Instagram for Business: Learn from the Instagram Expert

Instagram guide for small business with Sue B. Zimmerman

Considering if and how your business should use Instagram?

Wondering how other small businesses are using it?

57In this episode, I interview Sue B. Zimmerman, aka “the Instagram Expert".  Sue helps businesses use Instagram to attract and engage their ideal customers. She’s used Instagram herself to increase traffic to her Cape Cod retail boutique by 40% in only 12 months.

In this "Instagram for business" podcast episode, you’ll learn how to take advantage of using photos and short videos on Instagram and examples of how specific businesses are having success. For example, businesses like are seeing success in the Instagram automation and growth sphere.

This is Sue's second time on the Halftime Mike podcast and we address specifically the small business perspective on Instagram.  I’m thrilled that Sue B. will also be a speaker at my Doable Social Summit online conference this September. Sue is a frequent speaker at some of the largest social media events around the world, and she performs training programs as well as consulting.

Listen in on this episode with Sue B. Zimmerman and leave with my promise:  New insights, actionable info you can use, and doable tips to help you in your business!

Listen Now:

Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

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Topics Covered:

  • Sue's first business ventureEcho Tape on instagram
  • The launch of Sue B. Doo retail store on Cape Cod
  • How Instagram has been a key tool for her retail store
  • Stats on the current user-base of Instagram and speed of growth
  • How a boring" business like Echo Tape (makers of Industrial/Construction Tape) succeed on Instagram
  • Doable Social Summit Sue B. preview video  (below)
  • Kim Garst interview with Sue on Geo-tagging - YouTube video
  • The 3 C's of Instagram for getting started

3 Cs Instagram Gal V2

3-2-1 Countdown:

  • 3 key Instagram tips for business that listeners should be doing...
    • Include a CTA (Call-to-Action) in your Instagram bio
    • Geo-Tag your posts (see link to Kim Garst interview above)
    • Use Direct Messaging to connect new followers with lead generation messages
  •  2 key apps that make Instagram better for business…
  • 1 Instagram tool Sue B. is excited about and why…

Sue B's sneak peek at her Doable Social Summit Session

More About Sue B. Zimmerman:

Sue B. Zimmerman, aka the #InstagramGal and #TheInstagramExpert, is a master at Instagram for Business. She's a speaker, coach, and author on how powerful Instagram for business can be.  Sue B. has a online Instagram course Insta-Results, a #1 ranked eBook: Instagram Basics for your Business.  In short, she's a high-energy, fun-loving, serial entrepreneur!

Resource Links:

Looking for other experts?  Check out these Instagram experts.
Sue B. on Instagram:


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Why the Halftime theme Mike?

I'm a Indiana Hoosier native where basketball is the top sport.  Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half.  That plan includes adjustments based on reviewing what worked and what didn't.  The "halftime" is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That's what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half.

Subscribe via iTunes:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

Next Doable Task:

I'm big on your "next doable task". Take one point from today's podcast and make sure you go out and do it right away!

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