Is your website performing and helping generate leads?
More than just the website "Contact Form", is your website offering a incentive that grows your email marketing list?
One of the biggest gaps on websites today is with lead capture. A website should be much more than just a "brochure for your business that's online." Your website should perform like another sales account manager! It can be generating leads 24/7/365. To do that it has to offer lead capture opportunities. With this missing so often from websites, we've developed a new software that can fill that gap and which makes it easy for your business to offer engaging and varied lead capture options on your website. It's called "Waftio" and I'll outline the service features here.
A "lead" on the web is a visitor that submits their name and email address to you. It moves them from unknown site viewer to a specific name and email address that you can follow-up with. The contact form is a standard form on most websites and it is used when someone wants to contact you. It is a lead. Many visitors, however, aren't ready to contact you upon first or second visit. They don't want to speak to you yet, but they are wanting to learn about you.
So this is where other lead capture options besides the contact form on the site come into play. Digital marketing studies have shown that visitors who are given a related special offer that does not cost them anything are more apt to complete a form (lead capture!) to access the offer. For business to consumer websites, this might be a coupon code or coupon to print and bring into the store. To access visitors would complete the "call-to-action" (CTA) web form and then get access. This is lead capture! For business to business sites, the offer might be a resource of value such as access to download a free ebook or brochure with key information. It might be access to the video replay of a webinar, or access to a upcoming webinar. It might be a special product demonstration video. Whatever makes sense for the business and offers value related to their products or services but is a "soft sell" or simple way to incentivize the visitor to enter their name and email address.
Waftio offers websites a way to capture leads by engaging the site visitor and getting their attention. Waftio offers multiple ways to do this including three different kinds of apps. There is a Survey App, a Form App, and a Sweepstakes App options. Each is pretty self-explanatory! Engage your visitors through a quick survey or use the Form App to offer a coupon or enticing resource that requires the form entry to access. Or even consider running a simple contest on your website where the Sweepstakes App takes care of all the details and can generate a winner from the entries that come in!
The power of Waftio comes in the ease of setup and the variety of unique ways it can be used on your company website or personal blog.
Waftio offers four different ways to deploy an app on your website.
This is a safe and yet powerful way to capture attention on any page of your website. Waftio apps can be added per page or across the entire site, the choice is yours! The widget pop-up is in the lower right corner of the website. It can be set to automatically open when desired (set in seconds after page load) and it can even do a little "shimmy shake" dance to capture the eye of the website visitor.
Shown below this website is offering a $25 Amazon Gift Card and a training video for those that complete the form. A nice combination of value and resourcing offered!
There are also options to not show to the same visitor again for a certain duration of time or if they complete the form. Lots of options I'm not evening covering! One more option I will is that it can be set to open "on exit intent", meaning that if a visitor navigates their mouse to the top of the page like they are going to leave the page, the pop-up widget can deploy. It is also mobile friendly too.
The Waftio Pop-up Box is a great lead capture tool that is more direct. When activated it launches exactly what it say....a pop-up box on top of the web page and shadows out the rest of the web page making it the sole focus point. It has all the Waftio options so you can have it deploy when and how you want. Want it to launch 5 seconds after the viewer is on the site? No problem! 10 seconds? Sure, whatever timing you want. Or you can have it deploy on "exit intent" when they are readying to leave your site.
The pop-up box can also be set to not show to the same user for so many days or after they submit. Lots of power you can choose from! Like all Waftio apps it has integrations to seamlessly move leads to Mailchimp, GotoWebinar, Sendy, InfusionSoft and Aweber right now, with more options to come.
Want to add a CTA to the end of your new blog post or the bottom of a product page? The Inline Page Embed code allows you to do just that! It's your same app, simply this time just added to a page in the midst of your page copy. It's great for creating your own lead capture on a page in your website.
When a user submits the form you can either give them a message, offer them a link to a download or redirect them to another web page. The survey app can be used this way to direct users to a specific on your website where they can complete a form.
What are potential uses?
If you want a completely separate landing page apart from your website so there are no distractions but a clear and concise way to drive form submissions, using the Waftio Landing page feature can be a good solution.
The Landing Page option is available like each of the features above within any app. Users can create a customized waftio URL for their business and landing page to use. Add images, text copy, and a form with ease!
The landing page is a great tool to use for registrations for events and webinars, or product launches and more. Below is a screenshot of a landing page hosting a simple sweepstakes contest.
The apps are setup by making a few selections in the app setup area within the Waftio manager. These decisions guide the form fields and display options. It's possible to use one app and have it as a pop-up as well as embedded on a web page and used as a Landing Page, giving a business multiple means to capture leads.
It's all about growing leads and making your website work for you, and Waftio makes that happen. By setting up an app and adding the code to your website page or pages, it's a lead capture magnet ready for action. Starting at $19.99 for a monthly subscription to use with a single website domain and moving to $34.99 a month for unlimited apps on unlimited domains with ability to add team member access, Waftio gives marketers a powerful means to capture leads on business websites and any blog.