Category Archives: Podcast

Social Media Management and Monitoring Streamlined – Interview with Ian Cleary [Podcast]

Are you “knee deep” in social media and wanting to gain efficiencies? Are you wondering how you can use social media more effectively and streamline some of your work? This episode has answers to those questions! I was thrilled and privileged to host Ian Cleary, blogger, and social media tool guru of RazorSocial recently. Click below to […]

Built-In Social: Small Business Guide to Social Marketing [Podcast Interview with Author Jeff Korhan]

Do you currently use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales? I was thrilled and privileged to host Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business, on my Digital Marketing podcast recently. Click below to listen! […]

[Podcast] Creating a Facebook Sales Funnel

Episode 8 of the Halftime Mike Podcast dives into how companies on Facebook can use posts and tabs to create a Facebook sales funnel. Facebook provides marketers with tremendous opportunity to connect with their target audience. Facebook has over 1.15 billion users, Those Facebook users spend 20 minutes per visit on Facebook Over 699 million […]

[Podcast] Comparison of Facebook Timeline and Tab Contests

Podcast Episode #7 2013 This Halftime Mike Podcast episode looks into the Facebook promotion policy change opening up contest promos to be run in the news feed. In particular, this episode guides marketers on when to use a Timeline Contest and when to use a Tab Contest. Come away with an informed view on advantages […]

Andrea Vahl and Mike Gingerich Podcast

Facebook Contest Promotion Policy Changes – Ideas and Perspective with Andrea Vahl

Podcast Episode #6 2013 This Halftime Mike Podcast episode with special guest Andrea Vahl dives into the Facebook promotion policy change opening up contest promos to be run in the news feed.  As a author on Facebook Marketing, international speaker, and blogger, Andrea knows Facebook and joins Mike to talk about the recent changes. Andrea […]

Creating a Content Strategy Funnel for your Blog

Podcast Episode 5 – Creating a Content Strategy Funnel for your Website and Blog Listen now!  See full summary INFOGRAPHIC below. Simply having information about your company on your company website is not in itself a complete sales and marketing plan.  Companies need to have content on their site that meets the needs of different […]

Businesses Getting Real [Podcast] with Pam Moore – The Social Media Impact on Every Company Today

Social Media impacts Marketing, Branding, and more for every business today. No longer can businesses get away with one way, push communication that shoves “buy, buy, buy” down the throat of consumers! In this podcast, I spend time with Pam Moore, CEO of digital agency Marketing Nutz and a Forbes Top 10 Social Media Power […]

7 Key Items to Review to Grow your Facebook Page [Podcast]

Smart businesses are seeing the value of Facebook. The fact that Facebook users spent enormous amounts of time on the platform is not going unnoticed by marketers! During Facebook’s 2013 second quarter earnings call, Facebook Chief Operating Officer Sheryl Sandberg shared that were about 18 million business pages on Facebook and 1 million are being added […]

How Small Businesses can use Instagram Video for Marketing [Podcast]

Instagram continues to grow rapidly in terms of users and activity. With the addition of 15 second videos to the existing mobile app and other new features, Instagram offers a valuable way for business marketings to create, produce, and socially distribute rich media videos. This Halftime Mike Podcast by host Mike Gingerich gives a quick 20 […]

Facebook Marketing Success with Photo Contests PODCAST

Welcome to my Podcasts! My podcast is titled “Halftime Mike”.  You can find my podcast episodes easily by bookmarking this page or going to www.HalftimeMike.com.  What’s with the “Halftime” theme? I’m a Hoosier native from the state of Indiana where basketball is HUGE!  I love basketball and believe it has parallels to life that are relevant […]