In its quest to be the one-stop shop for social media, Facebook recently launched another tool called Messenger Day. Even though Messenger Day does bear many similarities to Snapchat Stories, it has unique features worth exploring that position it as a potential Snapchat rival.
It's worth noting that Messenger has 1.2 billion active users since it is from Facebook’s existing Messenger platform while Snapchat only has around 301 million users. For a business, Messenger Day may prove to be a more helpful tool for many companies than Snapchat Stories.
Messenger Day is integrated into Messenger, so if you're already using Messenger, just update the app on your mobile device to get this new feature.
In Messenger, you can use clips or images from a chat, or shoot a new video or photo, and post them to your Day. You can jazz up your Day by adding filters, doodles, and other special effects. But, like Snapchat stories, anything you add to your Day will be viewable for only 24 hours.
Using Facebook Live on your business page is a good way to cover a relevant event as it happens. But for exclusive sneak peeks of what's happening behind the scenes, it's better to use Messenger Day on your personal account. This move not only attaches a face to your business (making it more relatable), but it also encourages people in your network to check out your business if they still haven't.
It grows your potential client base because you're pulling in folks from different avenues, and avenues that already know you.
Among the many filters available to use on Messenger Day are superimposed texts like "Who's up for ..." When used personally, these filters work as simple invitations. But for businesses, these can work as powerful calls to action.
For example, if you own an online retail store, you can use "Who's up for ..." to ask people to check out a sale. You can say something like, "Who's up for a good deal? Visit us now and get 70% off. Offer good until this post lasts." Make announcements more engaging and fun this way.
Since businesses aren't allowed to have Messenger Day...yet, you can leverage this new feature through your personal account and have employees do this through their accounts. If several of your staff members all make a business-related Messenger Day post, you can curate these posts and present them in one clip on your business page. This humanizes your brand. On the internet, people are more inclined to trust a brand with a face.
It's still too early to tell whether Messenger Day can topple Snapchat Stories. But given the bigger user base of Messenger, it would be a smart bet. The last thing you want is for Messenger Day to take off while your business is left behind snapping!