Category: Marketing

6 Local SEO Marketing Tactics for Greater Search Ranking

July 13, 2017
Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It's a unique arena that requires unique SEO marketing efforts. Is your business performing well in local search? What is local search and local SEO marketing?  How can you improve your local search results? We […]

Using Offline Marketing Methods to Improve Your Online Presence

May 19, 2017
Using Offline Marketing Methods to Improve Your Online Presence With so much emphasis being put on digital marketing today, it can be easy to forget all about the tried and tested offline marketing methods of the past. However, whilst flyers, banners, business cards and posters may be less effective on their own in a world […]

5 Reasons Why a Business Should Outsource its Online Marketing Activities

March 29, 2017
Are you benefitting from all of the marketing opportunities the Internet has to offer your organization? If not, it may be time to consider outsourcing all or some of your business’s online marketing activities. It may be an additional cost, but the long-term rewards for your company can be substantial. Below are five of the […]

8 Lead Capture Free Offer Ideas for Growing Website Leads

March 23, 2017
It's all about growing website leads in the online world! Traffic on a site needs to have a conversion percentage...a certain percent that move on to become leads and customers.  This isn't just for e-commerce sites, but for any site that ultimately offers a product or service.  You need to have a strategy for lead […]

Effective Ways to Use Video in Your Business

March 22, 2017
Are you using video to its full potential? Unfortunately, most organizations are not and they never get to benefit from this technology in the way they should. However, once you are aware of the different ways you can use video, it has the potential to change the fortunes of your business in many different ways. […]

Review of Fiverr.com

February 7, 2017
If you've done any sort of online marketing at all, chances are, you've heard of Fiverr.com in some way. Whether it's a good (or bad) review or using the platform yourself. You may wonder whether the platform is legitimate, or a scam that is too cheap for quality work. Here's what you need to know: […]

Preparing for 2017: A Marketing Checklist

December 1, 2016
Don’t wait until January to prepare your 2017 marketing. It's the perfect time to lay out your key projects and identify everything you need to accomplish them. But whatever your plans are, make sure you can keep up with the fast-changing nature of the internet. That way you'll have the edge over the competition. In […]

Review of SlideBot.io

November 29, 2016
There's plenty of research out there that proves that to engage your audience, you need to find the magical, oft-times mythical balance between killer text and great graphics. Our review of SlideBot.io and how to use this system to help you achieve that balance. People who search online not only expect great written content, they […]

Social Media for Lead Generation

October 13, 2016
Social Media works!  Are you using social media lead generation well for your business? It's more than just posting funny photos or repeatedly pushing your products! In this episode of the halftime Mike podcast I dive into moving from simply social media to social media lead generation for businesses.  There's a strategic difference! Discover the concept […]

What is Pokemon Go and How Can it be used for Business?

August 9, 2016
Pokémon GO is a game in its own, unique new category. The smartphone app game's player base huge, and it's played daily, by millions of users spanning across many demographics. Most games require a player to focus all of their attention on their computer, mobile device, or console. Pokémon GO is different. It's a GPS-based […]

Magnet Marketers LIVE Show Tuesday's at 4pm ET

July 18, 2016
  Magnet Marketers is a LIVE online show each Tuesday at 4 pm ET. Hosted my Mike Gingerich and Jessika Phillips it's a show all about discovering how your business can become a "magnet" online rather than being an old-school bullhorn. Times have changed, your marketing needs to as well! Learn about the latest trends, […]

Social Media Marketing on a Budget

July 7, 2016
Having a solid marketing plan is essential for every small business to get the word out about their products and services. Companies need to be cost-effective (i.e., small marketing budget) and one way to maximize your dollars today is through online social media marketing. Social media is a legitimate business marketing avenue. People spend significant […]

Keys to Networking Offline

May 19, 2016
In today’s climate of frantic and frequent online promotion, too many businesses – it seems – have shelved the importance of offline networking. This is a mistake that needs to be corrected in this digital age!  Meeting IRL (in real life) matters!  It develops a rapport with prospective customers far better than a video can […]

Efficient Twitter Marketing with TweetJukeBox

April 13, 2016
Promotion and social media drive sales, making networks like Facebook and Twitter an invaluable part of any marketing plan. Of course, working with Twitter has a distinct downside—time. Sending out regular, relevant tweets takes a lot of time. You've automated your email marketing. You schedule your blog posts. Have you thought about how you can […]

SEO Tips: What Matters Today for Business Websites

March 31, 2016
Staying current on SEO Tips is critical for business success on the web today. The web changes rapidly and SEO changes each year because search engine algorithms change.  A search engine algorithm is the set of rules that a search engine like Google uses to determine what is the "best" search results for a search […]

BombBomb for Video Email Marketing

March 29, 2016
  Video makes an impact. YouTube receives over 1 billion different visitors every month and video is the hottest form of engaging audiences on Facebook today. Digital marketers, therefore, need to evaluate a marketing focus that includes video marketing in their online strategy. More than 60% of marketers use video within their marketing strategy. BombBomb […]

4 Keys Vital for Business Website Success

February 4, 2016
Is your website setup for success this year? Are you covering the vital keys necessary for growing a strong online business website presence? Have you stopped to review your site lately? If you hesitated on ANY of these questions, this episode is for you!  I'll cover the 4 keys vital for business website success this […]

Integrating Marketing with Lead Capture: Waftio Intro

January 7, 2016
Is your website performing for your business? Is your website truly generating leads? More than just the website "Contact Form", is your website offering a incentive that grows your email marketing list? One of the biggest gap points on websites today is lead capture.   In this Halftime Mike podcast episode we dive into why lead capture […]

Review of Asana: Task And Project Management

December 29, 2015
  Asana is a project management tool * designed to boost productivity and efficiency while eliminating unnecessary features such as a heavy reliance on communicating solely through emails. An Introduction to Asana Developed by a former Google employee (Justin Rosenstein) and a former Facebook co-founder (Dustin Moskovitz), it was originally created for use in Facebook's […]

Website Lead Capture with Waftio Web Software

December 16, 2015
Is your website performing and helping generate leads? More than just the website "Contact Form", is your website offering a incentive that grows your email marketing list? One of the biggest gaps on websites today is with lead capture.  A website should be much more than just a "brochure for your business that's online."  Your […]

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