Social media definitely has the potential to make or break a business. 2020 was a hugely different year for the world, and 2021 will see you needing to make a number of changes to your social media campaign to be as successful as possible during these challenging times. Continue reading for ways in which you should aim to adapt your business' social media for the year ahead.
Usually, a term associated with getting older and needing less space. However, in this case, downsizing means that you do want to approach social media by bombarding people with your content. Less really can be more, if you will pardon the cliché. Furthermore, you should also decide whether you need to have an account on all the platforms going. If you understand your target market, as all businesses should. Then you ought to be able to generalize about which social media platforms are most appropriate to reach your potential customers. For example, if your brand aims to attract younger people, Instagram and Tik Tok are probably your go-to social media platforms. However, Facebook continues to be the most well-received and widely used, closely followed by YouTube. If you are truly drowning when it comes to this area. You should consider enlisting the help of a business who manages social media and advertising. This could boost your confidence as well as your followers.
Social media has been a lifesaver for so many people during this pandemic. For example, it helps in bridging the gap between families, friends, workplaces and fellow students. However much one party converses with another, it renders worthless if they receive no or little valuable communication in return. It is the same when it comes to social media for businesses. You may come up with the most amazing campaign and schedule a variety of posts for every day, but if you fail to truly engage with your clients, potential or existing, you may as well not bother. While a like might placate someone temporarily, there is no substitute for proper responses. As such, you should reply to comments and ask further questions, promoting discussion. Not only does it encourage more followers to engage, but it also shows everyone that there's humans behind the brand, adding to your authenticity.
Business can feel very isolating at times, but it doesn’t always have to be that way. In fact, why not make 2021 the year to change all that and start teaming up with other businesses in your locality? The best thing about this is that they don’t even necessarily need advance notice about this. This might sound a little odd, but bear with us and read this example. Your company offers tire fitting services in a certain area. Nearby, you visit a small roadside café to get your coffee on a regular basis. Take a snap of your coffee cup (with their logo in prime position) on top of the hood of your vehicle, if your branding is in view, even better. Upload onto social media, tag them in it and there you have it, teamwork. Not only is it great to show that you are utilizing the services of local businesses, but they will likely share it to their followers, and you have some free publicity. It is such a simple thing to do and can make a significant difference to your levels of engagement and the reach of your posts.
All around you, other businesses have been doing Facebook Lives, for years. You probably feel as though you are behind the times. The more you think about it, the bigger a deal it becomes. This doesn’t have to be the case. No one will care if you say erm twenty-seven times in the space of a two-minute video. In fact, this will add to your authenticity. You don’t have to have your make-up and hair done professionally to appear in front of the camera. In fact, this may turn people off, making you seem somewhat aloof. Our advice is simply to go for it. It doesn’t even have to be a live video, try recording one and uploading when you are content with it. Remember that staying true to your brand is essential. No one wants to hear a stilted script. Talk about your business and its aims with passion, enthusiasm and, most of all, honesty. Once you have got your first one out of the way, it gets much easier after that.