Blog - Page 392 of 405 - MikeGingerich.com

Tech Tools for On-the-Go Sanity While Out of Office

November 29, 2013

Travel for work. Travel for holidays. Out of office time. Whatever takes you out (and you had better get out! Separate post needed on that one!) at times it can be important and even critical to keep in touch and keep things moving while you are out. Below, I'll outline a few varied online tech […]

Facebook Marketing - Training Camp with Mike

November 22, 2013

NOTE: Training Camp currently not taking new members. To be alerted to next open dates, register. It's time to train! Finish 2013 strong and get equipped for 2014! Are you... Having trouble keeping up with all of Facebook's changes? Has your page growth and interaction stalled? Are you not seeing a measurable ROI […]

How to Run Contests and Promotions on Facebook [Webinar]

November 21, 2013

There's still time! Yes, you can boost your holiday sales with contests and promotions! Questions for you: Are you wanting to quickly understand how contests and promotions can work to help you drive sales? Not sure about the type of contest you should run on your Facebook Page? Interested in running a contest or promotion but not […]

Video Conference Tools for Small Business

November 19, 2013

Entrepreneurs and Small Businesses can go High Tech! One of the benefits of the fast changing and ever-evolving world of digital technology is the advancements in tools and features available for small businesses. For example, only a few years ago, video conferencing was a tool only for the big corporations. It was expensive, required some […]

Social Innovation! The First Feature-length Movie Via Instagram

November 16, 2013

First there was Instagram. Then Instagram video. Now, the first full-length feature film via Instgram! Social media and social media marketing continue to evolve at breakneck speeds! It was only in late June of 2013 that Instagram announced the addition of video to their mobile app. Soon after that I wrote a post about business […]

How to Create a Facebook Tab Complete Marketing Campaign

November 13, 2013

With over 1.2 billion users and spanning all important demographics, you've heard me say before that Facebook is a key location where businesses can connect with their ideal audience. This article lays out how you can do that! We'll review an overview of how a business can create a Facebook Marketing campaign to drive users to […]

Quotables - Inspiring Engagement by Moving from Text to Images

November 11, 2013

Images in online media matter! Photos grab attention and communicate so much more than simple text. As well, images are more "socially shareable". Text can't be shared on Pinterest, but text in an image can be shared on Pinterest, Instagram, Facebook, Twitter and more! Images also encourage more engagement that simple text. On Facebook, for […]

Creating a Facebook Marketing Campaign - Podcast Episode 12

November 8, 2013

With over 1.15 Billion users and spanning all important demographics, Facebook is a key opportunity for businesses to connect with their ideal audience. This is episode 12 of the HalftimeMike Podcast. This episode dives into the details of how to create a Facebook Marketing campaign. Listen Now: [powerpress] Outlined are the questions every business needs […]

Growing Email Lists with Incentives on Facebook

November 6, 2013

A problem many small and medium sized businesses face today is how to grow their email list. Email continues to be a viable way to reach and nurture interested parties so that they ultimately move to become a paying customer. The question is, how can you grow your list to add more potential customers to it? One […]

Beyond Basic Content Marketing - Adding Podcasting to the Mix

November 2, 2013

We hear lots and lots about the need to have a content marketing strategy. I don't disagree, I am for content marketing. However, I think our focus has been too narrow. Most often, we limit the concept to actual text copy, or blogging as our definition of "content marketing." Content marketing, however, is much more […]

Grow Holiday Sales with Facebook Marketing Campaigns

October 31, 2013

Holiday shopping has started! Did you know that U.S. shoppers spend an average of $237 on themselves while doing holiday shopping? They do! Stat courtesy of National Retail Foundation. Now is the time to implement a plan that reaches and engages consumers before they've made decisions about their gift purchases! I've got a resource for you... You […]

Death, Taxes, and Facebook Changes

October 31, 2013

They used to say that the two constants in life that were guaranteed were taxes and death. Now you can add "Facebook making changes" to that list! My goal is to keep you up-to-date on key items, so I want to outline four changes that have occurred over the past few months that every Page […]

Facebook Tabs Not Showing IFramed WebSite - Why and What to Do Now

October 25, 2013

Checked your Facebook Page tabs lately? Many Facebook tabs have content that has gone missing recently. This is particularly possible when users are not using a Facebook Tab App Provider to host the content like TabSite, but are iframing their own website into a tab. This issue has to do with browser changes so […]

Social Media Management and Monitoring Streamlined - Interview with Ian Cleary [Podcast]

October 23, 2013

Are you "knee deep" in social media and wanting to gain efficiencies? Are you wondering how you can use social media more effectively and streamline some of your work? This episode has answers to those questions! I was thrilled and privileged to host Ian Cleary, blogger, and social media tool guru of RazorSocial recently. Click below to […]

Mike's Top Mobile App Picks for Business Productivity

October 20, 2013

One of the positive benefits of the explosion of mobile phone apps is the advancement of apps that provide powerful business tools for use on the go. Here's four of my "must have" business apps that keep me productive while out of the office. Dropbox The Dropbox app is a cloud-based home for all my […]

Facebook offering Page Suggestions - Like it or Not?

October 17, 2013

Facebook wants to help users find and "Like" other Pages. One way they do this is by offering relevant suggestions to other Pages when you "Like" a new Page. See below: You’ve likely seen this …when you “Like” a Page, you get a series of suggested Page recommendations with easy access to “Like.” What you […]

Built-In Social: Small Business Guide to Social Marketing [Podcast Interview with Author Jeff Korhan]

October 16, 2013

Do you currently use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales? I was thrilled and privileged to host Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business, on my Digital Marketing podcast recently. Click below to listen! […]

10 Ways Restaurants Can Use Social Media To Grow

October 11, 2013

Taste success using social media for your restaurant! With social media becoming such an integrated and assumed part of daily life for the average person, most businesses recognize the value of using social media to increase their business and brand reputation. Restaurants are no exception. As the owner of a restaurant, bar, or eatery, it is […]

Facebook Ad Link and Photo Post 20 Percent Text Templates

October 7, 2013

I will confess, Facebook's 20% text limit in images was driving me crazy. I've had dozens of Facebook Ads rejected. Sometimes those ads would start, get some reach, then get squashed by Facebook as unapproved. Generally, it was always too much text! I've got the email memorized... So then I started using their […]