Facebook added new possibilities, so how can you quickly decide which option is best for your page? Read on! INFOGRAPHIC: Guide to deciding between a Timeline Contest, a Tab Contest, or both! Timeline Contest is best if: If you want to launch right away (like today!) If you want fast engagement (like’s and comments on […]
Podcast Episode #7 2013 This Halftime Mike Podcast episode looks into the Facebook promotion policy change opening up contest promos to be run in the news feed. In particular, this episode guides marketers on when to use a Timeline Contest and when to use a Tab Contest. Come away with an informed view on advantages […]
The social media world has been chattering extensively about the recent change by Facebook to allow Pages to run contests on the Timeline. Page Admins now simply need to create a post on their page and push it out to run a contest! (Well, a few more items are needed but we'll get to that.) […]
Timeline contest or contest hosted on a tab on your Facebook Page? Which is better? Since Facebook loosened up the promotion policy and allows contests on both the Timeline via a post, and via apps on tabs, what are keys for choosing the type of contest to run? There are advantages and disadvantages to each. The key […]
Offering information on your products and services on the world wide web has enabled thousands of companies to expand from only local sales to national and sometimes even global. The key is having a content funnel strategy for your website and blog, and the end goal is converting more visitors into customers through a intentional […]
I just returned from Content Marketing World in Cleveland, Ohio where I spent a few power-packed days with over 1200 fellow digital strategists, bloggers, and online marketers. I always find it helpful to recap some of my top learnings so that they go deeper in my psyche, and what better way to do it than a blog […]
Facebook provides marketers with tremendous opportunity to connect with their target audience. With over 1.15 billion users, and those Facebook users on average spending an incredible 7 hours +/- per month on the network (as compared to less than 7 minutes on Google +, Mashable 5/2013), Facebook is a place to intersect with people that […]
Gmail made some serious changes recently within the Gmail interface. The new tab structure can be a valuable way to sort your email. It can also be a barrier to viewing the email that you once did! Here's the low down and how to setup the tabs to work in your favor. If you use […]
The rise and massive use of social media is unprecedented! Take a look at these stats on how things have changed in the last 5 years! When did you join Facebook? For me, I was in the first 200 million back in 2007! Add your join date below in the comments! Let's see if anyone […]
Problem solving content makes sense for any business seeking to sell on the Internet because it answers the question of "why?" that so many businesses have. When a visitor comes to your site and asks themselves, "why should I consider using this?" and then your content shows a problem they can relate with and how […]
Podcast Episode #6 2013 [powerpress] This Halftime Mike Podcast episode with special guest Andrea Vahl dives into the Facebook promotion policy change opening up contest promos to be run in the news feed. As a author on Facebook Marketing, international speaker, and blogger, Andrea knows Facebook and joins Mike to talk about the recent changes. […]
It's a change for sure. It's an opportunity as well. Does it end the need for contest tools to be run on tabs? No. It's simply another tool in the marketing toolbox that savvy marketers can use! The new Timeline Contests opportunity, based on Facebook Promotion Policy Change, (read more on TabSite blog ) loosens […]
Simply having information about your company on your company website is not in itself a complete sales and marketing plan. Companies need to have content on their site that meets the needs of different types of visitors. Content for those that just arrive and know little about your company; content for those who have some […]
Facebook Contests offer great opportunities to help a Facebook page grow, reach more people, and generate leads. Contests have the ability to draw visitors to a Facebook page and when used correctly, can be a very valuable tool to accomplish engagement and lead capture objectives. CONTESTS CAN: Drive Traffic Grow your Email List Increase “Likes” of […]
Podcast Episode 5 - Creating a Content Strategy Funnel for your Website and Blog Listen now! See full summary INFOGRAPHIC below. [powerpress] Simply having information about your company on your company website is not in itself a complete sales and marketing plan. Companies need to have content on their site that meets the needs of […]
Do you know someone with a smartphone? Or maybe a better question is, "Can you name 5 adults without a smart phone?" Chances are quite high that either you have one or that you immediately can name a few people that do. Mobile statistics show that smartphone use in the United States continues to grow rapidly. […]
Yes, you can capture leads and grow sales with your Facebook page! Learn how in this practical, no-nonsense tip filled webinar I'll be giving on September 5. TabSite is hosting a new series called "Get a Grip" that helps Page Admins take control and action to truly drive value from their Facebook efforts. This webinar […]
Facebook Contests offer great opportunities to help a Facebook page grow, reach more people, and generate leads. Contests have the ability to draw visitors to a Facebook page and when used correctly, can be a very valuable tool to accomplish engagement objectives. CONTESTS CAN: Drive Traffic Increase “Likes” of the fan page Extend audience reach […]
Email marketing continues to be a strong method digital marketers can utilize as part of their marketing mix. It is a universally used tool that everyone sits down to check at work or home. While tweets on Twitter and posts from a Facebook page may or may not be seen by a follower or fan based on […]
Social Media impacts Marketing, Branding, and more for every business today. No longer can businesses get away with one way, push communication that shoves "buy, buy, buy" down the throat of consumers! In this podcast, I spend time with Pam Moore, CEO of digital agency Marketing Nutz and a Forbes Top 10 Social Media Power […]
