The Why That Drives The What in Business and Life

mike-gingerich-podcast-halftime-mike 2016

Why do you do what you do in business?

For the profits?

To provide for your family/lifestyle desires?

It's important to know the "why" that drives you in business.

I call it "the WHY that drives the WHAT".

The why must be of such substance that it drives you forward when the going gets tough.

What that drives why

Guess what, the why needs to be more than money and profits.

In this episode I explain the critical importance of a deeper why as I dive into this territory in more detail.  I open up and share with you my why that drives my what.

When the going gets tough, the tough keep going if they have a why!  Explore and refine your why as we dive in.

Listen Now:

Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

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Covered in this Episode:

  • Why you need a Why
  • How the Why sustains you and drives the What
  • Why money can't be the bottom and only Why
  • What a "Double Bottom Line" is in business
  • How Core Values impact business processes
  • My personal "Why"  and how it guides my decision-making
  • How my Why is taking me to Iraq
  • The importance to Disruptive Thinking
  • Mark Zuckerberg's Why with Facebook, "To make the world more open and connected."



What’s your key takeaway that you need to do in the next 24 hours based on listening to this?

What's your Why?

Share below!


Resources outlined in this episode:


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Why the Halftime theme Mike?

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.

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