A lot of business and site owners still approach internet marketing head-on. We’re so used to having different resources and tools helping us handle social media campaigns and content marketing that we often forget about the importance of good project management. Internet marketing is one continuous project that can definitely benefit from good project management.
According to recent studies compiled by Brandeis University and its masters in project and program management program, good project management involves five important steps: initiating, planning, executing, monitoring and controlling, and closing. By approaching an internet marketing campaign using these five steps, we can actually boost the impact of every campaign substantially. Proper planning, for instance, can help the campaign be more specific and have clearer goals. This, in turn, will make the entire campaign easier to execute and monitor.
You can learn more about project management and how it can impact your internet marketing projects from the full infographic below.
The Many Tasks of an Efficient Project Manager is an infographic by Brandeis University.