1. Miniature golf, Par 3 courses, 18 hole golf courses - The keyword phrase you're going after determines what type of course you're playing on. Coming up number one on Google for the phrase "New York" would be like playing in the Masters at Augusta National Golf Club and winning. However, going after the phrase "Ligonier grocery stores 24 hours" is like playing on your favorite miniature golf course, quick and easy.
2. A perfect game is impossible - Nobody can hit 18 hole-in-ones in a row. But, just like golf, in SEO you just have to play better than the your competitors to win. In SEO, your competitors are the organic links on the first page of Google.