Category Archives: Podcast

Facebook -Is it Right for your Business? Phyllis Khare Interview

While the majority of  small and medium sized businesses understand the value of social media as a integrated part of their digital marketing plan, there are questions that remain such as: What social networks should our business focus on? Everyone seems to be on Facebook, should our business focus on Facebook only? If not Facebook, […]

Doable Digital Marketing

Doable Digital Marketing is my latest Halftime Mike Podcast episode. Are you ever overwhelmed with your digital “to do” list? So much content to consume and so many posts to write on your site and social media that you are getting lost in the whirlwind and not being productive? It’s a fact, content continues to […]

Pinterest Power Tip – Doable Digital Marketing

Are you using Pinterest for your business?  Maybe you should be.  Maybe you are and need to use it better! Welcome to another episode of the Halftime Mike! My podcasts focus on practical, doable tips that I share to inform, inspire, and educate business listeners. My goal is always to help marketers and owners grow […]

Crazy Facebook! Is it Dead or Alive? Key Changes for 2014

Facebook.  Is it worth it?  What the heck are they doing?? Earlier this month I spent time with other social media and digital marketers at the New Media Expo in Las Vegas.  These were the kinds of questions I heard being asked! This event came right in the midst of Facebook announcing changes to the […]

Neal Schaffer on Improving your LinkedIn Presence for Business -A Halftime Mike Podcast

LinkedIn is the preeminent business social network and a place where most business professionals already have a presence. The key is making your LinkedIn presence work for your business! Neal Schaffer is a Forbes Top 50 Social Media Power Influencer two years in a row and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking (recently rebranded […]

Discount Tire Customer Experience – A Halftime Mike Mini-podcast

Have you ever been surprised by your experience at a business? Not, negatively, but a very positive surprise?  I’ve got a story to share in this episode! This mini-podcast is on my business experience with a tire company where I went to have the tires replaced on our family minivan. When I think of businesses […]

Jon Loomer Tips on Facebook Ads, Insights and Graph Search -Podcast with Mike Gingerich

Facebook always changes! I put out a post recently with the headline: 3 Constants in life: Death, Taxes, and Facebook Changes!  It’s a given and can make marketers head’s spin but at the same time, there is so much opportunity for businesses on Facebook!   The ability to target an exact, ideal audience with your […]

How to Launch Online – Podcast with Michael Stelzner

Are you interested in how one startup was able to get 16,000 visits to their website on the day of launch?  Want to hear the plan for partners, founders, and teaser videos that were used?  You’re in the right place! Let’s talk about “Launching” and give you some really successful examples! I was thrilled to […]

Facebook Ads made simple

Dennis Yu on Digital Marketing and Facebook Ads – podcast interview

I was privileged to have Dennis Yu stop by to talk Facebook on the Halftime Mike Podcast.  Here’s a quick quote of some of the gold Dennis shared: Dennis brings tremendous value and has great insights on Facebook marketing in this episode of Halftime Mike, particularly related to how and why you may want to […]

Creating a Facebook Marketing Campaign – Podcast Episode 12

With over 1.15 Billion users and spanning all important demographics, Facebook is a key opportunity for businesses to connect with their ideal audience. This is episode 12 of the HalftimeMike Podcast. This episode dives into the details of how to create a Facebook Marketing campaign. Listen Now: Outlined are the questions every business needs to […]