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Perfect Audience - Tool for Retargeting

Perfect Audience - Tool for Retargeting 315

Marketing personalization is a rapidly growing arena in online marketing. This applies to every industry; tech, retail, auto, etc. If you can personalize your marketing to viewers, it builds trust and rapport that can lead to sales and loyalty. According to Forbes, personalization is the key to the future of marketing. And at Entrepreneur, they have outlined in reports that marketing personalization is no longer simply a luxury, but a need.

So what is marketing personalization?  It uses data on the user to then give them a more customized message/experience on the next interaction.  You’ve likely been on a website, and then soon after went to another site and saw an ad from the first site.  That’s an example.  Or maybe you were on a site and filled out a form to get a coupon.  Soon thereafter you received an email with “Hi <your name>, hope that coupon was valuable to you.”  That’s another example of marketing personalization.  It may seem daunting, but there are tools like Perfect Audience that help you accomplish this.

What is Perfect Audience?

As with any other marketing activity, personalization isn’t as simple as it sounds. There are a lot of things to do before your business sounds like a person reaching out to another person in a customized way. For quicker success you need to allow a digital agency to do the work, or you need to use tools that can help you tackle the job.

Perfect Audience is one of those tools.  It’s a self-service software that helps marketers personalize their marketing quickly and easily.  Perfect Audience is part of Marin Software, one of the leading providers of cross-channel advertising solutions in the USA. Marin Software acquired Perfect Audience in 2014.

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What does it do?

Perfect Audience provides marketers with powerful software tools which can be used to gather useful customer data to drive marketing campaigns.

One area where the company excels is retargeting. Retargeting identifies consumers who visit your website and after that follows these consumers around with targeted ads. Whatever websites they visit, your ads can appear on that web page.

Studies show that over 80% of visitors leave your site without making a purchase or contacting you. Retargeting will get your business/brand at the top of their minds by “showing up again for them” so if they decide to purchase at a later date; they’ll remember you and you have a better opportunity that they’ll purchase from you.

Perfect Audience offers 9 different retargeting solutions; mobile app retargeting, cross-device retargeting, partner retargeting, HubSpot retargeting, Twitter retargeting, display retargeting, Facebook Exchange retargeting, and news feed retargeting.  Again, retargeting is targeting a visitor to your website on another platform with an ad after they have visited your website.

Here’s an overview of the Perfect Audience top 3 retargeting services:

  • Mobile app retargeting

    Mobile app retargeting involves re-engaging targeted consumers to ensure these people are always thinking about your app. If your app is a game, retargeting may mean sending the appropriate ads to remind users to come back and play while they are in another app or game. Perfect Audience even has a tool that helps app owners track app revenue and conversions.

  • Cross-device targeting

    Cross-device targeting is exactly what the name suggests – being able to retarget users across devices. Today’s consumers own several devices. Some may have a smartphone, and a tablet, and others a smartphone and a laptop. Cross-device targeting allows you to reach any consumer on whatever device they are signing into at the moment.

  • Dynamic product retargeting

    The Perfect Audience Dynamic Product Retargeting service allows merchants to turn over 16.9 million products into personalized Facebook ads, driving a 200% boost in ROI.

What’s the cost?

Perfect Audience's account set-up is free of charge. That alone should be reason enough to try the services. They also offer a 14-day free trial period!

Also, there is a low minimum spend, meaning that you can start off with as little as $5 per day. They bill on a CPM (cost per metric) basis with billing done every Monday for services of the past 7 days.  You can also request a demo to know what exactly you’ll be getting.

Again, Perfect Audience is one of those tools that helps you customize and personalize your marketing.  It’s a key trend to touch base in a more personal way and to follow-up on people that have visited your website.  Are you ready to try more personalization marketing or need someone to do it for you?  Let me know!

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