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Holiday Marketing Success with Facebook Apps

holiday-marketing

Have you ever said, "I need to do more for my business online."

Or something like, "I've got to use social media better for my business."

Even better, if you've recently said, “I want to do much more online this coming holiday season,” then it's time to look at some of the many versatile features of TabSite that can help you do just that!

It's all about keeping it practical, doable, and leading edge so you can grow more leads and sales online!

Episode Topic: Holiday Marketing Success with Facebook Apps

This week I fly solo and dive into the strategy of holiday marketing promotions using Facebook Apps.  I go into 5 different apps you can use for Facebook page promotions this holiday season, and I dive into the all-important campaign marketing plan that you need to have to make your Facebook app promotion a jolly good success!

Listen Now:

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Let's dig in!

Holiday Marketing: 4 Ways Businesses Can use Apps to Grow Sales

Have you ever said, "I need to do more for my business online."

Or something like, "I've got to use social media better for my business."

Even better, if you’ve recently said, “I want to do much more online this coming holiday season,” then it's time to look at some of the many versatile features of TabSite that can help you do just that!

TabSite is a online tool designed by Digital Hill for company owners and marketing teams who want to run engaging promotional features like offering deals, running contests, showcasing products or videos with social media integrations but don’t have a lot of time to spend figuring things out.

If you need powerful tools with easy setup and deployment, then read on!

Product Showcase

Facebook is fine for looking at individual photos on a friend’s feed, but can be kind of tiresome to scroll through a larger series. But with the PhotoShow or ProductShow App's, it’s easy to look at a series of images all at once with a certain theme. Users can click to advance or wait for the slide to change automatically, all setup by you in minutes!

It's a great way to showcase products and specify deals.

productshow_app_slide3

 Timeline News Feed Contests

Facebook users spend the majority of their time in the News Feed, and that's a great place to reach them!  Make it easier for people to enter contests by simply running  contests with a post in the News Feed where viewers enter by liking or commenting on a particular photo or post. This free app helps you keep track of who is participating and also chooses a random winner for you.  It's a great way to build buzz and exposure!

Learn more >>

...5-facebook-timeline-contest-types-and-10-examples-you-can-run-now/ 

timeline contest news feed contest app

Pinterest Crossover

Though it’s important for every business to have a Facebook presence these days, smart businesses also follow closely where their ideal customers hang out, which could mean also being on other social networks. Pinterest, for instance, is a way for a business to show off some of their cool products and offer a method for "gift lists"  to be collected within boards.

TabSite's Pinterest app makes it easy to introduce your fans to your official Pinterest page, while keeping them on Facebook!

pinterest app

Coupon App

Sometimes you or a client may want to offer some kind of discount or price incentive, everything from a printable coupon to a promo code but you don't have time for lots of setup and scenarios. The Coupon App can works great for growing your email list as you offer a coupon.  Simply add the form, then your coupon image and it's accessible on desktops or mobile devices.  Easily set limits on how many coupons total and per email address are accessible.

Each TabSite app can be used on a Facebook Page, but also it can be used on any website.  There is an embed option where TabSite gives you the code, you simple copy and then paste into the "html/text" area into your web page and you're all set!

So make plans now to boost your online marketing this holiday season and consider a versatile gift bag of apps like TabSite with loads of goodies to help your business this holiday season.

6 Ways to Market your Facebook App Promotion

Facebook apps for contests and deals can be a great way to generate buzz, increase sales, and drive more traffic to your store during the holiday season.  The big mistake to avoid is the "if you build it, they will come" sinkhole that so many fall into.

The promotion app, whether a photo contest, sweepstakes, coupon deal offer, or whatever, is only really about 1/3 of the full campaign needed to have a successful marketing event!  You need to plan and run a CAMPAIGN, not merely launch an app!

Why, because it takes good, focused communication to reach your ideal audience, entice them enough so they want to participate, and then once they have stopped by the key is to follow-up!  It's about a full circle marketing campaign!

