When building a business, every customer contact counts.
Your website is the easiest and quickest way for potential customers to find and learn about your business. Your website tells people what type of products and services you have, where to find you, and what hours you're open.
While this might seem like a simple task, it can be challenging to stay visible online. One of the best ways to be found on the search engines is to create and post more original content on a consistent basis that drives organic traffic.
Organic traffic is when the search engine sends potential customers to your website for free. Google looks through the content on your website when it matches what the searcher is looking for and your site is served up in search results.
Content can be blog posts, infographics, videos, and images. The goal is to create an information base that people find interesting and informational.
Your site becomes the resource for people trying to find specific answers online. Then they will come back or share your site with other people. This is content marketing and the foundation of organic traffic.
To have a successful content marketing program, you must put new content on your website on a regular basis. Content can be as simple as regular weekly blog posts, infographics, and videos.
The more varied your content, the more potential customers you'll attract. Varied doesn’t mean any type of content, but content that is connected to your industry or services. Learn more about how to create shareable content that will increase organic traffic.
For example, a real estate agent can blog about the community they live in and local events rather than simply announcing the next open house.
People love images, and when you want to educate your viewers, infographics are a great tool. An infographic is basically content that educates developed in the form of an image. By using images and text, you can clearly explain even the most complex subjects. Here's a great resource on how to make an infographic.
Successful infographics on websites are frequently shared via social media sites which further increases your chances of more people seeing and coming back to your site. Thus, more organic traffic!
Videos are great at creating organic traffic as well. Most people will take the time to view a 1 to 3-minute video, but not everyone will read a blog post.
Videos should be well made and just long enough for an explanation or to summarize a product feature. How-to videos are often very popular for content marketing.
One quick idea is to create a short “how to” video, load it to YouTube, then grab the embed code and create a blog post where you quickly outline what the video is about and have the video as the main feature of the post.
Learn more about the different video options available to you and choose the right platform for your brand.
Content marketing gives you opportunities to connect with potential customers anytime and anywhere. Not everyone will want or need the same type of information, so having a variety of content helps attract people to your site.
Infographics and videos help break down information into digestible bits. Blog content helps create a knowledge base on your site online.
Together, these tips will help you attract traffic which means more viewers and ultimately more customers.
Staying at the top of the search engine searches takes work. By using a variety of content, infographics, videos, and blog posts, you can increase your visibility on the search engine. The higher you are in the search engine, the more visitors and traffic you'll receive.