great tips and uncover some valuable insights for online marketers.

Listen Now:


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Video of the Interview

Catch the raw Google Hangout video interview with April right here if you prefer!

Topics Covered with April Heavens-Woodcock:

  • Email is very much alive!
  • Why email matters so much
  • Keys to a good email
  • Subject lines matter!
  • Frequency of emails
  • Strategy keys for growing Email lists
  • Email lists for Facebook Ads
  • and more!

More about April:

April Heavens – Woodcock is the Managing Partner and Chief Buzz Coordinator of Touching Clients a Marketing Consulting Firm that specializes in Online branding. She works with small to mid-size companies to implement strategic marketing strategies to help their businesses grow.

April has been active in social media for business since 2009. She is passionate about helping small to medium size businesses both locally and beyond sharing with them the best practices and techniques of social media and email marketing. She invests in staying up to date on the latest trends, topics and tools.

April is a certified Infusionsoft Partner working with businesses with creating strategic campaigns to automate their marketing. Her team helps build automated processes and provides consulting and training. She is also an Accredited Constant Contact Solution Provider and presents regularly on behalf of Constant Contact as an Authorized Local Expert on email and social media marketing throughout New England.

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Why the Halftime theme Mike?

I’m a Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half.  That plan includes adjustments based on reviewing what worked and what didn’t.

The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
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