Category Archives: Podcast

Using Social Media to Grow Business – An Entrepreneur’s Story

The power of social media revolutionizes business in many ways!   From marketing to “humanizing a brand”, and on to customer support and engagement, social media has really turned business upside down.  The consumer has access like never before to the brand, and companies must adapt or lag behind. In this podcast, I interview a man […]

7 Keys for a High Impact Website Home Page

What makes a great website home page?  Ask 10 people and get 10 different answers. As I talk with businesses, I often find that what they THINK should be on the home page and WHAT ACTUALLY SHOULD BE are two very different things! In This Episode: In this episode, I break down 7 keys for a high […]

LinkedIn Expert Tips with Viveka von Rosen

LinkedIn is the “Go to”  business professional social network.  Over 77% of B2B companies reported in 2013 that they acquired a new customer via LinkedIn. How are you doing with your LinkedIn account? Have you maximized it and are you using some of the advanced features that can have the biggest ROI on your LinkedIn efforts? […]

Going Deeper in Google Plus with Martin Shervington

How do you maximize Google+?  Ever heard of and participated in Google+ Communities? Learn from one of the top leaders on Google+, Martin Shervington, as he stops by the Halftime Mike podcast to discuss his favorite topic! In This Episode I was able to interview Martin and together we dove in and discussed the huge potential of […]

Visual Imagery Keys in Media…An Interview with Canva’s Chief Storyteller

You’ve heard it say, “a picture is worth 1000 words…”  (perhaps online it’s worth 100,000 words!) In this podcast episode, Mike spends time with Canva Chief Storyteller, Zach Kitschke.  Canva, the non-designers dream design tool, has taken the digital world by storm!  Launched in beta the fall of 2013, Canva has surged forward in growth […]

Growing Social Business and Social Media Trends with Tyler J Anderson

How do you grow a business from 1 to more than 10 in just a few years focusing on Social Media strategy and implementation? Tyler J. Anderson of Casual Friday’s, a San Diego based national Social Media and interactive media agency, is the guest on this episode of the Halftime Mike podcast.  Listen in to […]

Quick Tips for Your Digital Marketing Success

Gaining traction online and improving your digital sales funnel are key goals of nearly all businesses online. As many of you regular readers know, my goal is to help you do this and to make it practical and doable by taming the social and digital overwhelm you can encounter and give you straight and simple […]

The Beginner’s Guide to Google+ with Ray Hiltz

Do you want to know more about the features of Google+ and how they can help your online business exposure thrive? Google+ is a growing power in social networking for businesses that should not be ignored.  More and more businesses are using it with ever-growing success. Because it is Google, it should not be taken […]

Social ROI: How One Business Gained 414k in new business via Social and Digital Marketing

Do you want to increase your ROI on your social media and digital marketing efforts?  Would $414,000 in new business tracked back to your efforts in these areas be a positive? I dive into a client case study in this Halftime Mike podcast interview with Amanda Brazel! More About This Podcast Show The Halftime Mike […]

Instagram Business Marketing with Sue B Zimmerman

Do you use Instagram for your business? Are you wondering how and if Instagram can help your business marketing? To learn more about Instagram marketing, check-out my interview with Sue B. Zimmerman for this episode of the Halftime Mike Podcast. More About This Podcast Show The Halftime Mike podcast is a show designed to help busy owners […]