Category: Social Media Marketing

Insider Tips on Trends in Online Video with Sunny Lenarduzzi

August 6, 2015
It's raw, it's uncut! It's all about what's happening with video and livestreaming! Sunny Lenarduzzi is spectacular and informative....Mike's audio improves as the interview goes on.... It's all about informing you on the latest trends in online video today!  From YouTube to Facebook video, Instagram video to Periscope and Meerkat, we cover it. Sunny Lenarduzzi […]

YouTube Versus Facebook Video: The Right Platform for Your Brand

June 9, 2015
Video is an excellent tool for businesses to tell their brands' stories. In today's media driven society, videos are becoming more important as a tool for businesses to be using to communicate and connect with their target markets. Videos convey information in accessible ways. They create emotional connections between a business and its audience. But […]

Facebook Videos: How to Create Optimized Videos with Apps

June 5, 2015
What is currently the post type on Facebook that gets the most reach? Did you know it's video? Do you know what type of video and how to make those videos? Did you know YOU can make those videos? In this podcast episode I dive into the details of successful Facebook video creation. Listen Now: […]

Metrics to Measure the Success of your Facebook Marketing

June 2, 2015
Facebook offers businesses a lot of value in ways to market to your target customer audience. The key, however, is for businesses to measure the success of their Facebook marketing to ensure they know what is working, what isn't, and what needs adjusted. So what is a business to measure on Facebook? Of course there […]

How to Grow your Career with Social Media

May 14, 2015
What are tips for how to grow your career with social media?  What are pitfalls to avoid? Is "flash mob law" a real  thing? If a person sends someone naked pics digitally, can the recipient post them online? All this and more covered in a great interview with lawyer, author, and speaker Ruth Carter! Ruth […]

Social Media Loyalty Programs

May 7, 2015
Do you have a frequent flyer card? How about a credit card with rewards?  You're likely familiar with those types of loyalty programs, but... Are you using any loyalty programs in your social media?  Perhaps you should be! In this episode of the Halftime Mike podcast I go "down under" to interview Antonio Calero in Melbourne, […]

3 Key Social Marketing Takeaways

March 27, 2015
So if you could discover the most leading-edge social media tactics from some of the best in the business to improve your marketing online, you'd be in a pretty great spot, right? I had that opportunity at Social Media Marketing World 2015. With loads of sessions and respected leaders sharing, it was a smorgasbord of […]

Integrated Facebook Marketing

January 22, 2015
Facebook made more shifts at the beginning of January 2015 that can impact Facebook Pages. What should your business do going forward with your Facebook Marketing? I address this with my solution in this podcast episode: Integrated Facebook Marketing! Listen Now: [powerpress] Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher. What Changed on […]

Online and Social Media Marketing for Small Business

January 15, 2015
How can you "up your game" online? What's a way to take your social media "to the next level"? In this episode I fly solo and dive into just that! Online and Social Media Marketing for Small Business The caveat here is that this is a unedited email I sent to an acquaintance. She's had […]

Change your Facebook Marketing to What Works Today

January 12, 2015
Is your Facebook marketing primarily centered around gaining new fans?  Are you looking at Facebook Reach as one of your primary measurements of Facebook success? If so, it's time to move on! The reality is that Facebook has changed and your marketing needs to change to be effective. It's time to change your Facebook marketing […]

Small Business Branding with Social Media

January 8, 2015
Can social media help you grow your small business? Do you need a "brand"?  What is a "personal brand" and can it help your business grow? This week I am joined by a special guest who answers "YES!" to each of those questions above! My guest, Jill Boudreau, is having some amazing business success!  She's […]

2015 Online Marketing Trends you need to Know About

December 18, 2014
As 2014 winds down and we begin to look ahead it's important in the fast changing world of the web to stay nimble and be ready to adjust. Join me in this episode of the Halftime Mike podcast as I dive into the details you need to know for success online in 2015! It's all […]

Facebook Reach: Free Traffic is Still Possible says Kim Garst

December 11, 2014
Is free traffic on Facebook still Possible? Reach is down, are Ads the only way? Join me as I interview Kim Garst and she shows the way she is getting great engagement and free traffic! Kim is the Co-Founder and CEO of Boom! Social, a social media consulting and training company that helps small businesses […]

Visuals in Social and Online Media: What You Must Do

December 4, 2014
  You know you need to use visuals in your social and online media right? Visuals in social and online media are critical! They draw skimmers in, they capture attention, and they communicate. Episode Topic: In this episode of the Halftime Mike podcast, Peg Fitzpatrick stops in to bring some spark and direction to the […]

Facebook Marketing Video Tip

November 26, 2014
  Facebook Marketing Video Tip Facebook is always making changes! It's a fact of life, and businesses wanting to market on Facebook need to get used to it and adapt. One of the changes they have made in the past few months is the importance of native video.  By this I mean videos loaded directly to […]

Going Viral: What Types Of Content Are The Most Shareable?

November 18, 2014
Generally speaking, every marketer wants their campaigns to reach the largest possible audience. Moreover, getting content to “go viral” is one of the most common goals of most social media campaigns. That said, there are a few common denominators towards the types of posts that receive a significant amount of shares and strong sentiment (whether […]

Facebook Changes you Need to Know

November 6, 2014
Liking Gating on Facebook is over! Videos natively loaded to Facebook are getting more reach. Custom Audiences are a secret sauce for reaching customers. Are you up on all this latest Facebook goodness? Join me in this episode of the Halftime Mike podcast as I dive into the details you need to know to market […]

Pinterest Insights: Tailwind App Delivers for Businesses

October 31, 2014
I was recently introduced to a great tool that helps businesses gain insight into how Pinterest can help their company better reach their target market. This unique software is designed to help companies discover the pins, trends, and pinners that can boost their business visibility.   With Pinterest being the #2 source for driving volumes of social […]

Hyperlapse for Business: How to use for Business Growth

October 23, 2014
Wondering if and how you can use the new Hyperlapse App for your business? Interested in discovering how businesses are using Hyperlapse right now? Then stay tuned!  This episode is all about the new Hyperlapse App by Instagram and how it can be used by small and medium sized businesses. It's all about keeping it […]

Holiday Marketing Success with Facebook Apps

October 16, 2014
Have you ever said, "I need to do more for my business online." Or something like, "I've got to use social media better for my business." Even better, if you've recently said, “I want to do much more online this coming holiday season,” then it's time to look at some of the many versatile features […]

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