Hyperlapse for Business: How to use for Business Growth


Wondering if and how you can use the new Hyperlapse App for your business?

Interested in discovering how businesses are using Hyperlapse right now?

Then stay tuned!  This episode is all about the new Hyperlapse App by Instagram and how it can be used by small and medium sized businesses.

It's all about keeping it practical, doable, and leading edge so you can grow more leads and sales online.

This week I am joined by Christian Karasiewicz, of Christian is consultant in social media, internet marketing, and technology, and is a go-to for new technology and that’s what brings him here today!

Some of the companies Christian works for include IBM as a Social Business Manager, Google as a Helpouts Provider, he is also a contributing partner at Social Media Examiner, and Social Media Manager at Social Media Motorsports Summit.

He is the CEO of CKK Enterprises – a Social Media and Marketing agency.

Listen Now:


Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

badge itunes lrg Instagram for Business: Learn from the Instagram Expert

Topics Covered:

  • What Hyperlapse is
  • The background on Hyperlapse by Instagram
  • Potential Hyperlapse Uses and Ideas for Businesses
  • Discover how some brands are already using Hyperlapse successfully
  • Specific ways small businesses including realtors, fitness trainers, and hotels can use Hyperlapse
    • Example: Realtors can create home and property tours with hyperlapse
  • Ways to use Hyperlapse videos beyond Instagram

Resource Links:

The 3-2-1 Countdown tips:

If you were going to give 3 "first-step" tips to a business looking to use Hyperlapse, what would they be?

  1. Try out the tool, then try for a specific use
  2. Not sure where to start? Then look at other brands and competitors to get ideas
  3. Write a script! What do you want to do? What keys to you want to share?  What length do you want it to be?

What are 2 tips you would give to HOTELS that are looking into Hyperlapse?

  1. Hotels should focus on "the experience”!  What sets you apart?
  2. Re-use the video as a FAQ piece you can direct inquiries to.

Listen to the full tips for more details!

1 Top Tip for how a SERVICE BUSINESS / CONSULTANT may consider using hyperlapse in marketing

Use a demo’s!

This works best on a web page.  Introduce something and then use a hyperlapse to showcase it.

For example: a Fitness trainer can produce short videos. Think of it as “movie trailer”, capturing the key elements to entice the viewer to the real show.

All this and more nuggets of gold inside!

More on Christian:

Christian's is 10 years of experience have sharpened his skills at analyzing, initiating and developing digital marketing strategies targeted at new customer niches. He’s an innovative, versatile and solutions-driven manager with a technical software background coupled with retail, defense, and hospitality experience.

His previous works:

Senior Web Metrics and Social Media Analyst at General Dynamics Information Technology

Social Media Manager, Affiliate Account Manager, Market Research and Business Systems Analyst at Market America, Inc.

Media Group Production Assistant at POST, BUCKLEY

Find Christian Online

Christian K. Website

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Why the Halftime theme Mike?

I'm a Indiana Hoosier native where basketball is the top sport.  Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half.  That plan includes adjustments based on reviewing what worked and what didn't.  The "halftime" is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That's what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your "business halftime" to help you find great success going forward!



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Android users via RSS  | Listen on Stitcher.

Next Doable Task:

I'm big on your "next doable task". Take one point from today's podcast and make sure you go out and do it right away!

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