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Facebook Ad Link and Photo Post 20 Percent Text Templates

October 7, 2013
  I will confess, Facebook's 20% text limit in images was driving me crazy.   I've had dozens of Facebook Ads rejected.   Sometimes those ads would start, get some reach, then get squashed by Facebook as unapproved.  Generally, it was always too much text!   I've got the email memorized... So then I started using their […]

Facebook Tip: Turning off Similar Page Suggestions

October 3, 2013
It's Facebook Tip Thursday! You've likely seen this...When a new fan “Likes” your Page, they get a series of suggested pages they may also wish to “Like.”   What you Need to Know These recommendations are not paid ads. They are straight from Facebook. Facebook simply offers this, and bases suggestions on location, category, and […]

[Podcast] Creating a Facebook Sales Funnel

October 2, 2013
Episode 8 of the Halftime Mike Podcast dives into how companies on Facebook can use posts and tabs to create a Facebook sales funnel. [powerpress] Facebook provides marketers with tremendous opportunity to connect with their target audience. Facebook has over 1.15 billion users, Those Facebook users spend 20 minutes per visit on Facebook Over 699 […]

Definitive Guide to Facebook Timeline Contests [eBook]

October 1, 2013
Since Facebook opened up the opportunity for Timeline Contests a few weeks ago, I've tried to keep you informed with a few blog posts on the key differences between Timeline and Tab Contests, ideas you can try, and now.... Your eBook definitive Guide to Facebook Timeline Contests is here!  Fresh and ready to help you, […]

Get More Shares of Your Content!

September 27, 2013
How many hours have you spent adding buttons, gadgets and widgets to your new blog or website versus focusing on getting more shares of your content? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to […]

Top Facebook Statistics 2013 [as of September]

September 26, 2013
Here's a great compilation of 15 key Facebook statistics for 2013. Bottom line:  Facebook continues to grow.  Facebook is being used more and more by mobile users.  Facebook needs to be a key part of your online marketing strategy. Which stat stands out to you the most?  Let me know in the comments! 1. Worldwide, […]

Timeline Contests and Tab Contests Compared [INFOGRAPHIC]

September 25, 2013
Facebook added new possibilities, so how can you quickly decide which option is best for your page? Read on! INFOGRAPHIC: Guide to deciding between a Timeline Contest, a Tab Contest, or both! Timeline Contest is best if: If you want to launch right away (like today!) If you want fast engagement (like’s and comments on […]

[Podcast] Comparison of Facebook Timeline and Tab Contests

September 20, 2013
Podcast Episode #7 2013 This Halftime Mike Podcast episode looks into the Facebook promotion policy change opening up contest promos to be run in the news feed. In particular, this episode guides marketers on when to use a Timeline Contest and when to use a Tab Contest. Come away with an informed view on advantages […]

5 Facebook Timeline Contest Types and 10 Examples You Can Run Now

September 20, 2013
The social media world has been chattering extensively about the recent change by Facebook to allow Pages to run contests on the Timeline. Page Admins now simply need to create a post on their page and push it out to run a contest!  (Well, a few more items are needed but we'll get to that.) […]

Facebook Timeline Contests and Tab Contests Compared - Appetizer versus Full Meal

September 19, 2013
Timeline contest or contest hosted on a tab on your Facebook Page?  Which is better? Since Facebook loosened up the promotion policy and allows contests on both the Timeline via a post, and via apps on tabs, what are keys for choosing the type of contest to run? There are advantages and disadvantages to each.  The key […]

Creating Sales Funnel 'Closure Content' to Get the Sale

September 16, 2013
Offering information on your products and services on the world wide web has enabled thousands of companies to expand from only local sales to national and sometimes even global. The key is having a content funnel strategy for your website and blog, and the end goal is converting more visitors into customers through a intentional […]

Content, content, content...Content Marketing World - Top Takeaways

September 13, 2013
I just returned from Content Marketing World in Cleveland, Ohio where I spent a few power-packed days with over 1200 fellow digital strategists, bloggers, and online marketers.  I always find it helpful to recap some of my top learnings so that they go deeper in my psyche, and what better way to do it than a blog […]

Facebook Sales Pipeline Strategy [INFOGRAPHIC]

September 6, 2013
Facebook provides marketers with tremendous opportunity to connect with their target audience. With over 1.15 billion users, and those Facebook users on average spending an incredible 7 hours +/- per month on the network (as compared to less than 7 minutes on Google +, Mashable 5/2013), Facebook is a place to intersect with people that […]

How to Setup the New Gmail Tabs

September 5, 2013
Gmail made some serious changes recently within the Gmail interface. The new tab structure can be a valuable way to sort your email.  It can also be a barrier to viewing the email that you once did! Here's the low down and how to setup the tabs to work in your favor. If you use […]

The Rise of Social Media [STATS INFOGRAPHIC]

September 4, 2013
The rise and massive use of social media is unprecedented!  Take a look at these stats on how things have changed in the last 5 years! When did you join Facebook?  For me, I was in the first 200 million back in 2007!  Add your join date below in the comments!  Let's see if anyone […]

Increase your Sales through Solving Problems

September 4, 2013
Problem solving content makes sense for any business seeking to sell on the Internet because it answers the question of "why?" that so many businesses have.  When a visitor comes to your site and asks themselves, "why should I consider using this?" and then your content shows a problem they can relate with and how […]

Facebook Contest Promotion Policy Changes - Ideas and Perspective with Andrea Vahl

September 3, 2013
Podcast Episode #6 2013 [powerpress] This Halftime Mike Podcast episode with special guest Andrea Vahl dives into the Facebook promotion policy change opening up contest promos to be run in the news feed.  As a author on Facebook Marketing, international speaker, and blogger, Andrea knows Facebook and joins Mike to talk about the recent changes. […]

What the New Timeline Contest Option Means for Marketers

August 30, 2013
It's a change for sure. It's an opportunity as well. Does it end the need for contest tools to be run on tabs? No. It's simply another tool in the marketing toolbox that savvy marketers can use! The new Timeline Contests opportunity, based on Facebook Promotion Policy Change, (read more on TabSite blog ) loosens […]

How to Drive More Social Traffic to your Website

August 30, 2013
Simply having information about your company on your company website is not in itself a complete sales and marketing plan.  Companies need to have content on their site that meets the needs of different types of visitors.  Content for those that just arrive and know little about your company; content for those who have some […]

8 Facebook Contest Success Tips INFOGRAPHIC

August 29, 2013
Facebook Contests offer great opportunities to help a Facebook page grow, reach more people, and generate leads. Contests have the ability to draw visitors to a Facebook page and when used correctly, can be a very valuable tool to accomplish engagement and lead capture objectives.   CONTESTS CAN: Drive Traffic Grow your Email List Increase “Likes” of […]
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