Category: Digital Marketing

How Content Can Engage Readers and Boost Brand Awareness

May 9, 2018
Content is capable of doing a lot of things. It can boost engagement, raise brand awareness, and drive sales. Marketers have acknowledged the fact that quality and informative content is the key to a customer’s heart, and, as a result, many brands in 2019 like to consider themselves as content producers and publishers. In fact, […]

5 Ways to Reuse Blog Content to the Max

April 19, 2018
Are you getting the most out of your blog content? How about I give you 5 ways to reuse blog content to the max?!? You spend hours on each post, researching information, looking up keywords, finding photos, creating graphics and all the other details that go into writing a  blog post. You publish, then you share […]

8 Ways To Digitally Market Your Small Business

March 21, 2018
The long-term success of your small business depends largely on attracting and keeping a loyal customer base. Without the dedicated advertising resources of a large-scale company, you have to figure out how to market your business successfully without devoting all your time and resources to that task. Here are some effective methods to help promote […]

Digital Marketing in 2018: What's New Today

February 24, 2018
Digital Marketing in 2018, what matters now?  It's an important question! Social Media marketing and digital marketing always evolve and shift. What's new for 2018 and what matters now is different than what mattered last year...in some cases...and in some cases it hasn't changed. The key is knowing the difference! Mike Gingerich dives in on […]

Emotional Intelligence Factors for Contagious Content

February 21, 2018
Emotional intelligence is about reaching people through your digital marketing to engage their interest, connect with them, and prompt them to act. Use these emotional intelligence factors to create effective compelling content that resonates with your audience.

Instagram Archiving & Instagram Highlights

December 15, 2017
Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

Why Even Auto Repair Shops Need to Increase Their Digital Marketing Strategies

November 24, 2017
Yes, even a local auto repair shop can benefit from and need to increase its digital marketing strategies. Auto repair shops exist entirely in the physical world, and their customer base is typically those in their neighborhood. The problem with relying only on those who live near you is that, quite simply, you aren’t making […]

Attracting the Right Audience with your Social Media Marketing Funnel - Part 2

November 9, 2017
Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

Attracting the Right Audience with your Social Media Marketing Funnel

October 26, 2017
Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

Why You Need a Game Plan for Your Online Marketing

October 12, 2017
Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

Digital Sales Funnel Basics: Discovering a Simple Overview and Plan

August 24, 2017
What is a Sales Funnel, and how do I use one online to accomplish growing leads from my website? If you are asking questions about online sales funnels, this is a great post to dig into!  I'll cover the Digital Sales Funnel basics in simple terms to help you identify a plan and strategy to […]

What is Ahrefs.com and Why You Need It

August 22, 2017
SEO has changed in the past few years. A lot. Not only have the methods to get to the top of the search results changed, but the tools have too. Today, quality is as important (if not more) than quantity, and many of the tools that used to dominate the arena have vanished completely. But […]

What is Planoly for Instagram?

August 15, 2017
If you produce or sell products with visual appeal, Instagram may be the unsung hero of your future marketing efforts. Instagram marketing isn't as well-publicized as its older social media cousins, but it offers great results when done correctly. It's all about planning, concept, and consistency, and that's kind of tough on any platform. Enter […]

Facebook and Social Media Updates for the week of August 5

August 10, 2017
Facebook and social media updates happen at a ever-increasing pace!  It's hard to keep up online with what matters and what's changed for marketers online. That's where I aim to step in and add some value to you! Are you keeping up with the Facebook and social media changes?  As soon as I post this, […]

What is Outstand.com and How to Use it for Your Business

August 8, 2017
Outstand.com is a CRM suite that contains all the tools needed to effectively nurture relationships with leads and conduct automated email campaigns. With Outstand, you can follow-up with prospects and use e-mail to foster continuous communications with them. How Outstand Helps You Build Relationships Email is known as a powerful tool for creating and maintaining […]

6 Ways Ecommerce Brands Market Themselves Without Being Pushy

August 2, 2017
If there’s one thing people hate, it’s being told what to do. If your marketing campaign is exclusively based on telling people to do something (i.e. buy your product). Then, unfortunately, you’re unlikely to find much success. But how can you do marketing without being too pushy? After all, marketing is about trying to persuade […]

Yoast SEO plugin for WordPress

August 1, 2017
SEO. It's a short little acronym, but it strikes fear into anyone when it comes to their website. Search Engine Optimization is, for one reason or another, thought to be shrouded in mystery. The rules tend to change every time you turn around, which doesn't exactly make it easy to master the learning curve! The […]

The 5 Top Secrets to Every Successful Online Campaign

July 29, 2017
The 5 Top Secrets to Every Successful Online Campaign To have a successful online business, you need to constantly work on your online presence. You need to have a stellar website to drive people towards, you need to build up your page rank using SEO techniques that won’t get you banned, and you need to […]

How to Create an Ebook for Website Email List Building

July 27, 2017
Having a lead capture plan for your website to grow your email list is critical.  Using a ebook as a tool is a good method for offering something of value.  Let's dive into the what, why, and how to create a ebook! Is your website growing leads and building your email list? One gap point […]

Improve Your Social Media Engagement with Quizzes and 1 Click Quiz Maker

July 25, 2017
While the word "quiz" may take you back to your school days, quizzes are actually very useful in the world of marketing. Why? Quizzes are an effective and convenient tool for engaging with your audience. On social media a whopping 82% of users complete quizzes. From Facebook to Buzzfeed, quizzes are used to gather relevant […]
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