Website SEO Grader and keyword tools help you get a picture of how your site is performing, and better yet, how to help improve your site! We cover 4 key tools you can use today…
In this episode, I dive into what a SEO Grader tool is, what a Keyword tool is, and then the details of four tools and the key benefits of each.
Website evaluation tools help you see how well your site is performing and the areas it may be lagging behind. These 4 site evaluation tools will give insights into how and where to improve your website to gain traffic and rank!
Ready to dive in?
Website SEO Grader and Keyword Tools Video
Website SEO Grader and Keyword Tools Show Notes
As I noted, these website tools help you evaluate site performance and the areas it may be not up to current standards. These 4 site website evaluation “graders”, or tools, will give insights into how and where to improve your website to gain traffic and rank.
LXRSEO gives marketers a rundown of their site’s SEO performance.
For every page on your site, LXRSEO analyzes the problem areas and gives you tools to fix them. If a page is missing a meta description, you’ll receive an alert from the Website Auditor tool. The SEO Webpage Analyzer examines the SEO of a page for optimization.
- Nice free version of the Website Grader
- SEO Dashboard (live SEO performance)
- Task Manager for recommended SEO Tasks
- SEO Toolkit – tools to execute SEO Tasks
Seeing your competition’s strategies gives insight into strategies to use for your site. With SEMRush, enter a competitor’s domain and research their videos, advertising, keywords, and backlinks.
As a keyword tool, SEMRush helps you use the data found on a competitor’s site and your keywords to boost traffic. With SEO Keyword Magic, you can save and export keyword research related to your website.
- Organic Research
- Great Website Audit tool
- SEO Ideas
- Position Tracking
- Facebook Audience insights
- PPC Keyword Tool
- See competitors’ best keywords
- Discover new organic competitors
- Observe position changes of domains
How strong is your site? Hubspot’s Website Grader will tell you. After searching your site, Website Grader grades your site based on over 30 factors and tells you which areas need improvement. Website Grader, answers the following questions:
- Where is my marketing performing well (or not so well)?
- How do I fare against my competition?
- How is my blog performing?
- Is my website optimized for mobile?
- Are my social media accounts factored into my marketing?
The grader goes a step further and gives pointers to improve your site. Website Grader provides step by step actions to take on each part of the sales funnel.
- Overall Website Performance – page load, page requests, speed of site
- Mobile readiness
- SEO checks
- Security (https) check
Ahrefs helps improve your content to build traffic and push your blog up the search engine. This web tool lets you see how Google sees your site, as well as a host of tools to see your own site’s rank and keywords, backlink growth, and top pages by rank and earnings.
Like SEM Rush, Ahrefs gives you invaluable market insights. By examining competitor content, determine what topics and type of content get traffic and create similar content for your site. If infographics receive a good amount of traffic, create some for your own site.
Website evaluation tools help you see the holes in your marketing strategy so you can improve it. With the help of these 4 tools, you can boost your site’s performance.
- Keyword Research
- Backlink Research
- Content Research
- Rank Tracking
- Website Monitoring
- LISTEN TO THE PODCAST! This is just a sample of the goods I deliver to help you get on track, think through your key online changes and what you need to do this year to succeed.
- Identify your “one thing.” What’s the next single thing you need to take action on that you learned today? Share below!
Quick Access Resources: Website SEO Grader and Keyword Tools
- My complete guide to digital marketing! Game Plan Book >>
- SEM Rush for website SEO grader tools
- LXRSEO for grading your website and SEO checklist tools
- Ahrefs for keyword research
- Hubspot’s Website Grader
Help Spread the Word!
Please let your Twitter followers know about this podcast.
Simply click here now to post a tweet >>.
If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes, leave a rating, write a review and subscribe!
Thank you so much for your support!
Why the Halftime theme Mike?
I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
Need help planning your Social Media and Online Marketing?
Grab my helpful checklist that includes strategy for social media lead generation. Click image!