Let's dive into 6 ways to make that full circle marketing campaign a successful reality for your Facebook App.

holiday-marketing-6-tips

Pre-Promo Communication

It's not just about sharing the contest is live!  To get the most people involved, you need to prepare the way for them by communicating what is coming.

If engaging content that invites user interaction (comments, Likes, Shares) occurs ahead of the promotion, this helps increase reach for the promotion. Why?  Since Facebook's algorithm takes cues from past interactions, if you can get your fan base to interact ahead of time with your posts, then Facebook takes that as a signal of their interest in your content and can show more of your posts to those engaged users during the promotion, thus increasing the participation of your raving fans which can in turn help the overall turnout grow.

Multiple Post Updates During Promotion

It's not about sharing that it's live and sitting back to watch.  You need to have a sharing strategy for Facebook planned ahead of time.  This post sharing strategy needs to take into account the times when your fan base is most likely to be on Facebook.  This information can be found in your Facebook Page Insights under the Page tab.

Be sure to use the mobile friendly Smart URL.  This ensures that mobile users can access the promotion on Facebook since Facebook does not give native access to apps in their mobile app or mobile site.  The TabSite Smart URL acts as a buffer where we are the first contact point when the link is clicked and so we can determine if the user is on a mobile and then give them the mobile friendly version.  Since so many Facebook users are using the service on mobile, this is a critical key to be sure to do!  Post the Smart URL and create a series of posts to share about your promotion during the time the promotion is active!

Write a Blog Post News Release

Yes! Be sure to share a post with the details of the promotion.  Your site is your "home base" on the web and you want your home base to be clear in having the latest information on key happenings for your company.  This helps site visitors be informed and helps your promotion be found in web searches.

Use this as well as the launching pad for social sharing noted in the next item below!

Share on Social Media

Be sure to share the promotion on your other social channels and focus especially on the channels where your ideal audience also spends time.  If you audience spends time on Twitter, then be sure to share your promotion on Twitter with the smart URL link back to the promotion on Facebook.

Consider creating images just for certain social networks to showcase your promotion as well.  For example a taller image, like 900wx1200h works great on Pinterest, while on Instagram a square focused image can help showcase your promotion.  Don't forget relevant #hashtags as well!

Use Facebook Ads

Facebook Ads allow you to target incredibly well!  You can narrow down by location, gender, age, or by interests and even title and places of employment. This powerful targeting enables you to reach your ideal audience that would have interest in your promotion and product/services.

For as little as $1 per day you can reach your audience with Facebook Ads and drive traffic clicks to your promotion.  Consider using the custom audience code on your tab to then retarget users after with Ads as well!

Promote to your Email List

Email remains one of the best and most effective ways to reach your audience.

Hopefully you work diligently at building an effective email list throughout the year.   This is not about just sending to customers but of having a list of "not-yet customers" that you have grown from offering free resources and helpful materials.  By emailing an alert out to this audience and even encouraging them to share with a friend you can increase the participation in your promotion.

More on email lead capture and nurture >

Conclusion:

Remember, it doesn't end with the "promotion over" image appearing!

You need to have a follow-up plan in place!  You can re-target with Facebook Ads those that visited your Facebook promotion.  You can enter them into a email nurture campaign that helps those entered get to know you better and which ends with another offer.

It's all about the full plan, not simply the app itself!

 

First time with Mike?

I do a lot of writing, including having articles published with leading blogs including Social Media ExaminerAllFacebook.com and with Mari Smith.

As the co-founder and manager of TabSite, I understand the small business and start-up mindset. With over 7 years of consulting experience for small and medium sized businesses, I understand and can speak to those wanting to increase in-store traffic, elevate their online footprint, and those battling the challenges of juggling multiple priorities.

I speak the language of business. I understand the challenges – what it is like to meet budgets, to go out and get customers, and to keep them.

Those who hear me and follow my blog value my skill for simplifying technology and social business ideas to make them practical and useful.

You can view my complete bio at the About tab of this site.

Next Doable Task:

It’s always about taking away learning's and applying them!  What’s your key takeaway that you need to do in the next 24 hours based on listening to this?
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Why the Halftime theme Mike?

I’m a Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t.

The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
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