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Get your Business Socially Equipped! Attend the Purposeful Social Media Event Online

March 18, 2014
I’ve learned a few critical things about being more purposeful in using social media marketing for my business. If your not spending time and thought on social media you will struggle to get your name out there in a big way. If you don’t target your market, you will have zero success because you really […]

Pinterest Business Marketing: A Guide to Using Pinterest Better

March 13, 2014
Do you use Pinterest for your business? Are you wondering how Pinterest can help with your marketing? Pinterest is one of the most dominant sources of referral traffic to websites that exists online today!  To learn how to improve your Pinterest  marketing, listen to my interview with Cynthia Sanchez of OhSoPinteresting.com for this episode of the Halftime […]

3 Key Elements of a Digital Marketing Strategy

March 11, 2014
Need more leads?  Trying to attract a wider audience?  The key is a cohesive digital marketing strategy. Most times when I'm invited to do consulting or a digital marketing audit, one of the first findings is that the marketing is splintered.  What is done on Facebook is not connected to the strategies used on the […]

How to Increase Productivity and Manage Tasks with Evernote and Lift Apps

February 27, 2014
Productivity.  We all need it.  How do you define it? For me, I'll define it as "Getting stuff done while maintaining sanity and balance!" In this digital age productivity can be fleeting with all the tweets, notifications, emails, and more coming at each of us!  There's a lot of noise and distractions.  Do you ever […]

How to use Social Media Amplification on your Website

February 25, 2014
4 Important Website Ingredients to Increase Social Media Amplification. A key value of social media for any business is the ability to reach more people.  Social Media can be an "amplifier" that helps extend exposure of your business to more people. This "amplification" happens when your website content is shared on multiple social networks such […]

Facebook -Is it Right for your Business? Phyllis Khare Interview

February 20, 2014
While the majority of  small and medium sized businesses understand the value of social media as a integrated part of their digital marketing plan, there are questions that remain such as: What social networks should our business focus on? Everyone seems to be on Facebook, should our business focus on Facebook only? If not Facebook, […]

4 Ways Businesses can Maximize Facebook

February 18, 2014
Facebook offers EVERY business, whether a restaurant, service, retailer, or manufacturer a great way to stay in touch with their customers and find new ones because it's WHERE PEOPLE SPEND TIME! They spend on average 20 minutes each time they login! source: zephoria    The key is in providing great value and timely information! By offering regular, […]

Doable Digital Marketing

February 14, 2014
Doable Digital Marketing is my latest Halftime Mike Podcast episode. Are you ever overwhelmed with your digital "to do" list? So much content to consume and so many posts to write on your site and social media that you are getting lost in the whirlwind and not being productive? It's a fact, content continues to […]

Social Media Camp Victoria BC 2014

February 14, 2014
This is gonna be good! I'm excited to have the opportunity to attend and speak at Social Media Camp 2014 in Victoria, British Columbia! What it is: Noted as the largest social media conference in Canada, this event simply continues to get better and larger! Social Media Camp is a three-day, knowledge-rich conference that covers all […]

Facebook by the Numbers in 2014

February 12, 2014
  Facebook is now 10 years old!  With that history let's take a look at the present day data on Facebook.... Below is a great infographic from Top Marketing Schools on Facebook by the numbers.  A few keys that stood out to me include: Top Facebook fast facts 67% of all American internet users use […]

Pinterest Power Tip - Doable Digital Marketing

February 6, 2014
Are you using Pinterest for your business?  Maybe you should be.  Maybe you are and need to use it better! Welcome to another episode of the Halftime Mike! My podcasts focus on practical, doable tips that I share to inform, inspire, and educate business listeners. My goal is always to help marketers and owners grow […]

9 Questions You Must Answer to Grow a Vibrant Online Community

February 5, 2014
Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results. The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not […]

Great Social Media Content Providers 2014

February 4, 2014
Just wanted to share a quick post to my community to recommend these three blogs to you!  Social Media Examiner recently published the winners of their "Top 10 2014 Social Media Blogs" contest and I'm thrilled to have three friends on the list.  If you need resources, these are three blogs to sign-up to get […]

Crazy Facebook! Is it Dead or Alive? Key Changes for 2014

January 30, 2014
Facebook.  Is it worth it?  What the heck are they doing?? Earlier this month I spent time with other social media and digital marketers at the New Media Expo in Las Vegas.  These were the kinds of questions I heard being asked! This event came right in the midst of Facebook announcing changes to the […]

Facebook's Changes: What to do About for your Page

January 27, 2014
Facebook keeps changing it up, so you've got to keep up.   What was best 3 months ago is not now.  Does that mean you should lessen your Facebook marketing? Nope.  It's still the largest, most dominant, most used social network in the world where your customers are spending the most time.  Facebook "time on site" continues to […]

Neal Schaffer on Improving your LinkedIn Presence for Business -A Halftime Mike Podcast

January 23, 2014
LinkedIn is the preeminent business social network and a place where most business professionals already have a presence. The key is making your LinkedIn presence work for your business! Neal Schaffer is a Forbes Top 50 Social Media Power Influencer two years in a row and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking (recently rebranded […]

Smart Business Insights into Social Changes and Trends Ahead

January 21, 2014
Social Media has become a mainstream locale where businesses want to be present.  It's become an important means for businesses to connect with and get in front of their ideal audience. The typical path of a social media platform from startup, for those that succeed, is to have a period of rapid growth that can […]

Visual Stories: 7 Ways Digital Marketers Can Use Images in Social Media

January 19, 2014
Images.  They are critical in digital media today. In both social media as well as on blogs and websites, visual imagery has moved to the forefront and is something every digital marketer must master.  Images captures attention, communicates more, and inspires engagement. A leading online software system for businesses, HubSpot, conducted research on images in […]

Discount Tire Customer Experience - A Halftime Mike Mini-podcast

January 15, 2014
Have you ever been surprised by your experience at a business? Not, negatively, but a very positive surprise?  I've got a story to share in this episode! This mini-podcast is on my business experience with a tire company where I went to have the tires replaced on our family minivan. When I think of businesses […]

How to Massively Improve your Digital Marketing - Part 3

January 10, 2014
Stop!  Review.  Plan Changes.  Then proceed! Your Digital presence cannot be static.  It's time to review your digital marketing and make changes to succeed. This is the last post in the series of "how to advance your business online."  The first two posts are available here: How to Massively Improve Your Digital Marketing  How to […]

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