Mike Gingerich's insight:

2013 Digital and Social Marketing Trends...

 

SoLoMo, the intersection of social, local, and mobile marketing efforts, will hit the mainstream.  Marketers recognize the time spent on social networks, and they’ll reach out through these platforms to mobile users to engage them with location-based specials.  Additionally, local stores will offer incentives to nearby mobile users to draw them into the store.  While in-store, businesses can utilize QR codes and signage to drive users to their social sites for further connection. SoLoMo will capitalize on the rise of smartphone use to pull together social and local initiatives, offering a more personalized and localized experience that can build greater customer loyalty.