Tell someone a story and you have the chance to either completely disinterest them or hook them in. How successful the story is will depend entirely on whether they relate to it in one way or another. Marketing is very similar. If you want to successfully market to your demographic, then you need to make certain that the message, tone, and delivery are in line with your demographic.
Not caring about how your audience will receive your marketing strategy is one of the easiest ways to lose them. You can sound tone deaf to their lifestyles and means, or you could completely bore them. Both cases will result in a lost sale.
To improve the impact and reach of your marketing strategy, you will need to connect with your demographic audience. To successfully do that, you will want to follow these steps:
Market research is the best way to get to know your customers and how they relate to your company or product. You can either hire a company to conduct this research for you or you can lead it yourself. Either way, it is an important step. If you don’t conduct this research, you run the risk of wasting every single dollar you put into your marketing fund.
Another great way to really get to know your customers is to engage with them. Answer questions and comments on social media. Be prompt when dealing with direct messages. Even go forward and be proactive. If someone uses your product or service, ask them how they like it. Get the conversation rolling. It’s a very easy way to improve public perception, customer service, and your marketing strategy.
When creating your next marketing campaign you will want to use your knowledge of your customers. When creating it, ensure that you are:
What jargon do they use? What phrases connect best with them? If you want to connect you need to sound like one of them, rather than a foreign entity coming in for the sole purpose of selling.
Knowing what they value and what they need is a great way to create a narrative that connects with them. If you sell cleaning supplies, for example, you should likely focus on the health aspects of your customers’ family. Add emotional value to your products to get them to sell.
If you know your customer, then you know what kind of lives they lead. In doing so, you can then work to create a narrative that puts your customer as the main character in your ad.
The best way to expand your reach is through the use of SEO. Hiring a freelance SEO consultant can be the key to your success in this case. By turning to the experts, they can offer professional advice and guidance on what needs to be improved and implemented.
To market successfully you need to know who you are talking to and what they care about. Combine this with a great website and smart SEO and marketing tactics, and you should increase your customer base in no time.
