Built-In Social: Small Business Guide to Social Marketing [Podcast Interview with Author Jeff Korhan]

halftime podcast Jeff Korhan

Do you currently use social media to attract and engage customers?

Are you wondering how you can use social media to market your business and drive sales?

I was thrilled and privileged to host Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business, on my Digital Marketing podcast recently.
Click below to listen!


Jeff's book was our main topic on equipping businesses to setup and go social with their digital marketing.  It's a great guide for small and medium sized business owners, managers, and marketers.  This podcast episode is full of nuggets of value and is well worth listening too!  Topics covered include:

  • "Every business is now a Media Company" - What this means and the implications for businesses today!
  • Defining "Evergreen content" and how this type of blog and web content can be used to generate leads online
  • "Communities are the New Markets" - Learn why tapping into communities of trusted partners can be a good growth source for your business
  • "Business is Now Personal" - Practical tips on the need for your company to be social and human in your marketing online

And more!  Click the player above to listen, or subscribe here:  Halftime Mike on iTunes  | via RSS  | Listen on Stitcher.

Wanting to learn from a small business owner who's "been there and done that"?  This is it!

Jeff is a small business marketing expert helping businesses use social media and Internet marketing to create exceptional customer experiences that accelerate business growth.

He was a Fortune 50 Sales and Marketing Executive who later founded a landscape services company that was twice named Small Business of the Year.  He is a syndicated publisher and regular content contributor to leading business publications, whose own New Media and Small Business Marketing site is ranked among the Top 100 Small Business blogs in the world by Technorati Media.

Visit Jeff on the web:

More information on Jeff's book...

Order Your Copy of Built-In Social from Amazon NOW - and check back for events and valuable resources for growing your business.

Listen to a sample of the Audible audiobook version of Built-In Social

Get your digital copy of Built-In Social in minutes!

BIShirescover-226x350Amazon – Kindle

Barnes and Noble - Nook


Apple iTunes – iBook 

Google Play

Wiley (publisher) – ebook 


Don't miss any episode of my podcast! Subscribe today: Halftime Mike on iTunes  | Subscribe via RSS  | Listen on Stitcher.


Love this type of resourcing?  Consider joining Mike at Social Media Marketing World in sunny San Diego, in March 2014!


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