Category Archives: Podcast

Small Business on Google Plus: Why be active there?

  Is your business considering Google+? Wanting to know how to expand your social media marketing and how Google+ might help you? Are you a local business looking for a boost in local search ranking? Listen in on this Halftime Mike Podcast episode where Mike and Donna Gilliland dig into the reasons a small business would […]

9 Online Marketing Methods to Grow Sales

  Every business is  interested in growing sales and there are multiple online marketing methods to do so. To have the opportunity to increase your sales online means: “Getting in front of the right people in the right places. It also means directing them to the right place online with the right message for them.” […]

LinkedIn Prospecting: How to Grow Leads

Wanting to really see LinkedIn grow leads and become a ongoing power prospecting tool for you and your business? Listen in on this Halftime Mike Podcast episode where Melonie Dodaro brings some great insights from her new book! In This Episode In this episode I interview LinkedIn author and expert Melonie Dodaro.  We get to […]

Collaboration: The Key to Small Business Growth

One often overlooked key for small business growth and sustained success is collaboration! In This Episode In this episode I dive into some of my story on business growth and how collaboration with others played a key role.  Collaboration is related to but different than partnering.   It’s not about merging with others, though that […]

Email Marketing Works: How and Why Email Marketing Grows Leads and Sales

Is email marketing part of your digital  marketing plan?  It should be!  Email marketing works. In This Episode I had the privilege to interview April Heavens-Woodcock, managing partner of Touching Clients, a New England area marketing consulting firm.  With her experience as a Constant Contact Authorized Local Expert and Infusionsoft Partner, April knows email marketing!  From subject […]

SEO for Small Business: How the Digital Marketing Funnel works

SEO for small business:  How I answered one small business that came to me wanting answers. In This Episode I often find the term “SEO” thrown around quite loosely and with many different meanings.  So when someone comes to me and says, “I need help with SEO!” I typically start asking questions to try and […]

Growing Business Online: Identifying your Ideal Customer

Wanting to use Social Media more and better in your business?  Wanting to hear some practical strategies for using Social Media more strategically in your business? In This Episode I get the opportunity to interview Wendy McClelland, a coach, consultant, and  Social Media trainer from Abbotsford, British Columbia.  We go through the key steps she […]

Exploring YouTube as Content Marketing with Steve Dotto

Exploring the ways businesses can maximize YouTube for business! Steve Dotto of Dotto Tech in British Columbia, CA stops by the Halftime Mike podcast to talk about ways to use YouTube in social marketing, and how he produces videos at least 5 days a week as a central part of his content marketing strategy. Youtube […]

Using Social Media to Grow Business – An Entrepreneur’s Story

The power of social media revolutionizes business in many ways!   From marketing to “humanizing a brand”, and on to customer support and engagement, social media has really turned business upside down.  The consumer has access like never before to the brand, and companies must adapt or lag behind. In this podcast, I interview a man […]

7 Keys for a High Impact Website Home Page

What makes a great website home page?  Ask 10 people and get 10 different answers. As I talk with businesses, I often find that what they THINK should be on the home page and WHAT ACTUALLY SHOULD BE are two very different things! In This Episode: In this episode, I break down 7 keys for a high […]