Category: Digital Marketing

The Significance of Marketing in the Digital Age

August 21, 2019
Marketing has always been crucial for the success of any business. It takes the promotion of products and services to gain customers. And marketing is even more important in the digital age because most people are searching for much more on the Internet than checking on traditional media forms. They are searching online for products, […]

Let’s Discuss Your Online Presence

August 21, 2019
Marketing is something all businesses need to consider today. Let’s take a look at some online marketing areas to contemplate… What do you need to know to sell products or services online? Whether you run your own business, or you are an affiliate marketer, you need to know about the best digital marketing strategies if […]

Benefits Of Digital Signage In Your Fitness Center

July 13, 2019
Digital signage has exploded in recent years — and the power of those brightly colored screens hasn't been lost on smart business owners. Leaders and managers who understand the importance of effective communication that resonates with an audience are looking to digital signage to help them engage their customers and highlight their employees. This is […]

Four Digital Marketing Tips for Medical Professionals

June 21, 2019
In the modern era, no business can afford to ignore the opportunities created through digital marketing-- especially medical professionals. While it’s true that the medical profession will always be a necessity, there’s a lot of competition in the marketplace. Modern medical practitioners need to stand out from the noise and connect with their audience. There […]

Geofencing Advertising Guide for Google and Facebook

May 28, 2019
Market to customers in a specific geographic location. Use this geofencing advertising guide to enhance customer experience, engagement and increase sales.

Your Facebook Page is Not Enough!

May 21, 2019
Is your business Facebook Page Enough? Here's what you can do to increase leads and sales with a well rounded digital marketing strategy.

The Secrets to Writing on the Web: A 7 Point Checklist

May 14, 2019
Writing content for your website is challenging. Make sure to have a purpose for each piece of content. We drill down on the secrets to writing on the web.

How to Increase Your Income Online in 2019

April 19, 2019
In the online business world, every business needs to be highly focused on its marketing strategies to increase sales and revenue of the company.  One key way to do this is by improving the visitor conversion ratio on your website. Businesses often take many different approaches on how to optimize the conversion rate and it’s […]

SMS Text Message Marketing with AI from Pony Express

April 10, 2019
A cost-effective way to communicate with customers is SMS text message marketing. Pony Express is a feature rich, fair priced system. Here's our review.

The Value of Resending Email Campaigns to Non-Opens

April 9, 2019
Resending email campaigns to non-opens is an effective way to get increase your open rates. 3 reasons you may get low email open rates and how to fix them.

4 Tried and Tested Tips to Optimizing Your Site for Mobile First Indexing

March 29, 2019
In the early days of the internet, search engines like Google only had to index the desktop version — rather, the only version — of a website. There was no mobile first indexing. Those days are long gone. With the rise of smartphones and mobile internet, companies understood that people no longer rely primarily on […]

AI Comes to Marketing Management: A Review of Lately

March 26, 2019
Don't have enough time to get all your social media posting done? Read our review of Lately a tool that uses AI to schedule social media and marketing tasks.

Connecting with Your Prospects: 3 Golden Rules of Social Media Marketing

March 25, 2019
It’s tough getting established as a small business. You could toil and work for hours, only to gain an inch in the grand scheme of things. And one area of importance—or the most important to some—that people often lack in is digital marketing. The most accessible way to approach digital marketing today is through the […]

5 Tips for a Successful Lead Generation Strategy

March 21, 2019
Excellent lead generation is an essential component of a marketing strategy. Examining what works and what needs to be replaced is important if you want to see any kind of success. Here are five tips for a successful lead generation strategy, helping you understand what needs to be included in a successful campaign. Use the […]

Online Marketing Funnels and ROI

March 21, 2019
What are keys to online marketing funnels and ROI (return on investment) growth? That's what every marketer wants to know, right? Ready to learn more about online marketing funnels and the different types of ROI you can and should aim for?  Sales is a key metric but there are other types of ROI to look […]

Instagram Analytics with Union Metrics

March 12, 2019
Want to know your Instagram analytics and stay ahead of the competition. Union Metrics, Instagram Checkup helps you understand your audience’s interests to generate more engagement and shares.

Are There Really Any Differences Between SEO & SEM?

March 11, 2019
SEO & SEM.. if you’re a marketer or you’ve spoken to digital marketers, you’ll probably have heard these terms before. What is the difference and how can it help you on your path to better understanding how to market your business. Well the answer is basic, SEO stands for Search Engine Optimization while SEM stands […]

Trustpilot Reviews Online Platform

March 5, 2019
Trustpilot reviews is an online review platform. Helps consumers and businesses build trust. Our review covers features to pricing. Is right for you?

Understanding Modern Conversion Rate Optimization

March 1, 2019
In the sea of important online business factors, conversion rate stands as one that can boost sales with the smallest of changes. This is what one website found, according to a report by Forbes – by simply adding a smiling face to their website, they increased conversion rate by 100%. Conversion rate optimization is the process […]

Creating Low Cost Videos for Lead Generation

February 21, 2019
Simple videos can be powerful for lead generation. Videos of any type, even low cost videos for lead generation, can be a scary thought for many small businesses but they truly are “doable” for nearly all businesses.  The KEY is that you need to have a plan! It does not need to require a professional […]
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