As a business owner, your marketing arsenal must include mobile advertising strategies. While the internet has been around for quite some time now, smartphones and other mobile devices have only been dominating the electronics field for about a decade.
However, though relatively new to the world, smartphones have become a staple of everyday life. Over 81% of Americans own a smartphone. Just as importantly, we use them for everything.
Smartphones can be used to navigate new areas, make phone calls, text, email, check social media, research products/services, and shop online. As such, if your marketing strategy doesn't account for mobile users, you could be missing out on countless sales.
Keep reading for our top five tips on how to take advantage of the mobile market.
First, you need to make sure your website is designed for both desktop users and mobile device users. If your site isn't optimized for mobile devices, your website pages won't have fast loading times, nor will they load correctly. This can lead to high bounce rates and a massive loss of sales conversions.
Next, make sure you're thinking about how people use search engines from mobile devices. With voice recognition software and smart technology, many mobile device users simply utter a command at their phone, such as "Siri, what's the best Italian restaurant in town?"
The keywords used in these searches are vastly different than traditional searches. You should also focus on things like "near me" and other locally-based keyword phrases.
Finally, be sure to register (free) with Google My Business. This helps search engine users find vital information about your business as quickly and conveniently as possible and is an essential digital marketing tactic.
Next, remember that roughly 88% of consumers research products and services online before buying, often from their phone. One of the best ways to validate purchases is by checking out what other consumers have to say about the product or service. If you post customer reviews and testimonials, it can build credibility in your brand, leading to more sales conversions.
Mobile device users typically spend a lot of time on social media. Therefore, this is where you need to establish a strong online presence. Post engaging and valuable content daily and encourage your followers to like, share, and comment on your posts to spread your influence and visibility.
Additionally, consider using paid social media marketing to expand your reach and get in front of new audiences.
Because people are so attached to their phones, one of the best mobile advertising strategies is SMS or text message marketing. You can send marketing messages directly to consumers' inboxes. Here, the can see what you have to offer and take advantage of any exclusive offers or promotions you're running.
Using this method, you can track ad performance. You can see how many recipients are opening your messages, get vital feedback, connect with customers, and more.
We understand how competitive the business world is out there. It's not easy being a small business owner, least of all, in times like these. However, you're not alone.
This business blog was created and designed specifically for business owners like you looking to increase leads and boost sales. Before you go, check out some of our other business articles for more mobile advertising strategies and other business advice.