Collaboration: The Key to Small Business Growth


One often overlooked key for small business growth and sustained success is collaboration!

In This Episode

In this episode I dive into some of my story on business growth and how collaboration with others played a key role.  Collaboration is related to but different than partnering.   It's not about merging with others, though that can happen at times, but it's about helping others, networking and then taking relationship deeper, and ultimately have a collective group of people that want help you and who you help, so that ultimately your business and their business grows!

Listen in on why collaboration is often looked, how to develop more collaborative relationships and enjoy the stories I tell along the way that you can draw from to help you in your business!

Listen Now:


Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

badge itunes lrg Growing Business Online: Identifying your Ideal Customer

Topics Covered:

  • Defining Collaboration in Business
  • Going beyond "networking"
  • My first meeting with Mari Smith
  • Collaborating at Conferences
  • Finding like minded people
  • The collaboration that resulted in the Doable Social Summit
  • Tools for Collaboration: Facebook Groups and Triberr

 Podcast Episode Resource Links:

Some of my "Collaborators"...


Sue B. Zimmerman and Mike Gingerich

Andrea Vahl, Mike, Phyllis Khare

social media camp ca


Mike's keys to conference collaboration....

  • Don't go to all the sessions!
  • Plan ahead who you want to meet
  • Network ahead of time via social media
  • Be the connector to get people together

Next Doable Task:

It’s always about taking away learnings and applying them!  What’s your key takeaway that you need to do in the next 24 hours based on listening to this?
Help Spread the Word! Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>. If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes, leave a rating, write a review and subscribe.

If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes, leave a rating, write a review and subscribe.

This is VERY much appreciated!

Why the Halftime theme Mike?

I’m a Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t.

The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
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