Twitter for Business: The what, how, why, and strategy steps

Eric T Tung and Mike Gingerich talk Twitter on Halftime Mike Podcast

Welcome to another episode of the Halftime Mike Podcast where every week we dive into online and social media marketing tips, tactics, and methods for owners and marketers to give you ACTIONABLE items to implement right away.

It's all about keeping it practical, doable, and leading edge so you can grow more leads and sales online.

This week I am joined by my friend in Houston, Texas, Eric T. Tung!

Eric is a Social Media Trainer, Speaker, & Consultant.  He has been tabbed as the leading social media influencer in Houston, TX and just happens to have over 116k Twitter followers!   He is a Social Media Manager at BMC Software, a top-10 independent software company where he leads social media event strategy and internal social media training. and he's worked with some of the largest companies in the world, including Dell and Apple.

Beyond all that, Forbes has recognized Eric as the  #33 "Top Marketing Talent in the World," having one of the most influential social media networks in the world!  Not bad indeed.

In this episode of the Halftime Mike podcast, we dive into: Twitter for Business - some of the what, how, why, and strategy steps to take for small business owners and marketers.

Listen Now:


Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

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Topics Covered:

  1. How do you grow a Twitter account to over 116k followers?

2. If a business is on Twitter but not seeing a lot of traction, what are things you would look at first for them (in terms of evaluation)?

3.  A topic that is not discussed a great deal but one that I think is important to overall growth and impact with Twitter is a follower strategy.  What are your thoughts for a small and medium business on a "follower strategy" and why or why it isn't important?

4. Small and medium businesses can struggle with the term "engagement" on twitter.  What's it mean and what's the value of "engaging"?

5.  How is Twitter changing and what do businesses need to be aware of now and what do you see coming from Twitter in the next 6 months?

Includes a 3-2-1 tips and info plan on

3 KEY REMINDERS for doing Twitter well for a SMB

2 key TIPS for managing a Twitter Account

1 Mobile App that should be considered for Twitter efficiencies

More on Eric T. Tung

Eric has written for leading blogs including Social Media ExaminerSalesforce Marketing Cloud, and Businesses Grow.

As a veteran in marketing and online technology he has had opportunities to travel the country, providing engaging speeches at top-level conferences like Dreamforce, and in-depth training to entrepreneurs and corporations. He had been invited to guest lecture as part of the Hearst Visiting Professionals program and has lectured at a half-dozen institutions.

He had appeared in media both locally and nationally in publications such as the New York Times, National Public Radio, Forbes, and Fox 26 Houston.

I first met Eric at about 6:05 a.m. one and a half years ago on the Social Media Marketing World morning networking walks.  We had a great walk and started to connect from there.  In 2014, we did a follow-up walk at SMMW14 and connected further as you can see below!

smmw14 networking walk


Find Eric T. Tung Online:

Help Spread the Word! Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>. If you enjoyed this episode of the Social Media Marketing podcast, please "go over to iTunes, leave a rating, write a review and subscribe.

Why the Halftime theme Mike?

I'm a Indiana Hoosier native where basketball is the top sport.  Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half.  That plan includes adjustments based on reviewing what worked and what didn't.  The "halftime" is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That's what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your "business halftime" to help you find great success going forward!



Subscribe via iTunes:  Halftime Mike on iTunes

Android users via RSS  | Listen on Stitcher.

Next Doable Task:

I'm big on your "next doable task". Take one point from today's podcast and make sure you go out and do it right away!

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