If you're not a technology expert, you probably don't think too much about your small business's online presence. While you're right to focus on your products, employees, and premises, you do need to avoid making these common errors. In this post, we will share four common errors entrepreneurs make with their online content.
1. Keeping Your Web Design the Same
Switching up your website's appearance too frequently is disorienting and frustrating for users. It's a mistake entrepreneurs make with their online content too often. After all, you don't want to search for the checkout button every time you make an order. However, if you never update your site, it quickly becomes outdated and obsolete. Websites that are old are more likely to look like spam, and customers who are used to sleek, user-friendly interfaces don't want to work through all the glitches. Contract with a web development company to give your site a new look and install modern features such as a chatbot or live messaging services.
2. Neglecting Your Blog's Content
Your blog isn't just a place to share new products or introduce your staff, although those are both valid topics. You also need to design your content for search engine optimization. In other words, you need to write articles that drive customers to your site through backlinks and keywords. First, you must research what words your target market enters into search engines when looking for products like yours. Then, you need to find organic ways to incorporate these keywords into your content. Finally, find links to other reputable sites, and ask bloggers to post your content to increase your hits. If this seems overwhelming, hire a freelance writer or content-producing company to handle these tasks.
3. Avoiding Apps
Many entrepreneurs err by being reluctant to make apps because this is an area of web design that most people aren't familiar with. WordPress, Wix, and other website-building sites are fairly user-friendly, but app design is another challenge. However, to reach your audience, particularly young customers, you must make an app that advertises and sells your products. Work with a software development company to make an app that fits with the rest of your brand and is actually useful. If your app is just a copy of your website, your customers won't think it's worth the storage space, so get creative. This is a key error entrepreneurs make with their online content and services.
4. Misusing Social Media
Social media is another area of online marketing that people aren't sure about. You probably have Facebook and Instagram accounts for your business, and you post photos every once in a while. You don't have a dedicated social media strategy, though, and you're missing potential sales. Create accounts for platforms such as Twitter, Snapchat, and TikTok, especially if your target market is millennials or Generation Z. Promote your new blog posts, share updates about new products, and debut promotion details on these accounts.
One of the most important parts of your social media strategy is interacting with customers. Run promotions that require people to follow you or tag their friends in your posts. Host regular question-and-answer sessions on Instagram or Facebook Live, and ask questions on your stories. Encourage customers to tag you in pictures of their merchandise, and host photo competitions. Don't forget to scroll through the comments, answering questions and liking supportive comments. Watch out for online trolls and abusive comments, especially if your business sells controversial or taboo items such as menstrual products or safety tools.
The Internet is constantly changing, and so is the world of online marketing. Although it's hard to keep up with trends, if you ignore this side of your business, you don't maximize your customer base. Make sure that you're not making these four mistakes entrepreneurs make with their online content, and figure out ways to keep expanding your online presence.