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Review of Asana: Task And Project Management

December 29, 2015

Asana is a project management tool * designed to boost productivity and efficiency while eliminating unnecessary features such as a heavy reliance on communicating solely through emails. An Introduction to Asana Developed by a former Google employee (Justin Rosenstein) and a former Facebook co-founder (Dustin Moskovitz), it was originally created for use in Facebook's […]

Make Images A Part Of SEO And Social Media Strategy

December 24, 2015

Strong images are an important part of any marketing strategy. The old adage, "show, don't tell", rings doubly true in the realm of marketing strategies that are tailored towards social media platforms. Most people are visual, and images can project a feeling or message instantly. So use images to increase engagement: Optimize your images for […]

A Review of Visme.co

December 24, 2015

If you're looking for an awesome way to give your images the appeal they deserve, Visme is the perfect place to go. Quickly and easily create professional looking infographics and post images yourself in a fraction of the cost of a professional designer. Visme is an online graphics tool for bloggers, businesses, and other professionals […]

How to Effectively Set and Accomplish Goals for Business and Personal Life

December 17, 2015

It's that time of year..... goal setting. You hear about you. You likely believe in it. Yet....it's so hard to follow through! Are you regularly reaching your yearly business and personal goals? What if there was a way....a path...a process? In this episode of Halftime Mike I dive into a clear outline of a path […]

Website Lead Capture with Waftio Web Software

December 16, 2015

Is your website performing and helping generate leads? More than just the website "Contact Form", is your website offering a incentive that grows your email marketing list? One of the biggest gaps on websites today is with lead capture. A website should be much more than just a "brochure for your business that's online." Your […]

Business Website Tools: The Trend to Web-Based Tools

December 10, 2015

What tools is your business using today to manage things? Do you still have some software that is ONLY on a computer? Wouldn't you like to access key business information from anywhere, anytime? It's time to rethink your business website tools and adopt the trend to web-based tools! The tools have changed! No longer do […]

An Open Letter to Donald Trump on Blocking Muslims from Entering America

December 10, 2015

Dear Donald Trump, It's just not helpful. Calling for and then standing by such an inflammatory and broad sweeping statement of "a total and complete shutdown of Muslims entering the United States" is simply irresponsible. It's throwing out the baby with the bathwater. It's plainly Islamophobic and not in the best interest of America, at all. It's […]

Efficient Job Posting And Hiring With ZipRecruiter

December 8, 2015

At some point it happens in all businesses. In order to grow, you need to hire and you want the best people for your roles. The hiring process often lands upon managers and small business owners who already have many tasks on their plate. In the past job postings were handled mostly by newspapers. Over time, […]

Hiring Digital Workers for your Team: The Interview Process

December 3, 2015

Are you responsible for interviewing and hiring your team members? Including hiring digital workers? Are you using VA's (Virtual Assistants) or long-term contractors? How do you interview when you can't physically "meet" someone? It's all about digital techniques to vet potential hires in this digital age! This is Part II of Hiring Digital Workers.....the Interview Process. In the […]

5 Items Every Business Owner Should Invest In

December 1, 2015

Since its conception, the online digital landscape has gone through many changes. Businesses need to keep up with theses changes by developing an integrated marketing strategy, improving website design, and utilizing social media tools. I'll outline 5 keys I believe every business owner should be investing in for success on the web: Responsive Website A […]

The Perfect Backlink

November 26, 2015

Building the perfect backlink to your website is a powerful way to achieve higher page rankings and web traffic. Use these tips below to get higher traffic to your site: Use high authority links: These links are from .edu, .gov or top publisher sites. Google looks for high-authority links when it crawls the web, and […]

Why I'm Heading to Iraq to Serve Refugees

November 25, 2015

Yes, I'm going to Iraq in January. On the day after the Paris terrorist attacks, I sent a Facebook Message back to our trip coordinator, Count me in and keep me posted on details. We'd been in discussion about a week about me joining a team to go and serve refugees that have been displaced by ISIS […]

Transform Email into a Team Productivity & Collaboration Tool with Hiver

November 24, 2015

Increasing productivity can be overwhelming for small and medium-sized businesses. Customer Relationship Management tools may be feature-rich, but also overkill for a 3-10 person team. But what if a tool a team is already using could be transformed into a workflow and customer support system? Introducing Hiver for Small and Medium-Sized Businesses. It’s a web […]

Hiring Digital Workers for your Team: A How To Guide

November 19, 2015

Is part of your team virtual and not resident in the same physical office? Are you using VA's (Virtual Assistants) or long-term contractors? How do you hire when you can't physically "meet" and interview someone? It's all about digital techniques to vet potential hires in this digital age! In this episode of the Halftime Mike podcast, […]

Why Content Marketing Is The Foundation For Organic Traffic

November 17, 2015

When building a business, every customer contact counts. Your website is the easiest and quickest way for potential customers to find and learn about your business. Your website tells people what type of products and services you have, where to find you, and what hours you're open. While this might seem like a simple task, […]

Businesses Online: Keys for your Digital First Impressions

November 12, 2015

How's your business first impression online? Are you aware you often have more than one avenue for a first impression online? Often we think of a company website as the first impression online, and rightfully so. However, in today's social media day, a first impression a potential customer may have with your business may be […]

Website Chat Tools - Should You Add Chat Or Not?

November 10, 2015

Your website is an important tool for your business. It allows consumers to view products, find information about your business, and contact you. To assist your communication with customers, there are many different tools to consider. Shopping carts, galleries, and contact pages are important to attract customers and keep them coming back. New tools are […]

Tap Into the Power of Social Media to Increase Blog Traffic

November 3, 2015

Social media is more than just sharing baby pictures or checking out cat videos and what your friends did on vacation. It's a powerful tool to connect your business with tens of thousands (if not millions) of potential customers. Another key for social media use for businesses is for driving traffic to your company […]

How Buyer Personas Help your Business Digital Marketing

October 31, 2015

Is your business targeting the right leads online? Do you know how to speak to that ideal customer audience? Are your Buyer Personas sharp for your business or do you need to know more about creating them? If so, this show is for you! This is a special episode podcast where I introduce you to […]

How to Assess Your Website Traffic and Build an Improvement Plan

October 28, 2015

Getting people to your website is what it’s all about online, right? Natural traffic, otherwise known as Organic traffic or non-ad driven traffic, is the holy grail and desire of all businesses online. The goal for many is to see their website on page one of Google. In the past, Search Engine Optimization (SEO) tricks […]