Marketing Archives - Page 18 of 22

Business Blogging Basics

June 4, 2019

Business blogging is an extension of your overall marketing strategy. Ths guide will help you build a reputable and ROI-focused blog for your business.

Digital Marketing Opportunities and Tools Guide for Small Businesses

May 16, 2019

As a small business owner, you likely feel you should be doing more online and implementing more digital marketing opportunities. Having a digital presence is one of the best ways of building brand awareness and reaching a broader audience to grow your business sales. When you are just getting started, it may seem overwhelming to […]

Eventbrite: Online Software to Promote your Event

April 16, 2019

If you manage events for your business, you may know Eventbrite: online software. We review this online tool to help you decide if it is right for you.

Understanding the Effect Marketing Has on Your Business

March 25, 2019

Everything in your business depends on marketing. You might have the best product or service but if the consumer knows nothing about your business and what it provides your success is going to be very short lived. The term ‘marketing’ covers a range of different activities, with advertising being the one most people think about. […]

3 Reasons To Use Digital Marketing

March 20, 2019

Marketing is a crucial part of any business. If your marketing isn’t right (or you don’t do any at all), then you won’t find customers, you won’t be noticed, and you won’t be able to succeed. No matter what you sell or what services you provide, you need to carry out some form of marketing […]

4 Ways to Work Smarter with Online Business Tools

March 16, 2019

Want to help your business reach the next level of efficiency? Here are 4 online tools to make running a profitable and professional business a lot easier.

How to Truly Connect with Your Marketing Strategy

March 15, 2019

Tell someone a story and you have the chance to either completely disinterest them or hook them in. How successful the story is will depend entirely on whether they relate to it in one way or another. Marketing is very similar. If you want to successfully market to your demographic, then you need to make […]

Top 7 Metrics in Marketing

March 4, 2019

Marketing metrics are the numbers you use to improve the effectiveness of campaigns. They are essential for providing feedback and revealing where your marketing efforts, and dollars, are best spent. Here are seven of the top metrics using by marketing managers today. 1. Converted leads A popular metric for campaign effectiveness is the number of […]

Understanding Marketing Automation

March 1, 2019

Image via Pexels Chances are, you own or run a business or you plan on starting one soon. Whichever part of the spectrum you find yourself, you will need to know about the ingredient that drives business growth: marketing. Here’s why: There’s simply no true business growth without marketing. As the saying goes, “doing business […]

Can You Earn Media Coverage Without Using Newswire PR Services?

February 13, 2019

Everyone is aware that using newswire PR services can help companies earn media coverage. But it is not the only way to get mentions or publicity. Newswires can get your news in front of your target press, however, it costs a substantial fee. What if your company cannot afford extra money to pay for these […]

5 Tips for Creating a Successful Trade Show Booth To Market Your Business

January 21, 2019

In the midst of rapidly developing technology, the rise of digital marketing, and the dominance of the online world, some “old school” marketing techniques remain some of the most effective. Trade shows are one strong example of this – they are still one of the most popular, and most successful ways to reach new customers, […]

Best Text Message Marketing Software Tools

December 11, 2018

If you’re considering adding a text message marketing to your overall digital marketing plan, here are top SMS marketing software to consider.

Using Real People In Your Marketing Campaign

November 23, 2018

Marketing is tricky. You have to create your brand's voice and talk to your audience, to make a connection and let them talk back. Authenticity is a major value for the consumers of today. It is no longer enough to stuff an advertising message down someone’s throat until they submit. You have to make an […]

Brand Tone of Voice and How the Right Tone Could Boost Your Online Presence

October 30, 2018

A guide to your business brand tone of voice. The right tone of voice can skyrocket your brand and conversely the wrong tone of voice can kill a brand.

October Social Media Updates Through October 21st

October 25, 2018

Social Media Updates Through October 21st October has gone fast and we have some new social media updates for you! As always the social media platforms are not static and continue to make changes. This time around we cover a couple Facebook changes and the announced retirement of Google Plus. Facebook Chatrooms on Facebook Groups […]

Branding - Follow these tips to Build your Brand

February 5, 2018

It takes a truly exceptional marketing strategy to turn that product or service into a brand. Does your business have a brand? Here's how to get started branding in 2018.

What is Synup and How is it Used?

November 21, 2017

Want to make sure your business is found by locals? Try Synup! It monitors and updates your business directory listings.

Facebook and Social Media Updates for the week of August 5

August 10, 2017

Facebook and social media updates happen at a ever-increasing pace! It's hard to keep up online with what matters and what's changed for marketers online. That's where I aim to step in and add some value to you! Are you keeping up with the Facebook and social media changes? As soon as I post this, […]

6 Ways Ecommerce Brands Market Themselves Without Being Pushy

August 2, 2017

If there’s one thing people hate, it’s being told what to do. If your marketing campaign is exclusively based on telling people to do something (i.e. buy your product). Then, unfortunately, you’re unlikely to find much success. But how can you do marketing without being too pushy? After all, marketing is about trying to persuade […]

How to Create an Ebook for Website Email List Building

July 27, 2017

Having a lead capture plan for your website to grow your email list is critical. Using a ebook as a tool is a good method for offering something of value. Let's dive into the what, why, and how to create a ebook! Is your website growing leads and building your email list? One gap point […]